Writing Google Ads: Escape the Rut

Most people think they've tested 20 ads. Actually they've just tested 2 ads 10 times.

Most people have never explored the possibilities of what they might say in a super-effective Google ad.

In Orlando at Roundtable last week, Howie Jacobson (author of "Google AdWords for Dummies") walked us all through an ingenious small-group brainstorming process. He began by asking us to "read the diary" of our ideal prospect to our group members. Then, with help from a handout he gave everyone, each group member wrote some ads for the others.

These ads were DRAMATICALLY different from anything we would have written ourselves.

One member helps women with a chronic medical condition. Everybody knows what a typical ad for "Medical Condition X" is "supposed to" look like:

Medical Condition X
Learn About Condition X Symptoms
Treatment & Prevention – Better Health
www.MedicalConditionX.com

Here's the ad I wrote for her:

My name is Janet
37, Married, Overweight, Exhausted
I feel like the living dead
www.MedicalConditionX.com/tired_all_the_time

See the difference?

If you have any kind of real business online, just ONE effective ad-writing rut-breaker can put $5,000 cash in your bank account this month. There's no better creativity booster than other human beings who live in different skin than you.

Inspiration is priceless. Creative input from other people is priceless. Do whatever you gotta do, go wherever you gotta go, to get it.

Perry Marshall