What’s new with Microsoft adCenter?

AdWords — Wed, 11 Nov 2009 22:38:10 +0000

It’s easy to get lost in a world where AdWords seems to dominate the marketplace. However, not only is adCenter a great product (with an amazing community) they also have continued to innovate. Here’s a roundup of adCenter posts that makes it easy to catch up with the new features and improvements that have come out of adCenter over the past couple months.

What’s new in adCenter?

SEM Beginner Series: Ad Copy Importance, Best Practices and Resources

The Silent Click – Increase Brand Awareness Online – adtech New York 2009. While this post is a recap of an adtech session, there are some charts in here that contain some great info on display that every marketer should read. In addition, there is a link to a full PDF report that shows more details of this information – great stuff.

Microsoft adCenter Fall 2009 Upgrade: Tutorials and What’s New in the Learning Center – adCenter desktop is a great tool for managing your adCenter account on your computer.

Microsoft adCenter Fall 2009 Upgrade: Improvements and New Features. Microsoft has an ad preview tool, the ability to set default time zones (this is great), and some other improvements.

Here’s an older post on this site that contains links, resources, and a comparison chart to help understand adCenter as it relates to AdWords.