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	<title>AdWords Strategy &#187; AdWords Features</title>
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		<title>Best New AdWords Features Launched Over the Past Month</title>
		<link>http://feedproxy.google.com/~r/ewhisper/~3/_EKAqxcjx3k/</link>
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		<pubDate>Fri, 13 Nov 2009 17:04:12 +0000</pubDate>
		<dc:creator>AdWords</dc:creator>
				<category><![CDATA[bg Theory, LLC:]]></category>
		<category><![CDATA[AdWords Features]]></category>

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		<description><![CDATA[Google has launched several small updates over the past month. Together, there has been quite a bit of innovation. Here are my favorite changes that everyone should know about.
<h3>AdWords Editor Updated:</h3>
The newest version&#8230;]]></description>
			<content:encoded><![CDATA[<p>Google has launched several small updates over the past month. Together, there has been quite a bit of innovation. Here are my favorite changes that everyone should know about.</p>
<h3>AdWords Editor Updated:</h3>
<p>The newest version of the AdWords editor launched with some very nice updates. It now supports:</p>
<ul>
<li>Ad scheduling</li>
<li>Advanced location targeting</li>
<li>Inline editing</li>
<li>Editing multiple campaign settings at once</li>
<li>YouTube promotional ads</li>
<li>New keyword expansion options</li>
<li>Set default targeting</li>
<li>Supports Spanish as an interface option</li>
</ul>
<p>You can see the full release notes for the newest version <a href="http://www.google.com/support/adwordseditor/bin/static.py?page=release_notes.html&amp;hl=en">here</a>. </p>
<h3><strong>Product Listing Ads:</strong></h3>
<p>Google <a href="http://adwords.blogspot.com/2009/11/announcing-product-listing-ads.html">announced</a> new product listing ads:</p>
<p><img style="display: block; float: none; margin-left: auto; margin-right: auto" src="http://3.bp.blogspot.com/_X6aeJvBBv4o/SvtFNefs2yI/AAAAAAAAAFc/K3vgZ5-MJGU/s400/Product+Listing+Ads1.jpg" /></p>
<h3>Google Ad Planner Updated</h3>
<p>Google made some <a href="http://adwords.blogspot.com/2009/11/google-ad-planner-now-even-easier-to.html">nice additions</a> to Google ad planner. You can now see placement listings, subdomain info, and additional graphing options.</p>
<p><img style="display: block; float: none; margin-left: auto; margin-right: auto" src="http://2.bp.blogspot.com/_H_EgzkGArtg/SvsmpGlUVwI/AAAAAAAAAAc/EDJcfWTAbJA/s400/ad-planner-image.jpg" /></p>
<h3>New Alerts Features</h3>
<p>You can <a href="http://adwords.blogspot.com/2009/11/new-alerts-for-your-campaigns.html">set up</a> customized AdWords Alerts to help spot issues within your AdWords Account.</p>
<p><img style="display: block; float: none; margin-left: auto; margin-right: auto" src="http://3.bp.blogspot.com/_X6aeJvBBv4o/SvhuPLB0OGI/AAAAAAAAAFM/YUL8DvoeVA4/s400/Picture+7.png" /></p>
<h3>Sitelinks now available for AdWords Ads</h3>
<p><img style="display: block; float: none; margin-left: auto; margin-right: auto" alt="[sitelinks.jpg]" src="http://3.bp.blogspot.com/_XvO3o7JhYsM/SvByJoce_-I/AAAAAAAAAD8/_EopSSaT7iA/s1600/sitelinks.jpg" width="500" height="58" /></p>
<p>If ads meet certain quality guidelines, they can now show <a href="http://adwords.blogspot.com/2009/11/increasing-choice-and-relevancy-in.html">additional links</a> within the ad. Good stuff for branded queries, or when you are currently sending traffic to segmentation pages.</p>
<h3>Google Analytics for Mobile Users</h3>
</p>
<p>Many phones do not support scripts, such as Google Analytics. If you want to track additional items, you can use <a href="http://googlemobile.blogspot.com/2009/11/introducing-google-analytics-for-mobile.html">event tracking</a> to track mobile usage and apps.</p>
<p> <object width="445" height="364"><param name="movie" value="http://www.youtube.com/v/fIP2gt109R8&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/fIP2gt109R8&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="445" height="364"></embed></object><br />
<h3>New Conversion Tracking Interface</h3>
<p>The conversion tracking interface received a <a href="http://conversionroom.blogspot.com/2009/11/setting-up-and-using-adwords-conversion.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+ConversionRoom+(Conversion+Room)&amp;utm_content=Google+Reader">facelift</a>. Among the changes is the ability to see which page conversions are occurring on.</p>
<p><img src="https://docs.google.com/a/google.com/File?id=ccm3mx74_1722pzj5xgz_b" width="500" height="133" /></p>
<p><table border="0" cellspacing="3" cellpadding="3" bgcolor="#f5f5f5"><tbody>
    <tr>
      <td valign="top" colspan="2"><strong><font color="#ff0000">Learn Advanced AdWords Techniques at Google's Supported Seminar Series</font></strong></td>
    </tr>

    <tr>
      <td><a href="http://www.google.com/intl/en/adwords/seminars/leaders.html#geddes"><img border="0" src="http://www.bgtheory.com/images/logo_awseminar_leader.jpg" /></a></td>

      <td>
        <ul>
          <li><a href="http://www.bgtheory.com/adwords-seminar-for-success-los-angeles-2009/">Los Angeles - November 3rd &amp; 4th</a> </li>

          <li><a href="http://www.bgtheory.com/adwords-seminar-for-success-miami-2009/">Miami – December 1st &amp; 2nd</a></li>
        </ul>
      </td>
    </tr>

    <tr>
      <td><a href="http://www.bgtheory.com/about/"><img border="0" src="http://www.bgtheory.com/images/bg4.jpg" width="80" height="105" /></a> </td>

      <td>
        <p><b>Learn More about the Seminars:</b> </p>

        <ul>
          <li><a href="http://www.bgtheory.com/adwords-seminars/">Seminar Information</a> </li>

          <li><a href="http://google.com/awseminars">Official Google Seminar Page</a> </li>

          <li><a href="http://www.bgtheory.com/suggest-a-city-for-the-adwords-seminars-for-success/">Suggest a new city</a> </li>
        </ul>
      </td>
    </tr>
  </tbody></table></p>
<p><a href="http://www.bgtheory.com/blog/best-new-adwords-features-launched-over-the-past-month/">Best New AdWords Features Launched Over the Past Month</a></p>



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