Google Conversion Optimizer: The Controversy

Search Engine Watch posted a rant about Google Conversion Optimizer – that Google is essentially trying to rob you of your choices.

I think a healthy skepticism of Google is a good thing. Nevertheless I disagree – I think this is an inevitable step in the forward evolution of online marketing. People can wish for time to roll backward but it doesn't and it won't:

This signals a sea change in how online marketing is done. This is not an overnight phenomenon, but over the next 2-3 years, Cost Per Action bidding will gradually become a dominant way that Internet traffic is bought and sold. It's inevitable because it obeys the principle: "Sell results, not procedures."

I have personally been experimenting with Google Conversion Optimizer for a year and David Rothwell has been doing the same for 2 years. I think it's rock solid and it's ready for the light of day. We're doing a special online course on how to harness the full power of GCO and if you're spending more than $1,000 per month on traffic to generate opt-ins, actions or leads, this training will pay off handsomely.

Perry Marshall

P.S.: David Rothwell's birthday is today – May 28. Happy 51st Birthday David!