You can access the report center by clicking the "Reporting" tab found at the top of the AdWords user interface and selecting reports.

Once the next screen loads you will find reports ranging from individual keyword performance to ad performance - even discovering the exact search queries that are being made on Google.com that then show your ad and delivered a visitor to your site.

There are 11 reports in all.

At the very least, we recommend running an Account Performance report for the past few months at a week-by-week basis to spot major trends.

A few of the other reports we recommend utilizing on a regular basis are:

• Placement/Keyword Performance: a favorite. This report will allow you to view performance data for every keyword in your account and discover how often each particular keyword shows your ad, how many clicks a keyword generates, how many conversions a keyword is responsible for and more.


• Search Query Performance: one of our other favorites! This will allow you to see the exact search queries being made on Google.com that then show your ad and generated a visitor to your site by way of your ad being clicked. This is an exceptional report for identifying new keywords to be added and also, new negative keywords.


• Placement Performance: a newer favorite! This will allow you to see specific performance for any website placement you have added to your content network campaigns.

It should be noted that both the Search Query Performance report and the Placement Performance report can be run directly in the AdWords user interface for any date range that you decide to select. For small, quick changes to your account on a frequent basis this is the best way to utilize these reporting features.

However, we prefer to run these two specific reports via the report center for extended date periods and then download the data that is populated into Microsoft Excel spreadsheets. This way you have a great deal of data at your disposal all at once, allowing for greater sweeping changes, which can be conducted in AdWords Editor for robust optimizations to your AdWords account.

Whichever way you personally choose to utilize Google AdWords reports, it's imperative to take advantage of them (especially the three highlighted above). By doing so you will be able to out perform your competition; and if you use all 11 of them, there will be no stopping your ads.

Make the most of a few more AdWords strategies by checking out our three AdWords secrets video here.

In that conference room you heard every kind of story you can imagine. There were people there who literally made a million dollars last month. There was probably somebody who LOST a million dollars last month. I have no doubt.

One guy was literally down to his last twenty dollars. A trip to a pricey seminar was his last wing and prayer. There were many businesses that grew 400-500% in the last 12 months.

Welcome to the knife fight, to the rough and tumble world of being an entrepreneur. A universe of extremes. Work hard. Play hard. High highs. Low lows. Humiliation. Exhilaration.

When I moved from Nebraska to Chicago 17 years ago, there was a part of me that somehow just needed to flee safety and comfort. In pursuit of action and adventure.

Nebraska is a safe, genteel, polite, unthreatening, mannerly place.

And… it's kinda boring there.

I don't have very many customers from Nebraska. It's just not a "Planet Perry" kind of place.

Here in Chicago we have the Chicago Bulls and Bears. Michigan Avenue and the Gold Coast. The Hancock Building and Navy Pier and yachts and hi-rise condos. O'Hare airport and tollways and commuter systems and Broadway shows and vast urban sprawl.

And gangs and drugs and hour-long commutes and gapers delays and starving artists and the West Side and the South Side and Joliet Federal Prison and crime and poverty and housing projects.

In Chicago, you get it ALL. From the ridiculous to the sublime. That's why I love it here.

My friend, there are some of us who are just BORN to thrive in extremes. You crave the WHOLE enchilada. You want access to the whole box of chocolates. You want the CHOICE to grab that nugget of mystery out of the box and get whatever you get. And reach for another and another.

It's hard, but it's better than the SAFETY of having someone else skim off the gourmet stuff and feed you stale 8-month-old Hershey bars.

150 years ago if you preferred the Wild West to a 3 bedroom condo and 3 square meals everyday, you were surely a little bit INsane.

Today, if you prefer the Wild West to institutional mediocrity, it's probably the best possible assurance that you ARE sane… that the world hasn't yet pounded every last ounce of adventure out of your soul.  That you don't want to sit in a cube under buzzing fluorescent lights and follow the car ahead of you to oblivion every day. You don't want to gulp down antidepressants and watch TV from 5pm til bedtime.

If you thirst for greater things, if you dream of accomplishing something really big and daring in your life (and I'm NOT just talking about money by the way) then I'm here to tell you, you're in good company.

If you've failed and failed and failed again…. or if you've achieved modest success only to have a monsoon wipe out what was so promising…. if you're constantly dodging the snakes and arrows…. you're in splendid company.

It's never too late for a comeback.

It may be lonely in your particular corner of cyberspace on a particular Tuesday afternoon, but I'm here to assure you, you're not the only one.

One more thing:

There is no such thing as a great person in history who was a "perfectly reasonable guy." We're all a little bit unreasonable, a little shaky, a little insane. And driven by an inner fire that won't go out.

Passion is the fire that lights itself.

If you have that Passion, give thanks for it, honor it, and press into it. Harder.

Not everybody has it. But you do. And you know it. So write it in blood. Put it in an obvious place so you never let yourself forget it.

The entire history of your life culminates in the present moment, and all the possibilities that it holds. Right now.

Every hour, every day….

…seize the day.

Perry Marshall

P.S.: You're awesomer than you think you are.

(I just added "awesomer" to my spell checker. My declaration: It's a real word now.)

P.P.S: I'll be posting videos from the seminar later this week.

==============

Glenn

IMPORTANT NOTE: There are NO promotional links in this email.  You

can’t buy anything from it, no matter how hard you try.

I just really want you to understand this message.

Here’s the thing, you are NOT going to want to

read what’s in this email.  It’s probably a mistake for me

to broadcast it, because it’s the polar opposite of what

sells to the IM crowd, and I’ll probably drive my numbers way down

this month by sending it.

Worse yet, a lot of people will unsubscribe, because it’s

not even really such a profound or new point.  But it’s

critically important, especially at this time on the

internet, and I’d rather have a list full of people who

accept this message, and let the rest go.

* MAIN POINT:

If you want to succeed online or off, life is the same

as it’s always been … “You’ve got to spin some plates”

I heard this last month while masterminding with a

pretty powerful crew.  (I’m amazed they invited me)

Every single one of these people knows that entrepreneurs,

… particularly INTERNET entrepreneurs, are caught up

in a fantasy of having computers do all their work for them

while money electronically piles into their account.

While there ARE aspects of internet life which are like this,

the truth is, every successful internet entrepreneur I’ve

ever met (including, and perhaps especially everyone in

that room) was “spinning lots of plates”.

They were doing research, developing products, managing

customer service teams, preparing for seminars, writing

articles, working on business plans, testing markets,

tracking split tests, getting coached, writing autoresponders,

working on salesletters, dealing with merchant accounts,

managing programmers, recruiting employees, running affiliate

programs, managing their PPC accounts, driving traffic

with SEO, social media, blogs, and videos, sourcing

products, recording audios, writing their books, doing

press releases, building a compensation plan for their

company, meeting with vendors, negotiating, getting joint

ventures, dealing with partners, attending to legal issues,

managing telesales teams, teaching live chat operators how

to do their jobs, running coaching groups, developing next

year’s goals, studying spreadsheets, optimizing their

landing pages, learning how to write better copy, and on

and on and on.

Now, it sounds overwhelming, but I have to tell you I found

it incredibly relieving, because up until that point I think

I felt like there was something wrong with me.

Sure, I’ve had a great deal of success.  And while yes, good money

does really flow into my account separate and apart from the

direct hours I work, and I CAN take off anytime I want to for

a day or even a few weeks and come back with more money in

my account, … I’m definitely NOT hanging out in Fiji

getting paid to eat Cheese Doodles, and won’t be any time

soon.

And I’ll bet, unless you’re already making EIGHT figures,

you’re not either.

And you see, there’s nothing wrong with that … unless you

THINK there’s something wrong with it and start panicking,

and continually question and change your focus.

I really don’t mind spinning a lot of plates.

They’re MY plates.

No one assigns them to me.

No one tells me how long I have to spin them for, or which

ones to spin at which time.

No one makes me do an unproductive dance while I spin them.

No one pretends to know what they’re doing and stands

over me taking pot shots while I do all the work.

They’re MINE, and I LOVE them.

So if you find yourself spinning a lot of plates just take

a deep breath and relax.  That’s the way it’s supposed to

be.  The question isn’t why you have so many plates to spin …

the only real question is whether they’re the RIGHT plates.

And here are two things to keep in mind in that regards.

First (I got this from Perry), … to make an internet

business humm you only need ONE way of driving traffic

and ONE way of converting it.  (Mine are PPC + Research).

Once you’ve got a great system in place, you can just

pay other people commissions to do all the rest.

Second, … the internet is a CATALYST to help supercharge

the value you deliver to the market.  The internet is not

your business.  (Got this one from Bryan).

Listen, when we’re 95 years old, maybe we’ll meet in Fiji for

a Cheese Doodle eating fundraiser.  Until then,

I’ll be the guy with the plates in the air.

All my best,

Glenn

Questions you should ask yourself:
Are their ads more compelling? Do they have a sale going on or a new product that is a better version of yours? Does their headline standout more? If you want your company to be able to compete online, regular competitive research is essential.

Benefits of regular competitive research:

• You'll be happily surprised when you see your traffic and sales increasing, if you regularly pay attention to these details to set yourself apart.


• You may also be surprised how little most of your competitors update their own ad text---this will give you the advantage.


• Plus, you will immediately notice when new competitors enter your market---something a company should always know.

Knowing your competition's position and pitch will allow you to give potential clients a better offer so that they will come to your business instead! For more ideas on how to make your company stand out, check out Caitlin Cook's article on creating a unique selling proposition for your company.

Also, a great system for keeping up with your competitive research is to keep a spreadsheet with a tab detailing information on each key competitor. Make note of major ad text changes or ad position changes, with dates, of course, and then look back at the reports for your own account and see how the data correlates.

In summary, staying on top of your competitors through research to make your company stand out can only help grow your business online!

In this article, I describe a low-tech approach to tracking clicks to conversions when your sales cycle is something like:

• Buy click to website
• User downloads whitepaper after giving you name & email address
• Those who download the whitepaper are sent an email invite to attend a product webinar (where you also collect phone number, company name, etc)
• Those who attend the webinar are then called by the sales force
• Sales force tries to sell the product

Few systems have a nice approach for tracking these disparate systems. However, you can use simple spreadsheets to build a conversion funnel so you can not only optimize each step of the conversion process, but you can see what a click is actually worth to your business.

I think it’s an excellent read not only those involved in long sales cycle, but for anyone who wants to think critically about merging data sets and how simple it can easily be. I hope you enjoy Post-Click Conversion Optimization For Long Sales Cycles.

Here’s the story …

I worked VERY hard last week preparing my presentation for the AdWords seminar in Maui, and was feeling rather proud of it on Saturday morning as I was about to board the plane.

About 15 minutes before boarding time, I decided it would be good to drink some mineral water before the long flight because I like to be well hydrated on a plane (not because I like to pee).  So I took out my headphones and stopped listening to my outsourcing MP3s just long enough to talk to the cashier when I heard this announcement from the TV:

“Urgent evacuation  required to save lives.  Massive Tsunami is headed for Hawaiin islands after one of the 10 largest earthquakes on record!”

Coincidentally, about 1/3rd of New Hampshire lost power on Friday due to a wicked windstorm.

AND it was my anniversary coming up.

So I said to myself “Am I really going to leave my wife alone in the dark on our anniversary weekend while I travel half way around the world INTO a disaster area”

I called Perry to get his take on things, and we decided I should just try to change my plane and wait until there was more news about how bad the Tidal Wave actually was going to be.

Seemed sensible, so that’s what I did.

And later that day, when I found out there was only about a 1 foot rise in sea level which did virtually NO damage to the area I was to visit (and the route to get there), I went to get another plane.

Well, it turns out that either I wasn’t the only one who had that idea, or else this is really the season for Hawaiin vacations, because the next available seat was on Tuesday evening, which would put me at the seminar just a few hours before it ended.

That’s how  a 1 foot Tsunami kicked my ass.

Live and learn.

G

The best marketing videos is one on analytics:

If you want to learn more about economics. Hal Varian (the chief economist for Google) did an interesting keynote at the American Economic Association titled:  Computer Mediated Transactions:

New Videos from AtGoogleTalks

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New Videos from GoogleStudents

• START video 1

New Videos from Google

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Our seminar was ready to go, and then…. Chile had an earthquake and Hawaii was suddenly threatened with IMMINENT DESTRUCTION.

My SEO guy, Donovan Kover, narrowly escaped to safety on the side of a volcano. He waited with baited breath as the deadly waters poised to strike him dead.

Then….

This Twitter Tweet from @Mayerinated says it all:

"OMG Hawaii just swallowed by a 1 1/2 foot tsunami wave! OMG everyone panic now! Run for your lives! AAAAAAAHHHHH!!!"

I asked my team: "OK, so if I re-name my event "Perry Marshall's Tsunami Seminar" is it going to sound anti-climactic?

Everybody replied, "Hey you might as well ride the publicity, uh, wave."

I like it. It's sorta tongue-in-cheek. It's not about the size of the Tsunami. It's about the fact that the media INVENTS a Tsunami every dang day, to freeze you into inaction.

You know they make their money by having you scared and hypnotized in front of the TV, right? Totally flaccid.

(You might want to remember that they didn't murmur a single word about the Tsunami that DID kill 200,000 people… just sayin'…)

Well anyway, if you want daily updates – maybe several times a day – come back to this page. I'd also love your thoughts, comments and questions below.

Enjoy the Tsunami Seminar!

Oh, and by the way – you can get the seminar streamed to your computer, and on DVD and MP3. Sign up now and get the most advanced Pay Per Click seminar EVER in the history of marketing:

Perry

P.S.: This seminar's gonna be awesome. It will NOT be anti-climactic. Post your questions & comments below.

We've posted a 2+ hour interview in the Renaissance Club members' area. You can get the highlights for free here.

In the interview PJ tells you:

• Why the idea that "different things work for different people" is actually a MYTH, the hidden reason why it SEEMS to be true, and why this will produce a *breakthrough* in your focus and decision-making
• The outrageous secret of finding leverage points *everywhere* in your business, that INSTANTLY turns your biggest problems into your greatest opportunities
• Why arriving at the right conclusions about your business is *not* a matter of luck or raw intelligence… and what the real difference is between those who succeed, and those who struggle. (Hint: it's something anybody can do… as long as they're not afraid of feeling silly or uncomfortable.)
• Exponential Priorities – the simple system of decisionmaking that delivered million dollar projects in record time, and makes it literally IMPOSSIBLE to have conflicting goals or unclear priorities.
• The Million Dollar Question – a simple, but surprisingly controversial question that "cuts the crap" and confusion out of your vague goals and wishes… but only IF you dare to ask it!
• What simple thinking process Bryan Todd *swears by* for product and event planning, that he calls, "the single most productive 20 minutes of the entire week, [that sets] the stage for everything…. Without it, [I'd be] sunk."

I first met PJ at my own 80/20 seminar. His Leverage Point approach is all about systematically separating the "trivial many from the vital few" in choosing what parts of your business to focus on when – not by guesswork and opinion, but by systematic evaluation.

This interview is perfect for you if: (1) You're working hard, but not getting the results you'd like, (2) you feel overwhelmed because you know there are at least a dozen things you HAVE to do to make progress, but you just can't figure out where to START… let alone how you could ever FINISH all of it; (3) you want more control and focus in your existing business, so that you can really "take it to the next level" and create a financial and personal life that gives you the freedom and fulfillment you deserve.

If any of these things apply to you, you're in for a MAJOR revelation, beginning with just ONE simple idea that will massively increase your ability to prioritize and focus where your smallest actions can have the biggest effect … at your own personal Leverage Point.

If you're a Renaissance Club member, just click here to go straight to the members' area and hear the interview.

If you're not a Renaissance Club member, click here to become one now, and receive this interview (a $147 value) as a free bonus.

Sincerely,

Perry Marshall

p.s. This 5-minute highlight from the interview illustrates an unusual study on peak performing swimmers and why the "difference that made the difference" was not effort or training.

Get 4 More Highlights of PJ Eby's The Leverage Point

On these 4 highlight audios you'll hear PJ explain:

• The IDOC technique he developed for breaking through mental roadblocks
• Why the limiting factors holding us back are usually internal, not external
• How it is that you might be held back by "what pushes you forward"
• Why it makes sense to view your inner dialogue as queries a programmer runs on a computer

Now he enjoys a strong 6-figure income and he quit his attorney job several years ago.

Yet….had there not been a gal right there in his own law office who was making a cushy affiliate income on the side (and driving a BMW), he would've thrown in the towel long before he achieved success.

The secret to keyword-driven affiliate marketing is using a systematic method to match keywords to high-conversion offers. If you just guess without the benefit of high-power analysis tools, you're throwing darts in a blizzard.

Consider this:

• There's no such thing as a sidewalk without a crack in it and there is NO SUCH THING as a market without a hole in it. Ever. Like Gary Bencivenga said, "Any computer can be hacked; any safe can be cracked."
• The upside of keyword marketing is: There's an infinite range of possible combinations of keywords and offers. You can never run out of opportunities.
• The downside of keyword marketing is: There's an infinite range of possible combinations of keywords and offers. You could test endless BAD combinations until you die.
• "Black Belt" marketers with red-hot offers and world-class sales pages dominate high traffic keywords and they're immensely difficult to compete with. But if you're immersed in a niche and you tailor your message to that niche, you can always wedge your way in.

Go to the woods or visit a pond or lake and you'll see what I mean. See how many different kids of creatures thrive in that ecosystem. Loons, dragonflies, ladybugs, foxes, bobcats. Pines, maples ferns, every imaginable kind of flower – they all have their place. Each animal is fierce and fully equipped to compete, in its own special way.

So too must you be.

I only do paid endorsements for vendors I completely trust. One of my most-trusted Keyword geniuses is Stephen Juth. He's a long-time student and creator of AdWord Accelerator. He's now introduced a new Windows-based tool called Cash Keywords. It's a desktop Search Engine that matches keywords to offers at high speed.

See this video where Stephen shows you how he plays keyword-affiliate matchmaker in minutes.

Stephen says:

* Cash Keywords Pro will help you to slice, dice and dissect your market within a matter of minutes by collecting keywords, filtering and segmenting your results, and then allowing you to quickly analyze trends, demographics and FAQs for them.  This will help you to get deeper into your visitors' heads and is one of the biggest and best benefits.

It liberates you from the 'keyword candystore', and is a great way to find cheaper PPC keywords, long tail keywords for SEO, information-based search terms, high volume queries, etc.  (It's hard putting this into words since there are a variety of things that can be done using various combinations of tools, filters and segmentation.  It's sort of like building with Legos.)

* It will help you to quickly locate the strongest affiliate offers within a vertical (or niche) across multiple networks (three more will be added in March).

* It will find the highest paying keywords for Google AdSense for any market.

* It provides step-by-step action guides to allow you to point-and-click your way through keyword research.  (These are not in place yet but will be available soon and will be a BIG help for many).  I showed an example of one in video #8 on our blog.

In this video, Stephen shows you how he matches keywords to offers in minutes.

Perry Marshall