Bionic Google Ads: Thursday Teleseminar
Most people are stuck in a Google Ad-Writing RUT. Most markets have B-O-R-I-N-G, predictable ads.
Most people are frozen at 2.4% CTR. You know that a 5.5% or 9.5% CTR would push you straight to the top but you don't know how to pull it off.
I've developed a NEW method for generating Bionic Google ads with amazing CTR's. I call it "The Swiss Army Knife." It's systematic, it's scientific, and it's endlessly creative.
Bionic Google ads are like tractor beams that drag peoples' eyeballs away from the center of the page to YOUR ad. It pushes you up in the rankings so you get more traffic and cut your bids. You get new visitors who'd have never clicked before.
You get blade #1 of the Swiss Army Knife during this free teleclinic on Thursday:
http://www.perrymarshall.com/maui/bionic/
I promise, this one's GOOD.
Perry Marshall
“Stay at Home” Version – Maui Elite AdWords Summit
Now you can attend the Maui seminar from home!
The event will stream digitally March 2-4 2010, will be available in our Members area for a limited time, and Sent to you via DVD
Register now to get access, discounts, FREE previews & live updates during the event.
Who WOULDN'T want to come to Maui in March?
With travel expenses etc., not everybody can. So we've ironed out the techie details and will be streaming this event March 2-4, 2010. I will post the videos on our website for a limited time. Then we will send out DVD's to all "Digital Attendees."
Opt in and you will get:
- Previews of the Maui seminar content
- A $200 discount on the Web Stream (you'll be taken to an order form after you fill out a brief survey)
- Live updates during the Maui event
- Please be aware: The "Stay at Home" version will not include everything. There will be some no-cell phones, no-cameras, no-video-recorders segments of the seminar. And obviously it doesn't include 80 degree afternoons and warm sandy beaches. But "Stay at Home" attendees will get a large portion of the content, and it will be HOT!
You're going to enjoy this exclusive advanced material! And if you register right away, you'll get a nice discount.
Perry Marshall
Save $200 Here:
Enter your email and name above and you'll be taken to a survey form where you can give us your input on what you really want included on the Maui event recordings. Plus you'll get an instant $200 off the recordings just for giving us your feedback.
AdGooRoo & 36 Million keywords – today, 2:30pm CT
Imagine that you could track the history of all the advertisers on Google and know whose ads were showing where. Not just today but also on November 13, 2009 and July 6, 2008 and April 26, 2007.
Imagine that you had this information on 36 million keywords.
Now….imagine that starting in 2010 you also had Google ad data for millions of web pages across the Content Network.
*Might that information reveal any untapped opportunities to you?
There is a person who is already doing this. His name is Richard Stokes of AdGooRoo.com. I'm interviewing him this afternoon at 2:30pm Central Time (3:30 Eastern, 12:30 Pacific, 20:30 GMT)
We'll be talking about Google's record quarter (despite having banned 30,000 advertisers) and new revelations about Google's Content Network.
This is a preview call for our landmark Summit in Maui.
http://www.perrymarshall.com/maui/expert-panelist-call/
The MP3 will be available to Renaissance Club members and above.
Talk to you this afternoon!
Perry Marshall
15 Copywriting Gems that changed World History
Words change the course of history. They alter the very consciousness of mankind.
Words are keys that unlock new realities. When the right words get planted in the soil of humanity, they world is changed forever. Yes, ignorance is bliss… but you can't un-learn a truth.
Consider these words, and how they've literally changed the world:
"The pen is mightier than the sword."
-Edward Bulwer-Lytton, 1839
"Let's Roll."
-Todd Beamer on flight 93, September 11, 2001
"Go ahead. Make my day."
-Clint Eastwood, Dirty Harry, 1983
"One small step for man, one giant leap for mankind."
-Neil Armstrong, Moon Landing, 1969
"Ask not what your country can do for you; ask what you can do for your country."
-John F. Kennedy in his inaugural address, 1961
"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness."
-Declaration of Independence, 1776
"I have a dream – that my four children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character."
-Martin Luther King at his March on Washington, 1963
"What we've got here is a failure to communicate."
-The Captain, Cool Hand Luke, 1967
"The Lord is my shepherd, I shall not want"
-King David, 1000BC
"It was the best of times, it was the worst of times"
-Charles Dickens, a Tale of Two Cities, 1859
"My Mama always said, 'Life was like a box of chocolates; you never know what you're gonna get.'"
-Forrest Gump, 1994
"Frankly, my dear, I don't give a damn!"
-Rhett Butler, Gone With The Wind, 1936
"I tell you the truth, no one can see the kingdom of God unless he is born again."
-Jesus to Nicodemus, 30AD
`Twas brillig, and the slithy toves
Did gyre and gimble in the wabe:
All mimsy were the borogoves,
And the mome raths outgrabe.
-Lewis Carroll, from Jabberwocky, 1872
"Two roads diverged in a wood, and I — I took the one less traveled by, And that has made all the difference."
-Robert Frost, 1915
Without exception, every person who spoke these words was a connoisseur of words. Every single one studied at the feet of the masters of their time. They had a deep appreciation for great truths expressed in compact sentences.
This, my friend, is why copy is king. Always has been. Always will be.
7 of these 15 quotes went viral through TV or movies… yet someone had to WRITE them first.
And this is why the serious student of marketing is ALWAYS sharpening their copywriting skills. You never rest on your laurels. No matter how good you are, where you are today is merely a good start.
Notice how pithy each of these gems are. The longest one is the Declaration of Independence – and it's only 35 words. A mere 177 characters. Almost all comfortably fit in a Google ad, a tweet or a cell phone text message.
I'm a fan of long copy as you know, but what I love most of all is punchy phrases and sentences that slice through the mind like a knife through butter.
177 characters or less, but every single one of these sentences altered history.
You may not have an ambition to be Martin Luther King and change the flow of humanity, but I know you have an an ambition to change your marketplace.
The #1 way you're going to accomplish that is with copy.
Which is why I'm inviting you to participate in a special copywriting intensive that I'm doing with John Carlton starting Tuesday February 16.
It's specifically for PPC advertisers, it's specifically for people who have landing pages, sales pages, and follow-up sequences they want to improve. And it's specifically for those who understand:
You're only a handful of sentences away from doubling your market share.
It's not cheap. And not all will qualify. But if you're a connoisseur of words – if you appreciate the alchemy of the right sentence spoken at the right time – then it's a landmark opportunity to rocket your business and your market penetration to an entirely new standard of effectiveness:
Join us.
Perry Marshall
Writing Google Ads: Escape the Rut
Most people think they've tested 20 ads. Actually they've just tested 2 ads 10 times.
Most people have never explored the possibilities of what they might say in a super-effective Google ad.
In Orlando at Roundtable last week, Howie Jacobson (author of "Google AdWords for Dummies") walked us all through an ingenious small-group brainstorming process. He began by asking us to "read the diary" of our ideal prospect to our group members. Then, with help from a handout he gave everyone, each group member wrote some ads for the others.
These ads were DRAMATICALLY different from anything we would have written ourselves.
One member helps women with a chronic medical condition. Everybody knows what a typical ad for "Medical Condition X" is "supposed to" look like:
Medical Condition X
Learn About Condition X Symptoms
Treatment & Prevention – Better Health
www.MedicalConditionX.com
Here's the ad I wrote for her:
My name is Janet
37, Married, Overweight, Exhausted
I feel like the living dead
www.MedicalConditionX.com/tired_all_the_time
See the difference?
If you have any kind of real business online, just ONE effective ad-writing rut-breaker can put $5,000 cash in your bank account this month. There's no better creativity booster than other human beings who live in different skin than you.
Inspiration is priceless. Creative input from other people is priceless. Do whatever you gotta do, go wherever you gotta go, to get it.
Perry Marshall
Friday: Ads that follow your prospects all over the web
At 2pm Central Time Friday January 29, Jonathan Mizel is going to join me on a teleseminar and he'll explain:
-How to cookie a person who visits your website once (hey – they'll probably NEVER be back) and then show targeted ads to them all over the Internet so they DO come back. Cheap 2nd clicks and insanely high ROI.
-How to get traffic BEYOND Google – no Google slap, no quality scores, no Google cut-and-paste emails that don't explain anything.
2pm central / 3pm eastern / 1pm pacific / 20:00 GMT
http://www.perrymarshall.com/maui/expert-panelist-call/
Perry
PS. The MP3 of the call will be made available to Renaissance Club members, www.perrymarshall.com/club
Left-handed marketing secrets
Whenever you target a certain niche of people for a specific type of product, you ALMOST ALWAYS find those customers also share some odd, otherwise unpredictable idiosyncrasy.
The ability to recognize this separates the men from the boys in marketing. Today, three examples:
1) Some time ago I knew this guy Larry from marketing seminars. He ran a "Mail Order Bride" service for Christian men. Lonely men who couldn't find themselves a bride could, for several thousand dollars, get matched up by Larry's company with an eligible Filipino woman.
(This sort of thing is much more common than most people suspect, by the way.)
Larry had a thriving operation, having matched thousands of couples. One time Dan Kennedy asked him: "Larry, are there any idiosyncrasies that your customers have in common? Like being from certain states or working in certain professions or having certain hobbies?"
Larry says, "Gee, I don't really know but I'll check."
Larry digs around for a few weeks and comes back with the following answer:
"50% of my men are truck drivers."
WOW. 50%? That certainly changes his marketing strategy now, doesn't it? Instead of advertising in USA Today ($$$$) he can have somebody drop off flyers at truck stops on Interstate 80.
HUGE marketing insight.
Of course this made total sense *in hindsight*. Truck drivers are a lonely lot and have few opportunities to meet people of the opposite sex.
Nearly ALL markets have quirks like this. What odd secondary characteristic do your customers share?
I'll give you a couple more stories like that from my own biz:
2) This week we're having my Roundtable meetings in Orlando Florida and we've got people from the US, UK, Canada and the Netherlands. The other night we were having dinner and I asked for a show of hands of how many left-handed people we had in the room.
The result:
3 out of 6 women were left-handed (50%, compared to 8% in a "normal" crowd)
6 out of 22 men were left handed (27%, compared to 12% in a "normal" crowd)
In total, my Roundtable members are 32% left handed.
I'm left-handed but I can scarcely ever remember talking about it on my website or in my emails and newsletters.
This makes total sense in hindsight… that the geeks, freaks and misfits in my Roundtable would be 3X more left-handed than the rest of the world.
Well if you believe like I do that left-handed people are more inclined than most to bridge the logical and the artistic, then marketing junkies who love numbers AND psychology would feel right at home on our crazy meetings.
3) Last year I was at Ken McCarthy's System Seminar standing in a circle with three other hard-core AdWords geeks. We were talking about music, and how Ken has noted that an awful lot of extremely talented marketers love jazz.
I happened to mention a fairly obscure jazz band from the 1970's, the Mahavishnu Orchestra. Most people have never heard of the Mahavishnu Orchestra, let alone know who they are, but all four of the guys standing in that circle were familiar.
Is it just pure coincidence that four AdWords geeks at Ken's seminar know about one of John McLaughlin's bands? Or is there a magnetic factor in play that draws like-minded people together?
Well, listen to this song and see if there's anything about this music that reminds you of an ambitious, complex, highly optimized AdWords campaign:
I have a suspicion that you'll see the connection between AdWords and Jazz right away… especially if you're left-handed :^>
Perry Marshall
4-Man Intensive February 17-18
Maui Elite Master's Summit March 1-3
An apology of sorts
If you spend more than $5000/month on Google traffic then I owe you an apology.
The apology is:
Being the nice guy that I am – who will scarcely if ever smash people on the forehead with a sales pitch – being a guy who prefers a feel-good blog post to an in-your-face "ask"…
…I'm sorry because I haven't yet persuaded you to attend the AdWords Elite Master's Summit in Maui.
Seriously. I apologize for not yet moving you to action.
If you're spending $5K+ on PPC traffic it's inevitable that some 15 minute segment of this seminar is going to easily pay for itself somehow, somewhere. And SOONER not later. Maybe in a few days or week.
It may take one hour on your PC in your Maui hotel room to implement.
It will save or make you thousands of dollars per month. It will pay you back and pay you back and pay you back.
If you have any kind of real business on the Internet with Pay Per Click as a major traffic source, then this is a no-brainer.
Just that one gem you pick up in 15 minutes will propel your business forward in a most gratifying way. Not to mention everything else you get in the rest of the 3 days, cuz it's gonna be a smorgasbord buffet of strategies that have NEVER been delivered in one place, ever.
Remember: This ain't the Cincinnati Ohio Airport Hyatt. This is Maui, Hawaii. It ain't 16 degrees outside, it's 75. This is no windowless compound; this is one of the most luxurious locations on earth.
Which has a natural way of opening people up not only to hearing but to speaking. To total relaxation and the experience of community.
This is a HIGH QUALITY seminar audience. A great community.
If I don't convince you to go, then I really do owe you an apology for not being able to do so. This one is going to be a barn burner.
If you've spent significant amounts of money with me in the past on other seminars, coaching programs etc., you're eligible for *significant* further discounts which are not even posted on the sales page. You can contact mendy | at | perrymarshall.com or denise | at | perrymarshall.com and they'll let you know what YOUR special discount is.
OK. Apology now off my chest.
Don't skip this one. It's too good to miss. http://www.perrymarshall.com/maui
Perry Marshall
The Beauty and Bane of the Serial Entrepreneur
The other day it occurred to me that the #1 thing my successful students have in common is:
They're serial entrepreneurs.
At a Roundtable meeting, 3 out of 4 people in the room has started and built multiple successful businesses. They have a hunger for adventure and can NEVER sit still for very long.
They're also resilient and agile and nothing can keep them down for long. When confronted by a mountain or a vast brick wall, they'll find a way over, they'll find a way under, they'll blast their way through, they'll bribe the sherpa to take them around the back way, they'll hire munchkins from the opposite side of the continent to infiltrate the enemy camp… but somehow or another, they're going to get it done.
Tom Hoobyar once said, "Entrepreneurs are feral men."
From Wikipedia:
"A feral organism is one that has escaped from domestication and returned, partly or wholly, to a wild state. The introduction of feral animals or plants to their non-native regions, like any introduced species, can disrupt ecosystems and may, in some cases, contribute to extinction of indigenous species. However, returning lost species to their environment can have the opposite effect, bringing damaged ecosystems back into balance."
You wonder why you could never sit still in school.
Now you know. You didn't discover you were a wild animal until you went into business. And you found out you had 100X more mojo than all the little rabbit fu-fu's that got straight A's and full tuition scholarships to Northwestern.
I always loved the old bit of advice to professors: "Be nice to the A students because someday they'll become your fellow professors. Be nice to the B students because their parents sign your paychecks. And be nice to the C students cuz someday they're build you a performing arts center."
You couldn't sit still in school, but have you noticed that you can sit still in front of your computer for hours when you're hot in pursuit of a problem you're trying to solve?
ADHD isn't caused by lack of focus. It's caused by not having something sufficiently interesting to do. Ritalyn is not the cure. Adventure is the cure.
Now the problem with serial entrepreneurs is, they have a hard time committing to things. There are several dysfunctions that come with Feral ADHD blood, beasts that must be tamed:
- Flitting from one opportunity to another to another to another and never finishing anything (yes I admit that can be rather entertaining though, for quite some time!)
- Looking down on the little rabbit fu-fu's as, well, little rabbit fu-fu's (hey pal, the world does need at least some people who will obediently follow the car ahead of them to work every day for the next 45 years.)
- Optimizing their business only for profit, rather than keeping the BIG picture in mind. (There's more to the health, value and goodness of a business than its bottom line.)
- A hit-and-run, speed-seduction mentality towards acquiring customers. In the "speed seduction" world, the way you keep your current girlfriend in line is by having another one "ready to go" if the current one gets lippy. You dump her before she dumps you. ("Sex in the City" flips that around so it's the girl who dumps the guy before he dumps her. Either way, it's abusive and dysfunctional. Good marketing is "Getting and keeping customers." Not "Churning and burning customers.")
- Being willing to promote products you would never recommend to your sister or your mom, just because the commission is good. This disease is rampant online and it's the #1 reason why Google has adopted a "slash and burn" policy towards affiliate marketers.
At all my seminars I give an "optional spiritual talk." It's optional and advertised as such because about 1/4 of the people at any given seminar think that spiritual stuff is just "sunday school" and isn't worth the paper it's printed on.
But others know better. The talk I'm giving in Maui is, "The spiritual basis of alchemy." Those who come to the summit will hear the whole thing, but I'll give you the short version right now:
"Do unto others as you would have them do unto you."
Which is pretty much the aim of any sound market research program, is it not?
Children have no problem understanding this. Sometimes we adults have a hard time.
Our dysfunctions are well known. But when you get it right – when you hit the right balance of startup power and sustainability, when you have a mindset of delivering enduring value to customers, when you've built your network of highly resourceful geeks, freaks and misfits, that's when the fireworks happen.
And as far as I'm concerned, it doesn't really matter how long it takes you to acquire those skills. If you're a feral man, if you're a feral woman, then you're not going to be happy sitting in a cubicle farm.
Joe Jackson put it this way in his song "Wild West":
Out to the west there's a trail that leads somewhere
And a call of the wild that takes some people there
Through Monument Valley to California sun
From New Amsterdam to the Way the West Was Won
Well, years will go by when you won't get nowhere
You're cold and you're tired and you're free and you don't care
You keep pushin' on when your friends keep turning back
And you keep building towns and laying railroad track
And things get crazy and you have to use that gun
And you wonder if this is the way the west is won
But keep thinkin' that way and you won't get nowhere
'Cause you got a right just to get where you're goin' to
Gotta keep runnin' gotta be the best
Gotta walk tall in the wild west
You keep on the move or you try to settle down
And there's strangers from further and further away in town
And you give them some tools and they know what must be done
And you know who's the boss and you know the west was won
And they say…
Where I come from you can't get nowhere
I'm breaking my back for some opportunity
Making my fortune and I'll take it all home
Tell my kids about the wild west
But there's still beauty as the flowers bloom on desert sands
And there's still hope as the sun rises over the Rio Grande
But it's so crowded now and nothing's simple any more
And they're still knocking at your door
You hear guns in the night and you hope they're not for you
'Cause a dog eats a dog then he eats his master too
In the land of the free and the not so often brave
There's both love or money, now choose which you will save
But… keep thinkin' that way and you won't get nowhere
'Cause you got a right just to get where you're goin' to
Gotta keep runnin' gotta be the best
Gotta walk tall in the wild west
The Six Million Dollar AdWords Manager
Rob Sieracki manages a slew of $5,000 to $500,000 per month AdWords accounts at Rocket Clicks. Glenn Livingston says, "Rob knows 5X as much about AdWords as I do."
Today I'm doing a teleseminar with Rob: 12pm Central Time, 1pm Eastern, 10am Pacific, 18:00 GMT.
Rob tells….
-Do you know the click through rate that really matters to Quality Score? Most advertisers spending $30,000/month can't answer this right, and that leads to inefficiencies that cost revenue.
-Does Google have a "hive mind"? Google's dominance and effective monopoly in search advertising, plus the money that brings that allows Google to purchase innovative technology start ups, make them seem like the Borg on Star Trek. How should that big picture view affect your one-on-one interactions with your largest advertising partner?
-Is there more than one kind of Quality Score? How "situational" is Quality Score? The answer can be found in two cryptic questions: Why would Google's chief economist call statisticians "sexy"? What is Google's Big Hairy Audacious Goal?
http://tinyurl.com/3yqtjal
The MP3 will be available to Renaissance Club members and above (www.perrymarshall.com/club)
Talk to you at noon central time!
Perry Marshall
