“Quality Score – Everything You Need to Know” by Brad Geddes – Free Traffic Series Hosted by Perry Marshall
- Understand the Quality Score factors
- Determine where to start increasing your Quality Score
- Learn how to actually improve your quality score
Click the image to register
Google AdWords Quality Score Clinic with Brad Geddes
Got Quality Score Problems? Google Slaps? Bans?
Bid prices going up and traffic going down? How do you get your QS=3 up to a 7 or a 9?
Brad Geddes, author of “Advanced Google AdWords” is undoubtedly one of the world’s best on Google Quality Score. He’s my live guest Wednesday January 19. He’ll deliver a flourish of specific insights.
Brad is world class in every way, having started long ago as a lowly affiliate. Now he speaks at Google’s sponsored events and he’s going to be in Maui. I’m proud to have him on this call.
Date: Wednesday January 19
Time: 11am Eastern / 10am Central / 8am Pacific / 16:00 London
You’re sure to pick up quick tips and workarounds that will put more bucks in your pocket. I’ll also release the MP3 to Renaissance Club members and above.
http://www.perrymarshall.com/maui/traffic-series/
Fast money vs. Building Assets
Robert Kiyosaki says unless something makes you money when you’re NOT doing it, it’s not an asset, it’s a liability.
Have you ever walked away from short-term money because you knew it would cause long-term problems?
When I was slaving away in my Dilbert cube, $ was tight. One of my friends in the business offered me a job in Pennsylvania. Taking that job would mean six figures instead of five and PA is a lot cheaper than Chicago.
I decided to stay where it was at, and simply enjoy the offer as a nice compliment. I drilled my roots deeper.
A couple of years later I did a consulting gig for that company, and saw how things were on the inside. Man am I ever glad I did not take that job! That company was a MESS.
Imagine what it would be like to move 600 miles, then later, realize you’ve made a massive mistake?
All that glitters is not gold. And one thing I’ve never regretted is consistently betting on the long-distance runners over the sprinters. Eventually you get tired of constantly “chasing deals” and you just want to do something that builds the equity in your business.
I can’t think of anything less glamorous than improving your connection with customers via email. But I also can’t think of any asset more lucrative long-term than an open invitation from those on your list to enter their email box any time you have something to say.
Autoresponder Boot Camp kicks off tomorrow: http://www.perrymarshall.com/arbc
*There’s a vital magic ingredient that you need to make AR’s work*
I always admonish people to build AR sequences. But there’s a big “IF” that you have to be aware of.
Last year at our Maui summit, Jonathan Mizel said, “The common advice everyone gives you is to offer a free report, but most people don’t want to read most peoples’ free report. It’s BORING. If you don’t write something that people WANT to read, it’s worthless.”
BINGO. Likewise, a string of 10 boring AR messages just trains your readers to ignore you.
A string of 10 emotionally provocative messages peppered with surprises trains your readers to sit up and pay attention.
AR’s aren’t really all that valuable until they have that magic ingredient that makes people want to sit up and read.
In the last AR Boot Camp, one member had started out as a refugee from Cuba years ago. In fact he almost died on the way to Florida. This story sort of tumbled out in one of the group coaching sessions.
Prior to this he had never perceived this story as a business asset. He’d just been talking to his customers about buying Cuban dress shirts.
Man, what an incredible asset! He increased the equity of his business 10% just by working that story into his funnel.
The first session of AR Boot Camp starts tomorrow, and the most important thing we’ll show you is how to create that magic:
http://www.perrymarshall.com/arbc
Perry
My first 90 days after the Dilbert Cube
It was a month and a day after September 11, 2001. The world was in a tail spin. Everyone was sleepwalking. Phones weren’t ringing. Orders were not coming in.
Still, I left my job and replaced my income in 19 days.
At this point I’d been to exactly one “real” marketing seminar. I was a member of an online discussion board, and had read Dan Kennedy’s newsletters for 4 years. I’d bought a few info products. I had a few friends who were “doing it.” Most were still wannabes.
That was the extent of my marketing education.
Three months later I called my friend Jim Cleary and said, “Jim, you’ll never believe this! I billed my clients $12,100 last month!” It was more money than any of my regular paychecks from before.
I had no words to describe my elation. I’d leaped across the chasm and ‘made it.’ I could now make it on my own.
There’s a long, long list of things I DIDN’T know how to do back then. I didn’t know a thing about Pay Per Click. Or Autoresponders. I’d never split tested a landing page. I hadn’t made any of my discoveries about 80/20 back then.
But I still managed to generate leads for my new clients.
What could you do for yourself, or for a client if you knew the things we know today?
Today, my team and I teach more actionable techniques in just 12 weeks than I possessed in 2001. And if you’re accepted, we guarantee that whether you’re working for yourself or a client, you’ll recoup your tuition in profits and savings or your money back.
Our next training session begins Tuesday February 1. I invite you to join in. By the end of March everything in your business – your traffic, your conversions, your sales and your profits – will speed up. Dramatically.
It’s so exciting, so gratifying:
http://www.perrymarshall.com/personalcoaching/
How AdWords managers simplify their life
In our Mastermind Club members forum, someone asked about tools for managing unwieldy Google campaigns. A couple of people mentioned “Orange Juice” for its ability to focus their attention on just the things that need to be improved:
“For management, I use orange juice for ads, so it gets to do most of the data crunching for me. Great example of a useful tool that I happily pay for and I thought I knew what I was getting when I signed up. It turns out in this case its more useful to me than I thought it would be and I have more ways to use it as time goes on.
“Not sure on the answer to what is manageable…that will be part of the experiment. With OJ for ads the number is probably orders of magnitude higher than without. I wouldn’t try this without that tool. I resolved in my head that you get what you pay for.”
-Jeff Martyka, NeckTies, Inc., Libertyville Illinois
If you spend more than $250 per month on AdWords, Orange Juice will free your time and pay for itself by making it super-easy to optimize. Try OJ for Ads here.
Illinois will crush affiliate marketing if you don’t act now.
A few days ago I posted a warning that the state of Illinois is about to pass a law that adds sales tax to online commerce if an affiliate in the transaction lives in Illinois.
The resolution has passed both the House and the Senate in the Illinois legislature.
An insider has told me that emailing the governor will do no good. If you did so, nobody’s listening.
Here’s what I want you to do instead: Please write the governor as a public comment on this blog page below. My contact will hand deliver a hard copy of all the responses to a state employee who works for Governor Quinn. You’re welcome to include your business street address. Please write to Governor Quinn in the comment section below.
Explanation of the Bill:
If a person in Kansas buys a teddy bear made in Vermont, and an affiliate in Illinois is involved in the transaction, the state of Illinois will force the Vermont company to pay Illinois sales tax. That means the teddy bear company in Vermont now has to muck around with the byzantine layers of state and local sales tax. Potentially different rate for every city and county.
Of course no company in Vermont would ever be willing to slog through all that red tape, so they’re just going to terminate all their affiliates in Illinois. Which is exactly what Amazon has promised to do. That will kill Illinois’ tax revenue instead of increasing it.
My assistant called Springfield and confirmed the following information about HB3659:
- The Senate voted “Yes” on 1/5/2011
- The House voted “Yes” on 1/6/2011
- The bill is now on it’s way to the Governor and once it reaches his desk he has 60 days to decide whether or not to pass it
The actual verbiage of the bill, Amendment 3 of HB 3659, is here. Please write to Governor Quinn in the comment section below. My contact will hand deliver this to the appropriate influencers.
Who’s on *your* Board of Directors?
What if your company’s board of directors consisted of:
- The principal of one of Australia’s leading marketing agencies
- The founder of a significant online auto parts distributor
- The UK’s #1 Corporate Objectives consultancy
- The US’s #1 online distributor of lock & security hardware
- The #1 Time Management training company in the Netherlands
- The president of an alternative health supplier who sells offline, primarily via catalog
- A serial entrepreneur who operates profitably in 3 completely different markets, simultaneously
Do you think this diverse group of innovators and drivers might possess the insights you need to drive your business forward and pry you out of whatever mold you wish to break out of?
If you were a member of Renaissance Club Roundtable, this *would* be your Board of Directors. Because that’s just a sampling of my members.
When you’re a Roundtable member, that’s the crew you report to every four months. That’s the level of people who returns your phone calls.
When you’re a Roundtable member, you convene with this distinguished array of rebels in warm sunny Orlando in late January.
When you join Roundtable, you commence with a 2-day 4-man intensive where three others join you for a high-compression consultation. We fix whatever’s ailing your business in short order.
I reject a goodly percentage of the apps, but if you can get in, you’re in high cotton:
http://www.perrymarshall.com/roundtable/
Illinois Will Kill Affiliate Marketing Unless You Act NOW
Dear Reader,
If you live in Illinois I strongly suggest you stop what you’re doing right now and write Governor Quinn. I got this disturbing email from Amazon today:
Greetings from the Amazon Associates Program:
We regret to inform you that the Illinois state legislature has passed an unconstitutional tax collection scheme that, if signed by Governor Quinn, would leave Amazon.com little choice but to end its relationships with Illinois-based Associates. You are receiving this email because our records indicate that you are a resident of Illinois. If our records are incorrect, you can manage the details of your Associates account here.
Please note that this not an immediate termination notice and you are still a valued participant in the Amazon Associates Program. But if the governor signs this bill, we will need to terminate the participation of all Illinois residents in the Associates Program. After that point, we will no longer pay any advertising fees for sales referred to amazon.com, endless.com and smallparts.com nor will we accept new applications for the Associates Program from Illinois residents.
The unfortunate consequences of this legislation on Illinois residents like you were explained to the legislature, including Senate and House leadership, as well as to the governor’s staff.
Over a dozen other states have considered essentially identical legislation but have rejected these proposals largely because of the adverse impact on their states’ residents.
Governor Quinn’s office may be reached here.
We thank you for being part of the Amazon Associates Program, and wish you continued success in the future.
Sincerely,
Amazon.com
You can read the actual legislation, Amendment 3 of HB 3659, here.
My friend, affiliates are a VITAL but INVISIBLE part of the economy. If they kill us off, they’ll never know what happened. They’ll just collect even less tax revenue than they are now and they’ll have to go strangle someone else. I implore you to act now.
Please go to the following web page and SPEAK OUT. Do it now while it’s on your mind:
http://www2.illinois.gov/gov/Pages/ContacttheGovernor.aspx
How Martin Luther King stirred you on invisible levels
Martin Luther King delivered his “I Have A Dream” speech in Washington DC in 1963. 1700 pristine words transformed history – and 2 generations later America got its first black president.
I don’t know about you, but to me the color of Obama’s skin is completely irrelevant. Martin Luther King’s dream is coming true indeed.
The great orator accomplished this by speaking to your heart on a dozen levels all at the same time. Even though the famous portion of his speech only took about 90 seconds.
If you desire to stir people to action, you must speak to them on the subconscious level *while* you appeal to their conscious mind. You gain the power to change the direction of history – in very little time.
Did you know that you can build in those layers of persuasion one at a time and your reader will be unaware of 3/4ths of what’s going on?
The most effective writers, speakers, leaders and persuaders all do this. Some, without even being aware of what they’re doing. It’s almost magic.
Well . . . it wasn’t automatically magic for me. I had to stumble through this one step at a time. Eventually I discovered a layer-by-layer formula for adding those persuasion elements one edit at a time, until my emails and sales pages resonated with color, magnetism and emotion.
So John Fancher and I added a new ingredient to our Autoresponder course: Email persuasion, one layer at a time. You begin with a crude skeleton of what you intend to say and by the time you’ve added the muscles, blood and flesh, it begins to live and breathe. Put it on autopilot and your asset grows by the day.
It seems like magic (and it works like magic) but it’s not. For an email like this one, it’s a 3-5 step formula. In our Gold coaching sessions, we’ll pull back the curtain and teach it to you.
We commence January 18. Martin Luther King aimed to change the world, and he did. John and I only seek to transform your ability to communicate . . . and we will:
perrymarshall.com/autoresponder-bootcamp
Tireless Servant builds relationships even when you don’t
If you get 10 minutes on the evening news or a front page story on the Huffington Post; if you wire up some ingenious viral campaign on Twitter or Facebook, that’s fabulous.
But one week later you might just as well have written “I love Suzy” in the sand and watched ocean waves erase it from memory. You’re dismayed at how perishable any form of publicity is.
But just yesterday, Renaissance Club member Tom Meloche described to me how he’d built a multi-million dollar software company on the back of: 1) A Google campaign and 2) an Autoresponder Sequence.
Then he sold the company to his partner. And though they’ve had to rewrite the software itself since then, and even though they had to rebuild their Google campaigns, the AR messages are just as effective today as they were 5 years ago.
24 hours a day, 7 days a week, 365 days a year, an autoresponder works to increase the value of the traffic you bought last month or even 2 years ago. It’s one of the most robust assets that you can own on the Internet.
Even if you’re a bad, bad boy and Google bans you forever, they can’t erase the names you already have in your customer database.
On January 18, copy genius John Fancher and I unfurl our newest incarnation of “Autoresponder Boot Camp.” Your choices range from recordings of my legendary AR seminar, to personal hand-holding every step of the way, to having John write the messages for you:
http://www.perrymarshall.com/arbc/
