Google’s New Match Type Now Live – Modified Broad Match
I was lucky enough to be in the beta of modified broad match and have been using this match type for a couple months now to great success. Google lifted the veil of secrecy today about the new match type and let me know that I can now blog about it.
Broad match increases reach. Phrase match increases relevancy. The new modified broad match gives you the flexibility of broad match with the control of phrase match.
Broad match is useful because: “20% of the queries Google receives each day are ones we haven’t seen in at least 90 days, if at all?” – source.
While the fact that so many queries are unique often led people to using broad match – the returns often aren’t there. This new match type gives you some control over how a broad matched word can be matched.
To use this match type, go to your account and add a + (plus) symbol in front of one or more words in your keyword phrase. Then, the word/s with the +sign must either be in the query or a close variant must be in the query. A close variant is a misspelling (flor instead of floor), plural (flowers instead of flower), or stemmed version (running instead of run).
| Keyword | Possible Matches | Notes |
| running +shoes | running shoes running shoe tennis shoes |
The word +shoes or it’s variant ‘shoe’ is in every query |
| +running +shoe | running shoes running shoe run shoe shoes for running |
Both +shoe and +running must be in the query or have a variant in the query |
| +extra +wide running +shoes | Extra wide running shoes Extra wide exercise shoes Extra wide walking shoes |
All the words are matched or closely matched except for ‘running’ |
The use of the new modified broad match will help expand your possible matches while still keeping those same matches under control. Broad match and negative keywords do work well together, and this new match type will open up some new possibilities for broad and negative match combinations. Just remember that these new matches will still not convert higher than your exact match keywords.
If you wish to try this out, I’d suggest picking a few select ad groups where you are having problems gaining the exposure you desire, and then following these steps:
- Create a new ad group using those same keywords with the new plus modifiers
- If the old ad group has all broad match, then set a higher CPC for these new match types
- If the old ad group has all exact and phrase match, then set a lower CPC for these new match types
- Let the ad group run and collect some data
- Run the search query report examining these two ad groups and their variations
- Set appropriate bids based upon conversions
The reason to create a new ad group in this example is that you can only see search query data at the ad group level. While you can see the match type; you cannot see the keyword and match type combination that triggered a query. Over time, you might get rid of one of these ad groups and combine the keywords back into a single ad group. However, this is a new match type and there are bound to be some odd combinations that you will be shown for.
When trying out a brand new function with AdWords, it can be useful to look at the new features in isolation from other variables.
| Read Brad's Newest Book: Advanced Google AdWords | |
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Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns. |
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Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory. We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org. |
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- More on Advanced Match Advanced match works differently than broad match. The system analyzes...
New Videos for the week of 4/19/2010
Here are the new videos for this week. None of the videos are must watch videos. If you are new to AdWords, the basic videos about the new ads are worth taking a peak at:
However, if you want to watch some videos, now is the time to take a look at the At Google Talks videos. These are generally longer videos (40 minutes plus) but they are given by experts and authors in the field at Google’s campus and then recorded for public consumption and generally contain excellent content.
New Videos from lifeatgoogle
New Videos from AtGoogleTalks
- Leading@Google: Brett Johnson
- Leading@Google: Annie McKee
- Leading@Google: Michael Feiner
- Authors@Google: Peter Nowak
- Authors@Google: Steven Weinberg
- Leading@Google: Mike Useem
New Videos from GoogleWebmasterHelp
- How many search algorithm changes were made in 2009?
- How does Google rank sites which run on non-standard ports?
- Can I exclude certain words from Googlebot?
- Should I spend time on meta keywords tags?
New Videos from SESConferenceExpo
- Submit Express exhibiting at SES New York 2010
- SiteCore and Web content management at SES New York 2010
- PR professionals can use search to bolster their objectives at SES New York 2010
- Mobile technology and baby marketing at SES New York 2010
New Videos from GoogleGrants
New Videos from GoogleTechTalks
- MariaDB, the Backward Compatible Branch of MySQL(R) Database Server
- Chemistry on the Web: How Can we Crowdsource Chemistry to Solve Important Problems?
New Videos from FastForward
- In the next three years what do you predict will be the biggest marketing changes for brands?
- What is the most important data to evaluate when it comes to online?
- What 3 things are working with new media, like social or mobile?
- What is the value of co-op marketing and have you seen it work?
- How are you integrating offline and online marketing campaigns?
- What is your vision for the future of eCommerce in the next three years?
- Marketing POVs for CPG
- How has the recession affected word of mouth marketing?
New Videos from GoogleBusiness
- AdWords New Ad Models: Changing the way you think of search ads
- AdWords Ad Extensions: Making a good thing even better
- The AdWords New Ad Formats Initiative: Google’s Next Chapter in Search Advertising
| Read Brad's Newest Book: Advanced Google AdWords | |
|
Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns. |
| Certified Knowledge: Online AdWords Training, Tools, and Community | |
|
Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory. We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org. |
Related posts:
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- All the New Google Videos for the week of 11/13/09 New Videos from Google Webmaster Help Snippets and Titles...
Out Of Keyword Ideas? These 7 Tools Will Help
My latest search engine land column is out titled Out Of Keyword Ideas? These 7 Tools Will Help.
It takes a look at some tools which can help jumpstart your thought processes about keyword research.
The tools covered are:
- Microsoft adCenter labs search funnels
- Xenu Link Sleuth
- Google & Microsoft Search Query Reports
- Search Based Keyword Tool
- The thesaurus
- Web Seer
- Wordtracker Labs: Keyword Questions
My two favorite ways to jumpstart keyword research before going down to these tools are:
When those two methods fail me, then the above tools take over to help get me started on new ideas.
| Read Brad's Newest Book: Advanced Google AdWords | |
|
Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns. |
| Certified Knowledge: Online AdWords Training, Tools, and Community | |
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Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory. We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org. |
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Introducing Google AdWords Certified Partners. Google Advertising Professional Program is being shut down.
Google has been doing some serious thinking about the GAP (Google Advertising Professional) program for at least three years.
A while ago they redid the entire learning center. No one seems to completely understand this change as all their nice videos are gone replace by text and a fewer number of lessons.
Then AdWords launched Agency Land.
And today they launch their new certification program.
Here are the main differences:
Individual Qualification
Old Days: One test and spend requirement.
Now: Two tests (one basic and any one of the advanced tests) and no spend requirement.
This seems that the individual qualification is more a resume bullet point than a way of attracting business.
Certified Partner
Old Days: This was a qualified company. Qualified companies required 3 GAPs and a nice spend requirement.
Now: Need one Individual Qualification and spend $10k/quarter. This is a much lower threshold to become a partner than the old ‘qualified company’ logo.
Others
While Google still offers logos for analytics, website optimizer, etc – the AdWords Reseller and AdWords Company qualified logos showed both a combination of size (more than 1 employee) and spend.
AdWords Reseller
There is so much speculation around the reseller programs demise or massive change that I won’t even speculate here. It is the only section of the Advanced AdWords Book that Google legal & Google marketing asked me to alter.
Free API Credits
Here’s the really good news. Agencies will now get API credits based upon client spend. In the old days, an individual advertiser or reseller could get free quote points, but agencies had to pay for it. Now, just like individual advertisers; agencies can be eligible for credits if they have an agency page (a free listing page on Google’s site that you can create once you’re a partner).
You get 250 units per $1 spent. This is an excellent ratio of free API units. Few companies are going to need to buy additional API units (and if they do – they might need to examine their their usage first).
[update]Google called me to make sure people realized that you didn’t just get API credits by having a profile page. You still need to apply for the credits[/update]
What’s Next
Individual qualification has become a bullet point. Certified partners are just old GAPs with one good client ($10/quarter). The reseller program is going under major restructuring. It seems the only logical step is to make the old AdWords Resellers a program for large agencies.
There’s definitely a few tiers that is not well recognized here:
- The large agency: $1 million month or quarter. These agencies handle big accounts and are splitting the spend between multiple channels.
- The medium agency: $1 million / year, with 100 clients and 3-5 GAPs. If this agency gets 1 or 2 big clients, they might be 2-3 million/year in spend, but most of their clients are small.
- The small personal big client agency: This agency has 1-3 GAPs, but has one or two huge clients and spends $100k/month or more
- The small personal small spend agency: This agency has 1-3 GAPs, 10-40 clients per GAP, and manages roughly $50k-$250k of spend per month.
Google does not need this many tiers of logos. That I wouldn’t claim. However, having the above 4 agencies using the same Certified Partner logo that having one client who spend $3.5k/month will earn you doesn’t seem right either.
Expect to see a lot of posts about the new tests. The toughness of the new advanced tests (I haven’t taken any yet – I’m hoping they are *hard* and fair). And speculation about how to recognize those larger agencies.
| Read Brad's Newest Book: Advanced Google AdWords | |
|
Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns. |
| Certified Knowledge: Online AdWords Training, Tools, and Community | |
|
Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory. We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org. |
Related posts:
- Google Grant Owners – Apply for More Free Advertising I don’t write about Google Grants very often; but it’s...
Free Webinar: The 6 reports that contain 90% of actionable AdWords insights
There are a significant amount of reports you can run in Google to analyze all of your data. However, six of these reports cover the majority of what you need to know to optimize your account.
Each of these report contains a different variety of data; and each is valuable for certain optimization paths you should be taking.
ROI Revolution and myself are conducting a free webinar that digs into these reports and how you should be using them to get the most out of your AdWords account.
The webinar is this Thursday, April 22 from 2:00 PM – 3:00 PM EDT.
As a side note, if you use Google Website Optimizer or Google Analytics; you should be reading the ROI Revolution blog.
Hope to see you there.
Registration for the Webinar: The 6 reports that contain 90% of actionable AdWords insights.
| Read Brad's Newest Book: Advanced Google AdWords | |
|
Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns. |
| Certified Knowledge: Online AdWords Training, Tools, and Community | |
|
Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory. We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org. |
Related posts:
- The 6/90 Rule: 6 Reports Contain 90% Of Actionable AdWords Insights You can extract more data out of Google AdWords than...
- Google Grant Owners – Apply for More Free Advertising I don’t write about Google Grants very often; but it’s...
- Have You Tried WordStream’s Free Keyword Tool Yet? Every time I talk to someone at WordStream, or read...
The AdWords Seminar for Success is Stopping in Chicago
The AdWords Seminar for Success series is heading to Washington DC.
When: April 29th & 30th
Where: Hilton Suites Chicago / Magnificent Mile
198 E. Delaware Place
Chicago, IL 60611
The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.
Feel free to contact us if you have any questions.
Before you read the new curriculum, don’t forget the fun goodies you also get for attending:
- $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
- 2 USB Thumb Drives with Presentation Materials (1 for each day)
- Other Google Goodies
See What Other Attendees Have Said:
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
Psychology of Search Best Practices for PPC Success
Advanced Optimization Techniques
Open Q&A |
Quality Score Demystified
Beyond Text – Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor: Quick and Easy Account Changes
Google Analytics Implementation Open Q&A |
| **Bonus Presentation: Marketing in a Down Economy | |
First, I flew down to your conference in Houston not really having any expectations on what I was going to learn in a one day seminar over something that has paralysis by analysis written all over it like Adwords. However, I feel afterwards, it was one of the most positive and understandable conferences that I have ever attended.
You did a great job in explaining and relating the information into a plan that even an amateur like myself can understand. I have taken a lot of the information and began to implement the ideas into actual measurable results.
I just wanted to send you a note in appreciation for your time and thank you for all the information that you provided. I hopefully will get to goto another seminar in the future.
Neal Freeman Catalog/Assistant eCommerce Manager Dallas Cowboys Merchandising
Curriculum Day 2
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
Setting Profitable Business Goals Putting Your Ad Dollars to Work
Learn How to Track Conversions
Exploring ROI and Profit
Effective Bidding Strategies
My Client Center Successful Account Organization
|
Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports
Google Analytics Reporting
Click Quality and Reporting Even More Tools for Effective Research
Resources Open Q&A |
| **Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time | |
I flew from Japan just for this seminar, and it was worth every penny. I know there are many people who teach AdWords, but no one is as specific as he is, and he doesn’t mind sharing the information with you. When it comes to AdWords, he is the one to listen.
Taka
President
lpo-consulting.com/
Great seminar. A lot of interesting information. You can tell that Brad knows exactly what he is talking about. Thank you so much.
Valeri Volkov
United City Group Clearwater, FL
Brad I wanted to write and thank you again. My staff and I came away with a lot of very useful information. Having been a long time user, I thought I understood AdWords, Analytics and landing pages well. I wasn’t even close to the level of what I know now. I should have done this long ago. If the ideas running through my head were gears in a machine there would be smoke coming from them. Truly eye opening.
Jay Papineau
IT Manager
Northwest Clinical Research Center
I learned an amazing amount from in the Seminars for Success Advanced Adwords course in two short days early this week. Brad taught us a huge number of you-gotta-know-this Adwords lessons that are turning into money in the bank for us already 3 days later. I think this seminar was probably the best money I have ever invested in a seminar.
Walt Monk
Owner
WebWelcomer.com
You did a great job in the seminars this week. You totally are an expert on the subject and that was great to see. Well worth the money for the seminar and the education I got. I have been working on adwords for about 4 years now mostly part time, took the basic classes two years ago in Dallas and so it was great to move to the next level of knowledge. I feel empowered! Please email me when your new book comes out.
Kenneth H. Butler
Butler Information Technologies, Inc.
Within a few hours my goals for this 2 day Seminar in Toronto had already been achieved, I thought it was a very interesting and helpful Seminar. Brad, I admire your enthusiasm and wide range of knowledge. Keep up the good work! I would recommend this Seminar to anyone who has a basic knowledge about Adwords and Analytics. For Analytics you need to know a bit more about the technical implementation though.
Dennis
Wicked Media NV
The seminar you lead was awesome. My only regret is that I did not fire the consultant I had about 3 months earlier! He was a good guy, but just did not get it. Your course saved me weeks of self study, and I am already seeing much better results than I have ever seen using a consultant.
St. Clair Newbern IV
I attended Brads 301 and 302 google adwords seminar in Toronto this past week and was a little skeptical at first if i would learn anything useful. Well I was quite impressed with his knowledge and actually did learn a lot about adwords and google analytics and how to get to the proper reports that show you how to fine tune your account. I highly recommend the workshop to SEM professional. Brad has a lot of tools and advice that you can don’t find on the standard web sites about how to use adwords. thanks!
John MacKenzie
President
EthicalHost.ca
The seminar was probably worth far more than 10 times the cost. I was astounded to see how much useful information Brad was able to deliver in one day. My only quasi-negative comment: It might have been too much good information. I’m a little overwhelmed just thinking about where to start with all the positive changes I can now make with our internet marketing.
Rick D. from Minneapolis
I attended Brad’s Google Adwords 301 and 302 seminars in San Diego and felt that I must let others know about how much I have gained from it. Let’s put it this way: for 7 hours each day of the seminar, you are so indulged in the important information that you don’t want to even goto the bathroom. The seminar will pay for itself 10 fold within the first few months. Brad will teach you so many money saving and money making tips. Thanks Brad.
Payam
Very informative for me – I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords ‘tour’ explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.
Anonymous
Thank you, Brad, for a terrific presentation. Right on target, insightful, and full of strategy.
Debbie Formica
Martindale’s Natural Market
I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.
Bill S.
I attended your AdWords seminar a few days ago in Chicago. I just wanted to thank you for the excellence in the material you have provided to me. I really appreciate your passion for internet marketing as I have similar passions. I have loved designing and developing websites since I discovered them when I was 12… The tools that you gave me will now allow me to cause the websites that I work on for clients truly be successful and not just sit on the web doing nothing. I am also inspired by your story and career. Thank You so much!
Brian Groce
Clear Notions Studio
I think you are going to save me thousands and hopefully one day 100’s of thousands once my campaigns get bigger.
James Bird
marshalfirth.com
I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions. Maybe that’s something you guys could offer soon?
Thanks very much.
Charlie Perez.
Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.
Anonymous
Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explainations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients. All the best!
Tony Mandarich
Mandarich.com
I attended your Google Adwords Seminar for Success sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn?t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.
Stu Roberts
Director of Information Technology Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology
The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.
Jeff Cunningham
Cunninghamn Gas Products
CunninghamLiving.com
Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon
Very informative for me. I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords tour explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.
Matt Nelson
I recently attended the 2-day Google Seminar for Success in Houston and I must say, it was extraordinarily helpful! Brad was super thorough with the material and presented it in a way that kept our interest and provoked thought and constructive questions the entire time… and this is no easy task for an intensive, information-jammed course like this one. I was very excited to put this new knowledge to work and I fully expect that my business will see measurable progress as a result of Brad’s seminar. THANKS AGAIN!
Danny Shaftel
Shaftel Diamond Co.
I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments. Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com
| Read Brad's Newest Book: Advanced Google AdWords | |
|
Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns. |
| Certified Knowledge: Online AdWords Training, Tools, and Community | |
|
Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory. We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org. |
No related posts.
News Videos for the week of 4/5/10
AdWords Mobile Interface: Google has rolled out a mobile UI for helping you manage accounts on your phone. The mobile UI works well in an iPhone, but many phones are not well supported (mine isn’t supported at all even though it’s a full screen touchscreen phone). You probably don’t want to do a lot of work in your account via a mobile device. However, if you are looking to do some quick edits, pausing/resuming, or check the status of ad groups and campaigns this is a useful interface.
Shelly has created a nice video that looks at the bidding options in AdWords. If you want to move beyond setting max CPC bids, she takes a quick look at the other options.
I’ve also made two videos showcasing what you’ll find inside the new Advanced Google AdWords Book. One is a long, almost 10 minute video, and one is a quick 30 second spot:
And Here’s the very short video:
If you have a suggestion for a new channel we should follow, or wish to see all our subscriptions, you can see our YouTube page.
The rest of the new videos:
New Videos from AtGoogleTalks
- Leading@Google: Daniel Pink
- Authors@Google: Anita Diamant
- Authors@Google: Joseph Stiglitz
- Authors@Google: Marlee Matlin
New Videos from GoogleWebmasterHelp
- Which games do you play?
- Are the webspam reports read by anyone?
- How does URL structure affect PageRank?
- Do pop-unders affect ranking?
New Videos from SESConferenceExpo
- Selling SEO to CEOs and traditional marketers at SES NY 2010
- Social media 101 with Liana Li Evans, Serengeti Communications, at SES New York 2010
- Business.com and PM Digital car giveaway at SES New York 2010
- SES New York 2010 attendee testimonials
- The Telegraph integrates SEO boosting online readership at SES London 2010
New Videos from Google
New Videos from SearchStories
New Videos from ShelleyEllis
New Videos from YahooAdBuzz
New Videos from GoogleTechTalks
- Internet Systems Consortium’s SIE & Google Protobufs
- New Developments in Link Emulation and packet Scheduling in FreeBSD, Linux, and Windows
New Videos from GoogleStudents
New Videos from GoogleChannelUK
New Videos from googleanalytics
New Videos from GoogleApps
- Tour d’horizon de Google Apps pour entreprise
- Google Apps para empresas – Visión General de Mensajería
- Google Apps para empresas – Visión General de Colaboración
New Videos from Googleorg
- Google-Climate Group event: Power in Numbers (Part 4/4 – Final panel)
- Google-Climate Group event: Power in Numbers (Part 3/4 – Carol Browner keynote)
- Google-Climate Group event: Power in Numbers (Part 2/4 – Charlene Begley, GE & Dan Reicher, Google)
- Google-Climate Group event: Power in Numbers (Part 1/4 – Intro/Panel)
New Videos from GoogleBusiness
- AdWords for mobile
- Keyword Tool and the Search-Based Keyword Tool
- AdWords Reporting: Running a Report
- Targeting and Placement Tools
- Ad Creation Tools: Display Ad Builder
- Making It Easy for Customers to Find You
| Read Brad's Newest Book: Advanced Google AdWords | |
|
Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns. |
| Certified Knowledge: Online AdWords Training, Tools, and Community | |
|
Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory. We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org. |
Related posts:
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Advanced Google AdWords Book – Now Shipping
Advanced Google AdWords is the most advanced book on AdWords techniques, tips, and optimization tricks on the market.
I’ve spent the past year putting my decade of PPC knowledge into a single book, and I must say, I’m quite proud of the results. It has been a difficult, but very fun process.
The book covers a large range of topics. Here is a list of the chapters:
- Chapter 1: Understanding Search Theory
- Chapter 2: Keyword Research
- Chapter 3: Keyword Tools: Chapter 4: Writing Compelling Ads
- Chapter 5: Landing Pages that Convert Searchers into Buyers
- Chapter 6: Advanced Optimization Techniques
- Chapter 7: Demystifying Quality Score
- Chapter 8: Beyond Text: Image, Video, and Mobile Ads
- Chapter 9: Understanding the Content Network:
- Chapter 10: Advanced Content Network Techniques
- Chapter 11: Advanced Geographic Targeting
- Chapter 12: Save Time & and Scale Accounts with the AdWords Editor
- Chapter 13: Profitable Bid Strategies
- Chapter 14: Successful Account Organization Strategies
- Chapter 15: Testing Techniques That Will Increase Profits
- Chapter 16: AdWords Reports: How to Extract Actionable Information
- Chapter 17: Step- by- Step: Create & and Monitor Your AdWords Account
You can read full summaries of the chapter contents on the AdvancecdAdWordsBook.com website.
The book also contains $175 worth of discounts:
- $25 AdWords coupons (for new accounts only)
- $50 Two Day AdWords Seminar coupon (when hosted by Brad Geddes)
- Up to $100 off Certified Knowledge (our newest project)
However, you don’t have to take my word for it. Here’s a list of testimonials from industry veterans:
Most books about search advertising show you how to do it. In Advanced Google AdWords, paid search expert Brad Geddes takes it to the next level, showing you not only how to get the most from your search advertising campaigns, but more importantly why you should use specific features and techniques, who you should be targeting with your creative, and when to use the scores of advanced tactics he describes for maximum impact and profitability. I’d advise buying more than one copy of this book because you’ll wear one out from constant use.
—Chris Sherman, Executive Editor, Search Engine Land
The thing that differentiates this book from other AdWords guides is that it takes you inside the mind of a successful paid search advertiser and walks you through each and every step of the auction and advertising process. The two consistent strengths of the book are its ability to ground the reader in the core goals of their advertising program (generating leads and sales through effective targeting and messaging) and its relentless attention to detail. That perspective and thoroughness mean that the book is accessible to less sophisticated advertisers, and ensure that there are a series of valuable nuggets for intermediate and even expert AdWords users.
—Tom Demers, Director of Marketing with WordStream
Brad is the go-to guru for AdWords. Advanced Google AdWords is actionable, readable and has tons of handy tips that any online advertiser can try immediately. Even if you think you know everything about Quality Score or the Google content network, you’ll find things you haven’t thought about that can boost your sales right away.
—Ron Drabkin, VP Business Development, JustAnswer.com
Brad has made a lot of people a lot of money in some of the most competitive markets of PPC marketing. Now he’s put all his knowledge into one book. Buy and read this book before your competitors do!
—Adrian Bye, Founder, MeetInnovators.com
Ironically, it’s hard to find complete, accurate, and intelligent information about how to build and manage paid search campaigns. Brad Geddes is one of the few people in the PPC world that I trust to deeply know the facts, communicate them clearly, and add value with insights that save time and/or money. This book is perfect for anyone who wants to really learn paid search and discover the best ways to improve their results.
—Craig Danuloff, President, ClickEquations
Brad’s book is the most comprehensive compilation of Google AdWords tools and how-to advice I’ve seen in some time. He gives a thorough explanation of the theory and history of search, and provides detailed, specific instructions on execution of strategies & tactics covering every possible facet of Google AdWords. Every online marketer, from novice to expert, will find this an invaluable resource in getting the most out of their AdWords campaigns.
—Melissa Mackey, Online Marketing Manager, Fluency Media; Search Engine Watch Expert Author, Search Advertising
Brad Geddes knows marketing, and he understands the inscrutable mind of Google—a killer combination when it comes to explaining AdWords. His book is a powerful combination of deep insight and simple prescriptions that will help anyone, from AdWords novice to seasoned pro, get more clicks and make more sales. I’ve never seen a clearer discussion of the buying funnel as it relates to choosing keywords and writing ads. And you ignore the chapter on Quality Score at your own risk. This book raised my game—and I’m sure it’ll do the same with yours.
—Howie Jacobson, Ph.D., author, Google AdWords For Dummies
There are many paid search experts out there, but Brad is unique in that he is not just an expert, but is able to effectively communicate his knowledge to those who are new to the field. It is rare to find someone in the industry that has such a deep understanding of a topic that can teach both the basics and the robust features of paid search.
—Barry Schwartz, CEO of RustyBrick, Editor at Search Engine Land & Search Engine Roundtable
Brad Geddes is one of the few AdWords experts I always pay attention to. He’s one of the best in the field. This book is incredible comprehensive, illustrative, and readable. Both beginners and experienced pay-per-click marketers will find invaluable insights here. Brad fills in a lot of gaps that the AdWords Help screens don’t cover. Otherwise, you’d have to get the info from an AdWords rep, and only the biggest spenders get the best attention from these reps. Heeding this book’s advice from the start will save you a lot of money and get you much better results. Highly recommended.
—Brian Carter, Director of PPC, SEO, Social Media at Fuel Interactive
If Google set out to make AdWords simple—they failed. Brad steps into the breach and makes things clear, understandable and profitable for us mere mortals with a marketing background.
—Andy Atkins-Krüger, CEO WebCertain
Successful PPC campaign organization and management is more complex than one would originally think. Thankfully, the author has provided us with a highly practical, easy-to-understand guide to launching and managing PPC campaigns that will simplify the process and increase the likelihood of great results. Brad really opens your eyes to not only how, but to why things should be done. For instance, in the chapter on ad writing you are given proven best practices, but also taught how to get into the minds of the search prospects and meet them where they are at in the sales funnel. Awesome! Whether you’re a beginner or have been running PPC campaigns for a while now, you can be sure your head will be exploding with new ways to make your campaigns more effective and profitable.
—Stoney G deGeyter, CEO, Pole Position Marketing
Brad gets it! He has a wealth of hands-on experience and shares it freely. If you want to drive and convert Google AdWords traffic, you need to read this book—now!
—Tim Ash, CEO, SiteTuners.com; author of Landing Page Optimization; chairperson, ConversionConference.com
I’m not going to lie. I’m jealous. This is the AdWords book I wish I had written. I’ve been following and learning from Brad Geddes for years and without a doubt, this is the single most useful, detailed and comprehensive book on AdWords available. Who is this book for? Absolutely everyone who uses Google AdWords. No only will beginners get a lot from this book, but seasoned professionals with years of experience will pick up a lot more than a few nuggets. This is it. This is the AdWords book that others will try to match. This is the only book about AdWords you will ever need. Brad has brought something truly useful to the advertising community.
—Dale Davis, Managing Director, RedFly Limited
This book translates years of successful experience into language anyone can learn from to improve their skill level and understand paid search at a higher level. For years Brad has been my go-to source for the hardest of AdWords questions no one else could answer. Understanding the evolution of paid search is key to taking advantage of the nuances and complexities of current search algorithms. Brad does the impossible by teaching you high-level skills that will equate to actionable strategies you can apply immediately. He describes the lifecycle of paid search, and most importantly how to create a strategy from this understanding that applies to you. Brad has stayed fresh and documented his decade of experience and teaches people with a patience level acquired from years of teaching in person that results in an attention to detail that will be hard to find in any other book on the subject. The money you will save on understanding quality score alone makes buying this book a no-brainer.
—Todd Malicoat, SEO Faculty at Market Motive
This is a book you’ll keep on your desk, not your bookshelf. Brad Geddes explains advanced optimization in plain, simple language. You read it and it makes sense, so you trust it. You read it and you understand it, and so you can put it to work on your own campaigns. He makes it seem easy, and that’s the brilliance of this book. Even as Google continues to expand and evolve, the techniques shown in the book will still be perfectly valid—they are built on a very sold technical foundation. I highly recommend it to any serious PPC campaign manager. Well done, Brad!
—Matt Van Wagner, President, Find Me Faster
Brad Geddes is the clearest voice on advanced AdWords teachings, tactics and strategies. I’m constantly referring to Brad’s articles and sharing them with others to help our clients make tens of thousands of dollars in their PPC campaigns—so be sure to grab a copy of Brad’s new book. One of the best things I like about Brad’s knowledge is that he is constantly sharpening his blade by teaching (Google’s Seminar for Success, AdWords advanced courses) and doing (running his own campaigns) so his writing reflects his deep knowledge of the intricacies and details which, when followed, lead to improved campaign results. There are a handful of books on the market which give you a broad understanding of the psychology behind how to advertise on Google; in Advanced Google AdWords Brad gives you that plus a practical, step by step plan to leverage what you’ve learned by including the technical details you need to turn your knowledge into action.
—Timothy Seward, Founder, ROI Revolution, Inc.
Brad has been the authority on Google AdWords for years, and this book is the best training tool I have seen since Google’s own training on their program. Brad goes a step further by explaining everything from where PPC advertising got started to advanced optimization techniques. If there is one part that I focused in on the most, it was keyword and ad group organization. As Brad says, it is the most time consuming but most rewarding tactic you can use in PPC marketing. If you want to learn AdWords, this is a fantastic book to read to get the whole picture.
—Kate Morris, Search Engine Marketing Consultant, KateMorris.com
Very few people have the grasp and understanding of Google’s content network or the ability to use words and illustrations to make it look so easy. From best practices to organizing your campaigns to the importance of placement performance reports, you’ll find it step by step in Advanced Google AdWords.
—Shelley Ellis, CEO, Shelley Ellis Consulting
Brad Geddes is the quintessential AdWords authority. His love of sharing information and his deep knowledge of pay-per-click systems makes this book a compelling read. This book hits the mark by blending practical with creative strategies to help me organize, quantify, and present ads for the most effective return on investment.
—Brett Tabke, CEO, Webmaster World
For years, I’ve been recommending Brad Geddes to people who ask me for AdWords resources. I’m thrilled to now have Brad’s book Advanced Google AdWords to recommend as well. This book clearly walks through every step of the paid search process in accessible, relatable language. Just as importantly, Brad keeps the focus on the audience. He understands that it’s not enough to know how to create and buy ads and ensure they are visible in Google search results. The real goal is to connect your business to the right searchers, engage them, and turn them into paying customers. That’s what this book will help you do.
—Vanessa Fox, author, Marketing In The Age Of Google
Many AdWords advertisers realize that the search and content network need different approaches. The problem is that most don’t know how to handle the difference so they just ignore the content network. Big mistake. The content network has the potential to deliver more visitors with lower CPC’s. Brad does a great job in breaking down, with a flowchart no less, how the approach to the content network differs and how to implement a winning content network strategy. Brad even goes a step further by showing you how to put a laser focus on certain content network sites to get the most out of what is available. If you want to boost your content performance you need t listen to what Brad has to say and follow in his steps.
—Rob Lenderman, Founder, Boost CTR
Brad Geddes takes the reader by the hand, starting with the basics of search engine marketing, then steadily introduces more advanced concepts and more powerful tools. I really appreciated his consistent focus on maximizing conversion rates. All the traffic in the world won’t help us unless it generates leads and sales. As a primer, a field guide, and a reference, this book will be a constant companion for online marketers at all levels of experience.
—Brian Massey, The Conversion Scientist
This book is a must read for anyone working with AdWords! Whether you only have a basic understanding of AdWords or if you are AdWords certified this book will give you insight from someone that continues to see success within the industry. This book will take your understanding of AdWords to the next level. In this book Brad’s advanced knowledge in optimizing accounts for top performance is displayed. There are plenty of golden nuggets in this book that will surely help you in optimize your accounts for top performance!
—Troy Stockinger, senior account manager, Findability Group
For years I have been seeking out the one book that I can turn to when I need both a basics refresher and when I tackle more advanced AdWords tactics. Brad Geddes has finally provided me with such a resource. In Advanced Google AdWords, Geddes demonstrates his years of expert experience in paid search marketing as he demystifies the many components involved with AdWords and shares valuable secrets of those successfully dominating the AdWords platform. I can officially say my search is over—if you are looking for the one book that will help you drive qualified traffic to your site and increase ROI, you just found it!
—Joanna Lord, Director of Customer Acquisition & Engagement, SEOmoz
What separates this book on Advanced Google AdWords from the others on the bookshelf is the brilliance of the author and the wealth of experience he has in the search industry. Brad Geddes is well known amongst other leaders in search and is often sought for his expert opinion on AdWords campaigns and optimizing campaign performance by decreasing spend while increasing overall ROI. He has consulted online advertising agencies on setting up keyword taxonomies, written articles for major search news websites and has collaborated with Fortune 500 companies on the implementation and performance of their PPC initiatives. Frankly stated, Brad is frequently sought for his insights on all areas of search because he knows what works and more importantly, he knows how to explain paid search strategies to any audience regardless of level of experience. I am thrilled that Brad has written this book as I, as well as you, will use this tool frequently.
—Michael Martin, Director of Search Platform, AT&T Interactive
Brad has been the #1 resource on AdWords for many years and getting some of his insights has been priceless to many in the past. Now that he finally released his book I have to admit that this is probably the best book on the market for advanced AdWords topics. If you’re serious about using paid search, this book is a must buy. Not only does Brad share tips that were never published before, but also gives help on how to use your time as efficient as possible.
—Thomas Bindl, Founder/CEO Refined Labs
The word "expert" gets thrown out there a lot in the digital marketing industry, but Brad Geddes is FOR SURE one of our top experts in search engine marketing. I’ve had the pleasure to learn from Brad through the years through his various writings and speaking engagements. Bottom line, do you want to know how to win at paid search? Do you want to become an advanced AdWords user and make your organization successful at using PPC? Then read this book. Brad has compiled into one resource what it would take you a decade to learn yourself.
—Joshua Dreller, Vice President, Media Technology and Analytics at Fuor Digital
Brad Geddes has a knack for translating complex concepts into easy-to-understand information. I’ve heard Brad speak many times over the years and always send my staff to his ‘Seminars for Success.’ I’m thrilled that he’s published a book, which my team can use as a manual on an ongoing basis. ‘Advanced Google AdWords’ is a superb overview of Google AdWords. It starts at a beginner level and goes step-by-step through the strategies and tactics for setting up and managing campaigns. The book also includes plenty of advanced content, even covering topics like Google’s content network, image and video ads, and understanding reporting data. Specific screen shots and examples are included, which help illustrate each point. ‘Advanced Google AdWords’ should be required reading for anyone, at any experience level, who’s advertising on AdWords.
Stacy Williams, President, Prominent Placement, Inc.
You can buy your own copy at Amazon, or read much more information about Advanced Google AdWords on the AdWords Book Website.
| Read Brad's Newest Book: Advanced Google AdWords | |
|
Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns. |
| Certified Knowledge: Online AdWords Training, Tools, and Community | |
|
Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory. We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org. |
Related posts:
- Introducing Google AdWords Certified Partners. Google Advertising Professional Program is being shut down. Google has been doing some serious thinking about the GAP...
Strike Keyword Gold By Writing A Simple Story
My latest Search Engine Land article is now published title: Strike Keyword Gold By Writing A Simple Story.
Most keyword research is done upon existing words by using keyword tools. However, there are other ways to discover completely new keywords that involves creating use case scenarios for your products and services.
By either writing these cases or using your product teams use cases, you can find entirely new themes of keywords.
This technique will also let you discover the various types of keywords that exist:
- Explicit keywords: Directly describe a product
- Problems keywords: Describes the conditions a product solves
- Symptoms keywords: Describes a problem
- Product names and part numbers: An actual product name and/or part numbers
I hope you enjoy Strike Keyword Gold By Writing A Simple Story.
| Read Brad's Newest Book: Advanced Google AdWords | |
|
Advanced Google AdWords will provide deep insight into AdWords functionality and advanced features, explaining how they work and providing tips, tactics, and hands-on tutorials that readers can immediately use on their own PPC campaigns. |
| Certified Knowledge: Online AdWords Training, Tools, and Community | |
|
Certified Knowledge is an online tools, training, and community site brought to you by Brad Geddes & bg Theory. We are currently accepting beta applications. In interested, please see more at CertifiedKnowledge.org. |
Related posts:
- Out Of Keyword Ideas? These 7 Tools Will Help My latest search engine land column is out titled Out...
- Keyword Research & Refinement in 3 Easy Steps I recently wrote an article for RSS Ray promoting the...
Google AdWords Seminar for Success is Heading to Phoenix
The AdWords Seminar for Success series is heading to Phoenix.
When: March 14th & 15th
Where: Embassy Suites Tempe – Phoenix
4400 South Rural Road
Tempe, AZ 85282
The AdWords Seminar Curriculum has been completely revamped based upon feedback from previous attendees. We’re now offering a two day seminar. Each day is optional; however, we’re offering a discount to those attending both days.
Feel free to contact us if you have any questions.
Before you read the new curriculum, don’t forget the fun goodies you also get for attending:
- $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
- 2 USB Thumb Drives with Presentation Materials (1 for each day)
- Other Google Goodies
See What Other Attendees Have Said:
| AdWords Seminar 301: Advanced Account Optimization | |
| Morning Session | Afternoon Session |
| Psychology of Search
Best Practices for PPC Success
Advanced Optimization Techniques
Open Q&A |
Quality Score Demystified
Beyond Text – Multimedia Ads
Content Network Deep Dive
Advanced Geographic Targeting
AdWords Editor: Quick and Easy Account Changes
Google Analytics Implementation Open Q&A |
| **Bonus Presentation: Marketing in a Down Economy | |
Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.
Steve Hodgdon
I flew from Japan just for this seminar, and it was worth every penny. I know there are many people who teach AdWords, but no one is as specific as he is, and he doesn’t mind sharing the information with you. When it comes to AdWords, he is the one to listen.
Taka
President
lpo-consulting.com/
Curriculum Day 2
| AdWords Seminar 302: Advanced Conversion Optimization | |
| Morning Session | Afternoon Session |
Setting Profitable Business Goals Putting Your Ad Dollars to Work
Learn How to Track Conversions
Exploring ROI and Profit
Effective Bidding Strategies
My Client Center Successful Account Organization
|
Find Effective Messages through Split Testing
Be More Productive Using AdWords Reports
Google Analytics Reporting
Click Quality and Reporting Even More Tools for Effective Research
Resources Open Q&A |
| **Bonus Presentation: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time | |
First, I flew down to your conference in Houston not really having any expectations on what I was going to learn in a one day seminar over something that has “paralysis by analysis” written all over it like Adwords. However, I feel afterwards, it was one of the most positive and understandable conferences that I have ever attended.
You did a great job in explaining and relating the information into a plan that even an ‘amateur’ like myself can understand. I have taken a lot of the information and began to implement the ideas into actual measurable results.
I just wanted to send you a note in appreciation for your time and thank you for all the information that you provided. I hopefully will get to goto another seminar in the future.
Neal Freeman Catalog/Assistant eCommerce Manager Dallas Cowboys Merchandising
I flew from Japan just for this seminar, and it was worth every penny. I know there are many people who teach AdWords, but no one is as specific as he is, and he doesn’t mind sharing the information with you. When it comes to AdWords, he is the one to listen.
Taka
Great seminar. A lot of interesting information. You can tell that Brad knows exactly what he is talking about. Thank you so much.
Valeri Volkov
United City Group Clearwater, FL
Brad I wanted to write and thank you again. My staff and I came away with a lot of very useful information. Having been a long time user, I thought I understood AdWords, Analytics and landing pages well. I wasn’t even close to the level of what I know now. I should have done this long ago. If the ideas running through my head were gears in a machine there would be smoke coming from them. Truly eye opening.
Jay Papineau
IT Manager
Northwest Clinical Research Center
I learned an amazing amount from in the Seminars for Success Advanced Adwords course in two short days early this week. Brad taught us a huge number of you-gotta-know-this Adwords lessons that are turning into money in the bank for us already 3 days later. I think this seminar was probably the best money I have ever invested in a seminar.
Walt Monk
Owner
WebWelcomer.com
You did a great job in the seminars this week. You totally are an expert on the subject and that was great to see. Well worth the money for the seminar and the education I got. I have been working on adwords for about 4 years now mostly part time, took the basic classes two years ago in Dallas and so it was great to move to the next level of knowledge. I feel empowered! Please email me when your new book comes out.
Kenneth H. Butler
Butler Information Technologies, Inc.
Within a few hours my goals for this 2 day Seminar in Toronto had already been achieved, I thought it was a very interesting and helpful Seminar. Brad, I admire your enthusiasm and wide range of knowledge. Keep up the good work! I would recommend this Seminar to anyone who has a basic knowledge about Adwords and Analytics. For Analytics you need to know a bit more about the technical implementation though.
Dennis
Wicked Media NV
I attended Brads 301 and 302 google adwords seminar in Toronto this past week and was a little skeptical at first if i would learn anything useful. Well I was quite impressed with his knowledge and actually did learn a lot about adwords and google analytics and how to get to the proper reports that show you how to fine tune your account. I highly recommend the workshop to SEM professional. Brad has a lot of tools and advice that you can don’t find on the standard web sites about how to use adwords. thanks!
John MacKenzie
President
EthicalHost.ca
The seminar was probably worth far more than 10 times the cost. I was astounded to see how much useful information Brad was able to deliver in one day. My only quasi-negative comment: It might have been too much good information. I’m a little overwhelmed just thinking about where to start with all the positive changes I can now make with our internet marketing.
Rick D. from Minneapolis
Very informative for me – I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords ‘tour’ explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.
Anonymous
I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.
Anonymous
Thank you, Brad, for a terrific presentation. Right on target, insightful, and full of strategy.
Debbie Formica
Martindale’s Natural Market
I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.
Bill S.
I attended your AdWords seminar a few days ago in Chicago. I just wanted to thank you for the excellence in the material you have provided to me. I really appreciate your passion for internet marketing as I have similar passions. I have loved designing and developing websites since I discovered them when I was 12… The tools that you gave me will now allow me to cause the websites that I work on for clients truly be successful and not just sit on the web doing nothing. I am also inspired by your story and career. Thank You so much!
Brian Groce
Clear Notions Studio
I think you are going to save me thousands and hopefully one day 100’s of thousands once my campaigns get bigger.
James Bird
marshalfirth.com
I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions. Maybe that’s something you guys could offer soon?
Charlie Perez.
Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.
Anonymous
Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explainations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients. All the best!
Tony Mandarich
Mandarich.com
I attended your “Google Adwords Seminar for Success” sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn’t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.
Stu Roberts
Director of Information Technology Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology
The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.
Jeff Cunningham
Cunninghamn Gas Products
CunninghamLiving.com
Very informative for me – I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords ‘tour’ explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.
Matt Nelson
I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments. Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.
Chris Lude
Denver-PPC.com
| Learn Advanced AdWords Techniques at Google's Supported Seminar Series | |
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Google AdWords Seminar for Success is Heading to Phoenix
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