Broad Match + Negative Keywords = A Profitable Long Tail
My newest Search Engine Land column is now out titled: Broad Match + Negative Keywords = A Profitable Long Tail.
Start with these 4 ideas:
- The ‘long tail’ of keywords is useful to add to PPC campaigns
- 20% of all searches on Google have not been seen in the past 90 days (you just can’t have every negative keyword)
- Broad match is often undervalued and often its suggested to not use it
- Negative keywords are incredible for shaping when your ads are triggered
When trying to reach the long tail of keywords – since you just cannot simply have every keyword in your account, a combination of broad match long tail keywords combined with negative keyword to filter out unwanted traffic can be a potent combination.
This week’s column looks at these points in depths and how to use negatives across the 3 major engines.
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Broad Match + Negative Keywords = A Profitable Long Tail
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