Do you want a Master Certification in PPC?
Market Motive offers master certifications in a variety of disciplines from analytics to conversion optimization to PPC.
Earlier this year, I took over the PPC Faculty chair at Market Motive and have had a great time working directly with students in both teaching them Google AdWords marketing; and working with them to improve some of their current accounts.
The new semester will start on January 16th; and runs for three months.
When you take the class, you will get:
- Access to many PPC lessons
- Access to lessons from other disciplines
- Regular homework assignments
- Weekly quizzes
- A graded final exam
- Weekly office hours with Brad Geddes (me)
What’s the Difference between Certified Knowledge and Market Motive?
This might sound odd that I founded a site that is based upon PPC tools and training, and also train at what could be considered a competitor site. However, the value propositions are so different – I thought I’d spell them out for everyone so they can see the difference.
Training
Certified Knowledge has more than 150 lessons from the basics to the advanced on PPC. Our lessons are completely self-guided; so you need self-discipline to get through them all.
Market Motive Master Certification is three month course that has regular check-ins, homework assignments, and due dates. So, if you are not good at self-discipline – Market Motive’s deadlines will help set a three month pace to get through hall of the information.
Community
Both Market Motive and Certified Knowledge offer a way to communicate with other members and ask questions. Market Motive’s ‘ask the experts’ forum will let you gain valuable knowledge from a large variety of sources.
Certified Knowledge has a private members group where I often post findings of tests I’m running, announcements of new features, etc; as well as private Q&A between members.
Cross Disciplines
Certified Knowledge is currently geared just towards PPC (although, we will be launching some new sections in the upcoming months). Market Motive is comprised of the ‘dream team’. The faculty includes Todd ‘Stuntdubl’ Malicoat, Bryan Eisenberg, Avinash Kaushik, among many others and includes information from several disciplines.
Tools
Certified Knowledge contains several time saving tools. Market Motive does not have any tools.
Weekly Office Hours & Monthly Workshops
This is one of the real benefits of Market Motive. We do weekly one hour calls via GoToMeeting to talk about the lessons and any other questions the students have. Considering our rates start at $400/hour; this is an excellent deal. We also do a monthly Market Motive workshop on a variety of topics.
Advantages to Being Members of Both Sites
I recently ran into some Market Motive students a few weeks ago that work for a large agency. They use Certified Knowledge mostly for the tools and Market Motive mostly for cross discipline training. In fact, they told me that they would pay much more each month for Certified Knowledge just to use our Ad Copy Creation Tool as it saves them 15-20 hours for every new account they build.
Others use Certified Knowledge for the PPC tools and the members forum and Market Motive for the other marketing disciplines.
Of course, there are many members that are just here and others that are just at Market Motive. It depends on your price points and what type of experience you are looking for as to which site (or sites) fit your needs the most.
Learn More
You can start a 7 day free Certified Knowledge trial to see our tools and training in action.
Learn more about the Market Motive PPC Certification Course.
If you have questions, feel free to contact us.
I hope to see you inside one or more of these fantastic sites.
Do you want a Master Certification in PPC? is a post from: Certified Knowledge
How derelict slobs get stuff done in 2012, with NO GUILT
If you eat a bowl of ice cream before bed tonight, no big deal.
If you eat a bowl of ice cream before bed EVERY night, your belly becomes a very big deal.
If on the day your baby girl is born, you start investing a dollar a day – with 10% interest – 65 years later she’ll have 1.8 million dollars. Small actions every day earn HUGE returns.
What does this have to do with 2012?
The GOOD news is, you do *not* have to banish your bad habits for 8 hours a day in order to be productive.
80/20 seize that 30 minutes is only 2% of your 24 hours, but determines 60% of your results. That’s a fact.
In 2012 you don’t have to have six pack abs, ruthless financial discipline and a 365 day fast from Social Media.
You just need to harness your 30 minutes.
If you do that, you have my full permission to squander six or eight hours doing stupid stuff. Without GUILT!
And you still accomplish a LOT.
So what do you do during that 30 minutes?
That’s the subject of 80/20 Productivity Express.
It starts Monday January 9 at 1pm ET.
My team will share the secrets they use to deliver the goods.
http://www.perrymarshall.com/productivity/
Perry
Setting goals when your business bores you
Yesterday I was talking to a Roundtable member, Bill, from Colorado. His goal at the beginning of 2011 was 30% growth. He finished the year yesterday at 30.1% growth. He’s in a market where everyone else has lost ground this year, so BRAVO!
He mentioned that he wanted 2012 to bring him some new adventures; a repeat of 2011 wouldn’t be all that inspiring for him. He asked what I thought his 2011 goal should be.
I thought of my current project, the 2012 Ultimate Guide to Google AdWords – editing the 2nd edition to make the 3rd edition.
When I began, I was bored with it. “Gotta go through this thing and fix the stuff that’s out of date. B-o-r-i-n-g.”
Then I realized: Who wants to buy a book like THAT?
Now to be honest, I could do the updates and it would be a perfectly decent, above-average book, and people would buy it, yada yada yada.
But if I just did that, none of the people who bought the earlier versions would ever get excited about the new one.
I also knew if I was bored with it, my boredom would inevitably seep into my writing. It would be stale. Which is an ideal recipe for becoming a “has-been.” People would start to say, “Yeah, Perry’s AdWords stuff used to be really great, then….”
I asked myself a question:
“What would get ME excited about this book?”
Gears began to turn. I realized I have a many new ideas. And some strong opinions. All edgy. For example:
-The Dark Side of Google (we’ve been Mr. Nice Guy in our books; I’ve only taken the gloves off in emails and seminars). This time readers are gonna get it from me straight. If Google doesn’t like it – too bad for them.
-Social Media. My opinions about Social run 180 degrees from the mainstream, with some important jags. I’m adding a chapter on harnessing Social Media and Fanalytix data to feed your AdWords intelligence. It’s 2 years ahead of the curve.
I’m gonna give the Social Media divas a spanking, then give my peeps tasty, meaty morsels they won’t get anywhere else. Plus brand new online bonuses.
-I’m reaching into my archive for a brilliant missive Phil Alexander wrote about Las Vegas and the gambling industry. He shows how the Google industry took exactly the same path. Not at all obvious, but incredibly incisive. Unusual. Edgy.
NOW I’m excited about this book.
Remember, it started with a question: “What would it take for me to get excited about this?”
I asked Bill: “What 2012 goal would YOU get excited about?”
He’ll decide soon, an execute.
That’s what I want YOU to think about today. As we head into New Years Eve, submit that question to your brain and make space for an answer.
What 2012 goal would get YOUR pulse pounding???
Happy New Year!
Perry Marshall
Kick your 2012 business in high gear, in just 48 hours.
4-Man Intensive January 20-21:
http://www.4manIntensive.com/
A salute to all who are WORKING today
The Friday before Christmas I posted on my Facebook page:
“Hit LIKE if you are NOT taking the day off, but instead you’re earning the dinero and getting stuff done while everybody else parties and drinks hot chocolate.”
That got more shout-outs than almost anything I’ve ever posted!
Today the phones are quiet and half the vendors are away and if you’re reading this today, you’re probably cleaning up loose ends, furiously preparing for 2012.
I’m working on the Google 3rd edition book (which will be a full step better than the previous); planning programs for early 2012 and building out my new Private Client Group.
The compound interest you earn in the rest of the year is considerable. It means while most people won’t get their act together until about January 20, you’ll hit the ground running on January 2.
And though entrepreneurs don’t get a lot of gratitude from the rest of the world, we members of Planet Perry understand the power of what you do.
Stay tuned because on January 9 I’m introducing “80/20 Productivity Express.” What is it? Bottom line, it’s about getting 30 minutes more real work done every single day in 2012 than you got done in 2011. Which also earns huge compound interest.
REMEMBER THIS:
*Everything* you do – everything – earns compound interest.
For most people, it’s a string of growing liabilities and messes that never get cleaned up.
For some, it’s the upward spiral of being more in control, having more choices, and being more satisfied with how you spend each day.
You alone decide.
Perry Marshall
Tea & Starbucks in the Forbidden City
I just came back from China, where a cup of green tea *normally* costs about 25 cents. That’s the price at a typical street vendor.
But at the world-famous Forbidden City in Beijing, crawling with gringo tourists, a cup of green tea costs $4.00.
Why does it cost 16X as much in the Forbidden City as it costs 3 blocks away?
Because some people are willing to pay four bucks. That’s why.
It doesn’t even have to be a lot of ‘em. Just some some. It’s what they want, where they want, and they have the dinero.
This is not only true in China. It’s just more obvious there.
If I had to reduce ALL the sweeping changes in online marketing since the 2008 crash to one single thing, it’s this:
*A ton of businesses that were “selling tea for 25 cents” are now DOA because “rent” at the “Forbidden City” went up.*
The ones who can still afford traffic are the ones who have a $1 tea department and another $4 tea department. That lowly 25 cent item is merely a loss leader. All the money is made on the upsell. And the affluent client.
If you cannot quickly and clearly articulate your own $4.00 tea strategy, your business is already in trouble. Better buy your burial plot before the price of that goes up too.
Sleep with one eye open. And build out your product offerings relentlessly.
Perry Marshall
Skip Roundtable and join my highest-level advisory circle:
http://www.perrymarshall.com/pcg/
