Bing Quality Score Best Practices

Hey, guess what PPC fans?

Now there’s TWO quality scores to contend with… oh joy oh joy!!!

Even better, there are NEW CHANGES to MSN’s quality score which are about to rock your world.

Never fear, Nicole Mennicke from Rocket Clicks to the rescue.

Below you’ll find a SHORT MP3 and MSN Quality Score Cheat Sheet .

(Don’t ever say I didn’t give you nothin’)

Dr. G

RocketClicks PPC Management |  Do It Yourself |  Coaching | Total Conversion Code | Choosing Profitable Markets

I Am Human Bug Meat

My 5 Most Important Warnings for Internet Marketers:

I got ALL these bites in LITERALLY under six minutes
(That’s gotta be a new world’s record… someone call Guinness!)

OK, so Wednesday morning I woke up with nice, clean arms.

True, I was whiter than the Pillsbury Doughboy and the Stay Puffed Marshmallow Man combined, but I didn’t have even a single bite.

Then Sharon called to say she had to work late, and so I got it into my head to hike the Caps Ridge Trail up Mt. Jefferson… a stunning 5,000 footer in the White Mountains.  (It stays light until 9 pm now up here… it’s like getting two days in one!)

I also thought “it’s so hot out, even though I never hike in short sleeves, today’s the day”  (In the 90s this week… a rarity for New Hampshire, where our state motto is “Live, Freeze, and Die”)

So off I went… two hours in the car, 4 litres of Fiji Water in my back pack (always gotta be Fiji!), my boots, poles, short sleeves, and big bottle of  sun block to keep me nice and white. (Because I don’t tan, I burn)

When I got there, Jefferson Notch Road was CLOSED. (The 7 mile dirt road which leads to the trail)

But there’s just something about the 4,000 footers in the Whites that calls to me…

So I decided to tackle Mt. Hale instead, because the trailhead is only 15 minutes away, and it’s another mountain I’d been wanting to knock off my list.

What I FORGOT was you absolutely do NOT want to hike near a shallow stream or still water in June unless you enjoy feeding the gnats and mosquitoes…

The trail head was more buggy than usual, but I blew it off thinking that I wouldn’t notice it once I got moving.

About half way up the trail I ran into a guy who said “it’s unbelievably buggy on top, not sure I’d continue if I were you”.

But I dismissed this warning too, thinking “he’s just an inexperienced hiker… kind of a wuss”.  (Yeah… like real men are supposed to wear bee hives as lampshades at parties, right?)

So I continued on up to the top.

At the summit I thought “this isn’t so bad”, so I took off my pack, took out my sardines and rice (a guy’s gotta eat), and prepared to enjoy a meal.

Well…

You know how people tend to say “there were a thousand bugs after me”… and you take it figuratively, meaning “there were a LOT of bugs”

I’m NOT talking figuratively.

I’m being LITERAL.

At least 1,000 bugs came swarming.

I’ve never seen anything like it…

It was like being in a horror movie (remember the scene in “Wilbur” with the rats?)

I couldn’t get my pack on quick enough…

And run for my life.

I’ll never forget it.

Well…

The bugs did NOT follow me off the summit.  I really don’t know why… maybe there was some electromagnetic force which kept them up there, maybe they were “defending their turf” and were just happy when I left, but for whatever reason I was free of them within 50 yards.

And the trip down was relatively uneventful, except for a nice 70 year old man who turned out to be a psychotherapist, horribly lost in the woods.  (I took him back down with me and gave him a ride to HIS trailhead… we head-shrinkers have got to stick together!)

So why did I tell you this story?

Because when you want something bad enough–a business goal for instance–sometimes you’ll ignore repeated, obvious, strong warnings in pursuit of it.

Granted, persistence is a necessary character trait for entrepreneurial success, and if it weren’t for hard-headed, stubborn business people innovation would never occur.

But on the other hand, there ARE paths that don’t need to be retread, problems that don’t need to be repeated.

Here are a five I’ve seen literally hundreds of times in the course of dealing with coaching students, customers, and peers:

1. GET THE MATH RIGHT!:  If there’s one mistake which kills marketing projects way over and above all others it’s this one.   In fact, I’m going to coin a new quote right here and now “the stronger the dream, the weaker your math ability”. I’ve seen hundreds of coaching students, Glenn Club members, clients, friends, and peers plunge straight on to their “deaths” all the while completely convinced their dream MUST catch on.  Really… ask yourself how much (specifically) you’re planning to make when the business model is mature, estimate your cost per visitor, cost per lead, cost per sale, refund rate, customer service costs, chargebacks, lifetime customer value, available traffic, etc. and put it all in a big spreadsheet.  Do it NOW while you’re thinking about it, before your dreaming brain takes over and tells you “I think it’s gonna be OK because you’re such a great marketer”, or because the product idea is so cool, or because nobody else is doing it.  If you don’t have math on your side, you don’t have ANYTHING.
2. DON’T ASSUME YOU CAN TRANSFER A JOINT VENTURE MARKETING SUCCESS INTO PAID ADVERTISING CHANNELS:   Joint Ventures carry two very, very powerful advantages which disappear when you move to paid traffic (1) the endorsement of someone with a relationship with their list and (2) the relative absence of competition at the moment of contact (in contrast to PPC, for example, when there are 20 other vendors on the page competing for your prospect’s attention).   Most successful JV projects I’ve seen were limited to JV traffic (and possibly SEO).   On the other hand, you CAN and usually should pursue joint ventures in the opposite direction… if something is profitable in paid media, there’s probably a lot of money on the table to be picked up by working with your competitors.
3. DO RESOURCE PLANNING BEFORE YOU LAUNCH:   You’ve probably heard me say this before… In internet marketing, “the name of the game is staying in the game until you win the game”.  Most people crap out of the game not so much because they can’t manage Google, or don’t know how to advertise, or have a bad product, or aren’t making any sales… most people crap out of the game too soon because they run out of resources.  What resources?  (a) Money; (b) Time; (c) Passion for the Project; (d) Moral Support.   (In the How To Choose Profitable Markets system Terry and I spent quite some time making the point that your very market choice should be determined by your resources, and provide a spreadsheet/blueprint to help)
4. DO YOUR FRICKING RESEARCH:  Most of you know I used to get paid between $100,000 and $500,000 to do marketing research for large companies.  What you don’t know is that the way the internet has evolved, there are now literally dozens of ways to get the same information for free.   Someone could make a business out of just compiling consumer language from the buyer reviews on Amazon.com alone… it’s absolutely amazing!  There’s absolutely no reason to play blind archery anymore.
5. SELL RESULTS, NOT PROCEDURES:   (Thanks to Perry Marshall for this one).  For example, my wife’s been developing a web-video infomercial service for entrepreneurs.  She really is among the best in the world at her craft… but the problem is, people don’t want infomercials, they want CUSTOMERS.   So I’m helping her develop a model where the client simply covers her costs of production (usually just a few thousand dollars), and then they pay for phone calls and sales instead.

Now, no one’s invulnerable to the allure of the mountain top.

We all trudge ahead on our journeys despite the warnings and clear signs on the road.

Dreams are the stuff of life.. they make us human…

And nobody’s more prone to them than I, as evidenced by my lovely bug-meat story.

But above are the 5 most important warnings I want engraved on my tombstone for all the entrepreneurs that ever come visit me OK?

Onwards and Upwards,

Dr. Bugmeat

Coaching |  Do it Yourself | Choosing Profitable Markets |  Audio-Video Infomercials |  Total Conversion Code

The Advanced AdWords Seminars for Success Are Coming to Denver

The Advanced AdWords Seminar for success tour will be stopping in Denver on July 14 & 15, 2011.

Our events have been selling out recently, so if you want to attend you should register early.

Learn more about the AdWords Seminars.

Register for the Denver AdWords Seminar.

The AdWords Seminars have been a huge success over the past few years. But instead of me prattling on about how good they are, you can see what other’s have had to say:

 

Can’t Make it to Denver?

Here is the advanced seminar schedule for the next few months:

• Los Angeles – June 6 & 7
• Denver – July 14 & 15
• New York City Area – July 27 & 28
• Chicago – August 4 & 5
• Dallas – August 24 & 25

You can see the curriculum and learn more about the seminars on our AdWords Seminar Event page.

 

Read Attendee Testimonials

First, I flew down to your conference in Houston not really having any expectations on what I was going to learn in a one day seminar over something that has paralysis by analysis written all over it like Adwords. However, I feel afterwards, it was one of the most positive and understandable conferences that I have ever attended.

You did a great job in explaining and relating the information into a plan that even an amateur like myself can understand. I have taken a lot of the information and began to implement the ideas into actual measurable results.

I just wanted to send you a note in appreciation for your time and thank you for all the information that you provided. I hopefully will get to goto another seminar in the future.

Neal Freeman, Catalog/Assistant eCommerce Manager, Dallas Cowboys Merchandising

I flew from Japan just for this seminar, and it was worth every penny. I know there are many people who teach AdWords, but no one is as specific as he is, and he doesn’t mind sharing the information with you. When it comes to AdWords, he is the one to listen.

Taka, President, lpo-consulting.com/

Great seminar. A lot of interesting information. You can tell that Brad knows exactly what he is talking about. Thank you so much.

Valeri Volkov, United City Group Clearwater, FL

Brad I wanted to write and thank you again. My staff and I came away with a lot of very useful information. Having been a long time user, I thought I understood AdWords, Analytics and landing pages well. I wasn’t even close to the level of what I know now. I should have done this long ago. If the ideas running through my head were gears in a machine there would be smoke coming from them. Truly eye opening.

Jay Papineau, IT Manager, Northwest Clinical Research Center

I learned an amazing amount from in the Seminars for Success Advanced Adwords course in two short days early this week. Brad taught us a huge number of you-gotta-know-this Adwords lessons that are turning into money in the bank for us already 3 days later. I think this seminar was probably the best money I have ever invested in a seminar.

Walt Monk, Owner, WebWelcomer.com

You did a great job in the seminars this week. You totally are an expert on the subject and that was great to see. Well worth the money for the seminar and the education I got. I have been working on adwords for about 4 years now mostly part time, took the basic classes two years ago in Dallas and so it was great to move to the next level of knowledge. I feel empowered! Please email me when your new book comes out.

Kenneth H. Butler , Butler Information Technologies, Inc.

Within a few hours my goals for this 2 day Seminar in Toronto had already been achieved, I thought it was a very interesting and helpful Seminar. Brad, I admire your enthusiasm and wide range of knowledge. Keep up the good work! I would recommend this Seminar to anyone who has a basic knowledge about Adwords and Analytics. For Analytics you need to know a bit more about the technical implementation though.

Dennis , Wicked Media NV

The seminar you lead was awesome. My only regret is that I did not fire the consultant I had about 3 months earlier! He was a good guy, but just did not get it. Your course saved me weeks of self study, and I am already seeing much better results than I have ever seen using a consultant.

St. Clair Newbern IV

I attended Brads 301 and 302 google adwords seminar in Toronto this past week and was a little skeptical at first if i would learn anything useful. Well I was quite impressed with his knowledge and actually did learn a lot about adwords and google analytics and how to get to the proper reports that show you how to fine tune your account. I highly recommend the workshop to SEM professional. Brad has a lot of tools and advice that you can don’t find on the standard web sites about how to use adwords. thanks!

John MacKenzie, President, EthicalHost.ca

The seminar was probably worth far more than 10 times the cost. I was astounded to see how much useful information Brad was able to deliver in one day. My only quasi-negative comment: It might have been too much good information. I’m a little overwhelmed just thinking about where to start with all the positive changes I can now make with our internet marketing.

Rick D. from Minneapolis

I attended Brad’s Google Adwords 301 and 302 seminars in San Diego and felt that I must let others know about how much I have gained from it. Let’s put it this way: for 7 hours each day of the seminar, you are so indulged in the important information that you don’t want to even goto the bathroom. The seminar will pay for itself 10 fold within the first few months. Brad will teach you so many money saving and money making tips. Thanks Brad.

Payam

I attended your AdWords seminar a few days ago in Chicago. I just wanted to thank you for the excellence in the material you have provided to me. I really appreciate your passion for internet marketing as I have similar passions. I have loved designing and developing websites since I discovered them when I was 12… The tools that you gave me will now allow me to cause the websites that I work on for clients truly be successful and not just sit on the web doing nothing. I am also inspired by your story and career. Thank You so much!

Brian Groce
Clear Notions Studio

Brad, great job with the seminar. It was taught well and at a good learning pace. You handled the array of questions from simple to hard with great explainations and analogies. I will probably be calling you for some personal phone consultations for my larger ppc clients. All the best!

Tony Mandarich
Mandarich.com

Very informative for me – I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords ‘tour’ explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.

Anonymous

I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.

Anonymous

Thank you, Brad, for a terrific presentation. Right on target, insightful, and full of strategy.

Debbie Formica
Martindale’s Natural Market

I really enjoyed the 2 days of advanced seminars in Chicago. Brad is obviously very educated in the ins and outs of AdWords. My only suggestion is I would have personally benefited from a little more time spent on more advanced AdWord bidding and advertising tactics.

Bill S.

I think you are going to save me thousands and hopefully one day 100′s of thousands once my campaigns get bigger.

James Bird
marshalfirth.com

I’m an affiliate and this type of training is essential and you guys delivered the best quality in content I’ve even seen about the subject of adwords. I left the seminar feeling more confident about this interface, but I sure would have been glad to pay extra for access to recorded video sessions. Maybe that’s something you guys could offer soon? Thanks very much.

Charlie Perez.

Brad is a genius–and I don’t say that about a lot of people. He knows Google adwords inside and out. I was thoroughly impressed by his presentation.

Anonymous

I attended your Google Adwords Seminar for Success sessions in Austin earlier this week. I just wanted to say I really appreciated the content you offered. Your material was well balanced. I was fearful that because my company is not a product-selling company that we would not benefit from your information. That couldn?t have been further from the truth. Your seminar validated to me that the direction we have taken so far is appropriate. It is good to see and hear from an expert that we have made good decisions about our Adwords strategy. Your information and tips have given me new things to think about and to use when looking for new keywords to use, and as well to examine our existing keyword performance.

Stu Roberts
Director of Information Technology Nelson Architectural Engineers, Inc.
Investigative Engineering & Forensic Technology

The Google Adwords seminar by Brad Geddes was the most informative and enlightening one I have ever attended. The day flew by and the information gleaned was more than most two-day sessions I have attended.

Jeff Cunningham
Cunninghamn Gas Products
CunninghamLiving.com

Brad – GREAT JOB! you managed multiple experience levels beautifully. I learned a lot. Already seeing better results from my Adwords campaigns. I’m sure I’ll attend another session.

Steve Hodgdon

Very informative for me. I was concerned most of it would go over my head but it was about right. Great presentation and question handling; the Adwords tour explained the tools available and led to a number of changes to my ads, keywords and website. Excellent value.

Matt Nelson

I recently attended the 2-day Google Seminar for Success in Houston and I must say, it was extraordinarily helpful! Brad was super thorough with the material and presented it in a way that kept our interest and provoked thought and constructive questions the entire time… and this is no easy task for an intensive, information-jammed course like this one. I was very excited to put this new knowledge to work and I fully expect that my business will see measurable progress as a result of Brad’s seminar. THANKS AGAIN!

Danny Shaftel
Shaftel Diamond Co.

I attended this conference in order to learn the latest Adwords developments, and in this respect, I found it to be most useful. We are using Adwords tools daily, so know more about them than the average user. Still, it is useful from time to time to take a step back and listen to an expert who is obviously plugged into the latest, as well as upcoming, developments. Brad is an exceptional speaker, offers insightful views about marketing theory, and is a technical master. Aside from that he demonstrates during his presentations a willingness to roll up his sleeves and delve into the nuts and bolts of how to manage Adwords to improve ROAS for clients.

Chris Lude
Denver-PPC.com

Brad did an excellent job. The material was very concise and clear and he answered all questions with certainty. All in all I would definitely recommend this seminar. Thanks for doing a really nice job.

Jesse Gray

Brad, the seminar you lead was awesome. My only regret is that I did not fire the consultant I had about 3 months earlier! He was a good guy, but just did not get it. Your course saved me weeks of self study, and I am already seeing much better results than I have ever seen using a consultant.

St. Clair Newbern IV

I found the two Adwords seminars, 301 and 302, to be invaluable to our ongoing and future success with our Google ad campaigns. After the two days, I was left with a limitless supply of ideas and methods of marketing our business to the masses on the internet. We were also given key indicators of success, which is very helpful. I also found Brad to be very personable and happy to answer the few questions that were unique from my perspective. I highly recommend this seminar for any sized business that is looking to expand into the world of internet marketing!

Roger Underhill
BattersChoice.com

The Advanced AdWords Seminars for Success Are Coming to Denver is a post from: Certified Knowledge

“David is the only ‘insider’ resource on Google’s Conversion Optimizer that we know of” – Perry Marshall and Bryan Todd

"It was crystal clear the very first time I talked with David Rothwell about Google's Conversion Optimizerthat he had his finger on the pulse of something highly, highly significant.

He saw a new power and capability in Google's system that I had not previously seen. And he knew why it was important.

Every conversation with him since on this topic has reinforced that this is a game-changer, and that he is one of very few individuals in the know on it.

And, more importantly, the only individual I know of who's actually sharing this with the world in an understandable way.

I know that David's own use of GCO with clients has changed from the bottom up the way he manages their accounts. A paradigm shift.

I also was there to see the reaction in Maui when he shared this with our AdWords Elite Master's Summit audience for the first time, detailing what this feature within AdWords can actually do.

His presentation was a serious game-changer for a number of people literally starting that very day, and the barrage of questions, followed by the thunderous applause, at the end of his presentation were no accident.

David is the only 'insider' resource on the ins and outs of this that I know of.

At Perry Marshall and Associates we intend to make full use of his expertise on this in coming months and years."

Bryan Todd and Perry Marshall

 

“David Rothwell is one of my most reliable sources …” – Howie Jacobson | AdWords for Dummies

 

"David Rothwell is one of my most reliable sources for what's working in the AdWords trenches. 

I can count on him for "AdWords Answers" without hype or fanfare – just the straight scoop that makes money for his clients – and my readers."

 

 

Howie Jacobson, PhD, Author, "AdWords For Dummies"