Using Google Insights for Search for Seasonality Trends
Use the Google Insights for Search tool to check the seasonality of your major keywords. This tool also shows you countries, states, and metro areas that search highly for your terms.
According to Google, Insights for Search is a tool where users "can compare search volume patterns across specific regions, categories, time frames, and properties."
To use this tool, you need to visit www.google.com/insights/search/.
Enlarge imageInsights for Search will show you when a search phrase is most popular during the year. If you are an advertiser with a seasonal product, it is very beneficial to be able to see when the peaks in your search traffic usually start and when you should turn your seasonal campaigns on.
For example, if you sell flowers, you could use the tool to see how far in advance of Valentine's Day you should start your "Valentine's Day" campaigns. Since you can probably only deliver flowers in the US, you are able to filter your results to show only the United States' search traffic. You can even filter by region if you're a local flower shop.
Enlarge imageYou can see the expected spikes happening each year starting in late January which is when you would want to turn on your Valentine's Day campaigns and take advantage of the early traffic.
However, you can also see another reoccurring spike that happens every May, probably indicating that people search for flowers to give to their moms on Mother's Day.
By using Insights for Search, you have found that another seasonal campaign is needed for your product, and will hopefully help you capitalize on traffic that other turkey suppliers are missing out on.
Other helpful uses for Insights for Search include:
- Finding search volume by geographic location
- Finding top search terms relating to your keywords
- Finding rising searches relating to you keywords
“Stay at Home” Version – Maui Elite AdWords Summit
Now you can attend the Maui seminar from home!
The event will stream digitally March 2-4 2010, will be available in our Members area for a limited time, and Sent to you via DVD
Register now to get access, discounts, FREE previews & live updates during the event.
Who WOULDN'T want to come to Maui in March?
With travel expenses etc., not everybody can. So we've ironed out the techie details and will be streaming this event March 2-4, 2010. I will post the videos on our website for a limited time. Then we will send out DVD's to all "Digital Attendees."
Opt in and you will get:
- Previews of the Maui seminar content
- A $200 discount on the Web Stream (you'll be taken to an order form after you fill out a brief survey)
- Live updates during the Maui event
- Please be aware: The "Stay at Home" version will not include everything. There will be some no-cell phones, no-cameras, no-video-recorders segments of the seminar. And obviously it doesn't include 80 degree afternoons and warm sandy beaches. But "Stay at Home" attendees will get a large portion of the content, and it will be HOT!
You're going to enjoy this exclusive advanced material! And if you register right away, you'll get a nice discount.
Perry Marshall
Save $200 Here:
Enter your email and name above and you'll be taken to a survey form where you can give us your input on what you really want included on the Maui event recordings. Plus you'll get an instant $200 off the recordings just for giving us your feedback.
Are You Willing to be Hated?
In order to be loved, you need to be hated.
If you want to build a base of adoring customers who throw money at you, you’ve got to tolerate a (sometimes even larger) group of people who despise you. Not mildly dislike, but literally “hate” and “despise”.
Sometimes it’s because you’ve gotta tell them things they don’t want to hear. Just ask any parent… children are not at all shy about letting you know when they don’t like what you say. Yet a loving parent still tells their kids what they need to know, because otherwise they’ll grow up ill prepared for life in the real world.
The best parents do this calmly, with a genuine, gentle smile, taking the whole matter in stride, knowing that their kids won’t hate them forever, that an adorable loving face is just around the corner.
But beyond this, in marketing there are people who will NEVER come around. They’ll always hate you for who you are, what you stand for, how you look, what you sound like,… the very essence of your being.
Most of them will probably never let you know, but trust me they’re there.
And a few very bitter, mean people, will make sure you know in the biggest way they can. They’ll write in to customer service, fedex your nasty notes, threaten to tell everyone on the internet what a schnook you are, and expose your every weakness publicly if they can. (By the way, I’m curious how many people know the word “schnook”?)
Not many, but you’ll definitely remember it when they do.
Beyond this, in relationship marketing the simple facts of life are that not everyone wants to have a relationship with you. In fact, overall an extremely small percentage of hyper-responsive customers bond with you to provide more than HALF the fuel for your business… usually less than 5% of everyone who buys, and only 1 in 2000 website visitors (really… read the math at the top of this letter if you don’t believe me)
The majority of the market simply ignores you.
And another minority HATES your guts.
So what!
It’s the price of success.
“What doesn’t kill me makes me stronger”
And if you do it right, the things people hate you for are the very same things which exhilarate your best customers.
For example, in Glenn’s view of the world you really shouldn’t be putting up an opt in form or trying to sell anything until you’ve studied the market for at least three months. After running dozens of successful projects myself and watching hundreds of students and clients, I’m 100% convinced it’s both faster and more reliable to engage in exhaustive market research before you try to stake your ground. (I’ve seen people try to shortcut it and fail for years now)
My best customers know and embrace this fact, and relish the idea that the vast majority of their competitors won’t be doing it.
Along those lines, here’s another truth you may not like hearing… unless you’ve got a serious head start (e.g. capital, previous success to build on, etc) you’re not going to stumble upon an oil well and build a $10 million dollar business in 12 months.
I know when you see it in writing it seems silly to even say it. It’s obviously not even in the realm of possibilities for 99.9% of the population, but you’d be surprised just how many people harbor this fantasy, and suffer from constant depression as they’re confronted by the facts.
Even building a million dollar business in 12 months is unreasonable for most entrepreneurs (though I do see it done on very rare occasion). There are just too many variables in all markets to be able to jump in and pull out 7 figures right away, despite what the gurus tell you.
What you CAN do this year is build a solid foundation for reliable and secure growth. You can work hard and watch things get better.
Especially if you’re willing to be hated… like me 
Food for thought,
Dr. G
PS – If you’re not feeling hated, at least some of the time, you’re not marketing hard enough and you’re not telling your market what it really needs to know. (Give it some thought)
PPS – Are you willing to be hated? I’d be very interested to know your struggles along these lines if you’d leave them below. I have the belief this factor is a major unexplored obstacle for most entrepreneurs. Let me know below please OK?
AdGooRoo & 36 Million keywords – today, 2:30pm CT
Imagine that you could track the history of all the advertisers on Google and know whose ads were showing where. Not just today but also on November 13, 2009 and July 6, 2008 and April 26, 2007.
Imagine that you had this information on 36 million keywords.
Now….imagine that starting in 2010 you also had Google ad data for millions of web pages across the Content Network.
*Might that information reveal any untapped opportunities to you?
There is a person who is already doing this. His name is Richard Stokes of AdGooRoo.com. I'm interviewing him this afternoon at 2:30pm Central Time (3:30 Eastern, 12:30 Pacific, 20:30 GMT)
We'll be talking about Google's record quarter (despite having banned 30,000 advertisers) and new revelations about Google's Content Network.
This is a preview call for our landmark Summit in Maui.
http://www.perrymarshall.com/maui/expert-panelist-call/
The MP3 will be available to Renaissance Club members and above.
Talk to you this afternoon!
Perry Marshall
Upcoming Google Analytics Seminar LIVE in Atlanta, GA, Apr. 14-15
Join fellow Google Analytics peers in learning how to use and implement Analytics this spring in Atlanta, Georgia, April 14-15.
Wednesday, April 14th, the Introduction & User Training day is designed for the beginner in Google Analytics and is primarily for non-technical users such as marketers and analysts. It is designed to give a broad and solid introduction to the reporting features of Google Analytics. A large part of the day focuses on the reports available and how to use them. The intent is to present reports, explain what they mean and how they might be used with a site. While covering the reports, the various tools (the calendar, different chart views, tabs, etc.) are explained in context.
Thursday, April 15th, the Advanced Technical Implementation day is primarily for the technical user who installs and configures Google Analytics. Familiarity with JavaScript, HTML, and cookie management is assumed.
Location: Courtyard Atlanta Vinings, 2857 Paces Ferry Road SE, Atlanta, GA 30339
Cost: $499 each day or $898 for both days (a savings of $100 for attending both days!). For attending a session you’ll receive a $50 AdWords credit (so you’d receive $100 in AdWords credit for attending both sessions; limit 2 per company).
Agenda: Instruction begins each day at 9am (with registration at 8:45am to get your training materials, the seat of your choice and coffee!) and goes until 5pm with a one hour break at noon for lunch on your own. Both sessions feature multiple question and answer sessions. These seminars are officially sponsored by Google, so you can trust that you are receiving the most accurate and up-to-date information on the best practices for Google Analytics.
See what previous attendees had to say about the in-person seminars:
- “Wow – the ROI Revolution Google Analytics seminar was unfreakinbelievable. Can’t wait to implement what I’ve learned.” – Annie Cushing
“After the seminar I feel much more confident about using other features of Google Analytics that I bypassed previously.” – Kathryn Graber
“I learned more than expected or intended. The travel, the money, the time, the fun… it was more than worthwhile!” –David Wentworth
“The seminars were professionally designed adn executed. Two of the best I have attended in years.” – D. Moore
“Seminar was worth 20x investment just in time saved on what I learned.” – Bob Johnson
“If you want to really know what’s possible in Google Analytics – and how to implement it – you need this course.” – J. Withers
“Great instructors who were friendly and knowledgeable. Worth traveling from the UK.” – Adele Wiseman
“These guys clearly know what they’re talking about. Google Analytics can be very pretty to look at, but extremely overwhelming and confusing. Shawn did a great job of breaking it down, showing us what we should pay attention to and simplifying it as much as possible.” – Gabe Silverman
“Google Analytics is so new to me. Prior to coming to the seminar someone else at my company dealt with GA, so I had only briefly seen and heard about it. I only attended one day (Introduction & User training) and it was great. I have to say I walked away with a gang of knowledge, and before i had the chance to ask a good 90% of my questions they were answered. If I didn’t have a very basic and minimal background of computer software I might have been lost. GA has a ton of components and I realized its going to take some playing around with the program to ensure that our company is using it to the best of our capacity. GA is a new territory for me, and I’m excited about implementing it.” – Alicia Swift
Learn more about the topics covered and register for the Atlanta Google Analytics Seminars.
Cancellation Guarantee: You can register now, and even if you have to cancel, we will refund your money in full until 8 days before the event. After that, you can transfer your registration to someone else, if you need to.
