Attend A PPC Workshop: How to evaluate an AdWords account
I’m doing a workshop with Market Motive on how to evaluate an AdWords Account and create an AdWords Audit on Thursday, April 12 at 9:30am PST / 12:30pm EST.
We’ll examine:
- Questions to ask before the audit
- How to conduct the audit
- Writing up the information
These workshops are an hour long. The presentation is usually 20-30 minutes and the rest of the time is reserved for Q&A.
If you’d like to attend, you can register here.
Special Bonus: I just found out that if you attend the workshop and then sign up for a master certification class that you will also receive a free 3 month membership ($897 value) that you can give away to someone else.
I hope to see you on Thursday.
Attend A PPC Workshop: How to evaluate an AdWords account is a post from: Certified Knowledge
Make More Money By Turning OFF Your Advertising
If the escalating expense, difficulty, and time to generate a high volume of profitable internet sales is crippling your growth–or crushing your morale–I’ve got a very important audio for you to hear today…
Because it’s entirely possible that…
“You Can Make More Money by Turning Off Your Time Killing, Morale Crushing, Migraine Inducing, Pain-in-the-Ass Advertising System!”
Listen to this interview with Ryan Levesque, my partner in an extremely weird new marketing experiment which just might be your saving grace 
How to produce video content that converts
Producing a video and placing it on a landing page will not achieve much by itself. However, the right content can give a massive boost to your conversion rate if it’s well executed. You don’t even have to hire a professional producer to achieve results – you can do it for yourself. In this post, we’re going to offer an introduction on how you can get started.
Which video style is right for you?
Different products and services lend themselves to different video styles. The key to selecting the right one is understanding the search intent of your visitors. Here are a few of the most commonly used styles in action:
Product demonstration videos
Ideal for online stores where you need the viewer to get as close as possible to experiencing a tangible product. Video demos are far more persuasive than still images or even panoramic tours, and provide a great way of converting cautious customers on the spot. Credit: Kiddicare
Explanation videos
Short, punchy, usually animated and under two minutes. An excellent way of simplifying ideas that are difficult to convey through words. Credit: Hazelnut Films
Screen capture
Visuals recorded from your screen accompanied by a voice over. This gives users a hands on feel for what it’s like to actually use your product without having to sign up. Credit: GeckoBoard
Case study videos
Real customers talking positively about your offer can be incredibly persuasive. Short case study videos help your audience to identify with your existing customer base, and connect with your products and services on a human level. Credit: Intuit
DIY production tools
Production tools are now very affordable (often free) and in most cases you can orientate yourself with the basics within a few hours. For example, you can pick up consumer video camera for under $300 and editing software such as Adobe Premiere Elements and Apple’s iMovie for under $100. Snagit and Camtasia are great for screen capturing, and CamStudio provides an easy-to-use open source alternative.
Explanation videos can be created through programs such as After Effects and 3D Studio Max, however animation is a much more complex discipline that usually takes months (or even years) to learn. However, you can you can find a range of talented producers to suit different budgets through Wistia’s 50 Grove and Commoncraft’s Explainer Network.
Our top tips
- Keep it brief: Web users have short attention spans. Think Vitamin increased their conversion rate by 24% through a tiny change to their sign up page – they swapped a 5 minute video for a 50 second overview. There’s a huge lesson in this.
- Build it around people: Viewers will be more engaged if they can relate to people in your video. Even if you’re using animation, build the story around the benefits to real people rather than merely describing your offer.
- Set the right tone: A sales pitch might seem like a great idea, but most viewers will switch off instantly. Try to make it educational and entertaining so that people actually enjoy watching (they might actually share it then too!).
- Choose a great video thumbnail: Don’t use a randomly generated thumbnail – take time to handpick a still image that’s both indicative of the content and enticing to the audience.
- Clear calls to action: Firstly for the user to actually play the video, and secondly, from within the video itself for the user to complete the conversion.
- Re-think the page layout: Forcing a video into an existing page rarely works. Re-evaluate the entire page layout and follow established landing page principles to achieve the best results.
- Measure and refine: Don’t embed it and forget it. Study the video stats in addition to your page analytics – how many people are actually clicking play? How much of the video are they watching? Tweak the video content and the page to further enhance your conversion rate.
- Utilise new player technologies: Don’t assume that YouTube is the best option. Tools such as Wistia provide excellent analytics for understanding how people interact with video, while Mixpo allows real-time customisation of your video to match the demographic and location data of individual viewers.
Summary
Video is often seen a mysterious art form that’s best left to professionals, however it’s not so daunting once you learn to see it as an extension of your conversion toolkit. You probably won’t win any Oscars for your work, but people don’t expect Hollywood production values on the web.
So, why not try some producing some content for yourself? Or if you have done already, then please share your experience with us 
Opinions expressed in the article are those of the guest author and not necessarily Certified Knowledge. If you would like to write for Certified Knowledge, please let us know.
How to produce video content that converts is a post from: Certified Knowledge
MP3: Testimonials THAT SELL…
Testimonials Sell! (But Only If They’re Done Right)
Not every testimonial helps you sell. The ones that work support specific claims with specific results. And they’re expressed in compelling, emotionally contagious language…
(Note: Sharon’s now got a “testimonials done for you” service you should consider before she’s booked up!)
The truth is, satisfied customers want to help us. They really do. Because they “get it.” They know a great story about how you helped them will help you bring in more customers. And why not? You’ve made a difference in their business and their lives.
But customers aren’t copywriters. It takes time for them to think of what to say, and a lot of work to finally write it. It’s often a stretch for them that gets “back-burnered” because it’s frustrating and makes them feel inadequate…
Or else it does get done, but without the enthusiasm and specific results that make testimonials sell.
You see, even though your customers would be happy to sing your praises, they’re really not eager to write…
Plus, testimonials expose them to others, just like public speaking. Is it any wonder most businesses don’t have enough testimonials that sell?
In Today’s World Your Business is Nothing Without Proof
The internet has made prospects more skeptical than ever.
One of the best ways to overcome this is with testimonials, case studies and customer stories…
But most businesses have little to no compelling proof in their advertising. And while owners are baffled by poor sales, the #1 reason that reasonable people don’t purchase reasonable offers which genuinely would solve their problem is…
LACK OF PROOF.
Simply put, prospects assume you’re “guilty until proven innocent.” Especially today.
Well…
In this exciting audio, Sharon and I review some little known yet very powerful secrets for soliciting audio-testimonials THAT SELL.
Lean in and listen close…
And do it now…
Because this should be a breakthrough moment for you (really)…
All my best,
Glenn
Testimonials Done For You Service | New Coaching Options
Advanced AdWords 2nd Edition Currently Available in Kindle Format – Others Coming Soon
The second edition of Advanced Google AdWords should be shipping to stores this week. Usually, it takes one to two weeks before a book is available on the store shelves.
Amazon is listing the ship date as April 24th; however, it would not surprise me if it shipped a few days earlier.
I have been assured by Wiley (my publisher) that the book will be available in the Kindle format by the 24th of April, but they are trying to make it available even sooner.
Update: The kindle version is now available at amazon
Regardless, before the end of the month the 2nd edition should be available online, in retail stores, and on the Kindle.
The companion site, Advanced AdWords Book should also be updated in the next week or two to reflect the new book.
You can preorder the physical book right now at Amazon.
I just received a nice image of the updated cover, which you can see here:
A lot of work went into the 2nd edition.
I hope you enjoy it 
Advanced AdWords 2nd Edition Currently Available in Kindle Format – Others Coming Soon is a post from: Certified Knowledge
