How Martin Luther King stirred you on invisible levels
Martin Luther King delivered his “I Have A Dream” speech in Washington DC in 1963. 1700 pristine words transformed history – and 2 generations later America got its first black president.
I don’t know about you, but to me the color of Obama’s skin is completely irrelevant. Martin Luther King’s dream is coming true indeed.
The great orator accomplished this by speaking to your heart on a dozen levels all at the same time. Even though the famous portion of his speech only took about 90 seconds.
If you desire to stir people to action, you must speak to them on the subconscious level *while* you appeal to their conscious mind. You gain the power to change the direction of history – in very little time.
Did you know that you can build in those layers of persuasion one at a time and your reader will be unaware of 3/4ths of what’s going on?
The most effective writers, speakers, leaders and persuaders all do this. Some, without even being aware of what they’re doing. It’s almost magic.
Well . . . it wasn’t automatically magic for me. I had to stumble through this one step at a time. Eventually I discovered a layer-by-layer formula for adding those persuasion elements one edit at a time, until my emails and sales pages resonated with color, magnetism and emotion.
So John Fancher and I added a new ingredient to our Autoresponder course: Email persuasion, one layer at a time. You begin with a crude skeleton of what you intend to say and by the time you’ve added the muscles, blood and flesh, it begins to live and breathe. Put it on autopilot and your asset grows by the day.
It seems like magic (and it works like magic) but it’s not. For an email like this one, it’s a 3-5 step formula. In our Gold coaching sessions, we’ll pull back the curtain and teach it to you.
We commence January 18. Martin Luther King aimed to change the world, and he did. John and I only seek to transform your ability to communicate . . . and we will:
perrymarshall.com/autoresponder-bootcamp
Tireless Servant builds relationships even when you don’t
If you get 10 minutes on the evening news or a front page story on the Huffington Post; if you wire up some ingenious viral campaign on Twitter or Facebook, that’s fabulous.
But one week later you might just as well have written “I love Suzy” in the sand and watched ocean waves erase it from memory. You’re dismayed at how perishable any form of publicity is.
But just yesterday, Renaissance Club member Tom Meloche described to me how he’d built a multi-million dollar software company on the back of: 1) A Google campaign and 2) an Autoresponder Sequence.
Then he sold the company to his partner. And though they’ve had to rewrite the software itself since then, and even though they had to rebuild their Google campaigns, the AR messages are just as effective today as they were 5 years ago.
24 hours a day, 7 days a week, 365 days a year, an autoresponder works to increase the value of the traffic you bought last month or even 2 years ago. It’s one of the most robust assets that you can own on the Internet.
Even if you’re a bad, bad boy and Google bans you forever, they can’t erase the names you already have in your customer database.
On January 18, copy genius John Fancher and I unfurl our newest incarnation of “Autoresponder Boot Camp.” Your choices range from recordings of my legendary AR seminar, to personal hand-holding every step of the way, to having John write the messages for you:
http://www.perrymarshall.com/arbc/
How do you buy & sell marketing talent?
Read this if you’re “paying attention” today, December 29
If you’re reading this email on the same day I’m sending it, then you’re among the minority of gladiators who are in the saddle between Christmas and the New Year.
You’re in good company. Now is the perfect time to be re-calibrating and finishing up all those neglected projects.
A lot of folks are cynical about new years resolutions, but you should set them. Zero goals = zero personal accountability. Nobody ever drifts into a major accomplishment.
Sure, everybody knows 80% of people ditch their resolutions by mid-February. Still, YOU get to decide whether you’re one of the achieving 20% or not.
Yesterday I spent the entire day and most of the evening ‘getting nekked’ with one of the most expensive business consultants in the country, Paul Lemberg. We met privately and went through my operation with a fine-toothed comb. I told him all the stuff I’m ‘stuck’ on and today I’m truckin’ down interstate 80 with Laura discussing how we’ll implement his plan.
The range of goals you might choose are endless, but I imagine one of yours might be something like “I’m going to be more disciplined about _____.”
I think most people will do well to avoid broad resolutions like “I’m going to be more disciplined” and instead use the time between Christmas and New Years to create structures that *enforce* your desired behavior and direct you away from things that bog you down.
If you want to get more exercise, resolving to go to the gym more often is likely to fail. But selling your car so you have to ride your bike to the office is almost guaranteed to work.
How about if you create a system that puts less trivia on your screen and on your desk on a systematic basis?
How about if you tag-team with an accountability partner who checks in with you to make sure you’re doing the $1000/hour tasks first and handing off your $10/hour tasks to somebody else?
While the world sleeps, don’t just plan. Make tracks for yourself and others to run on.
Perry Marshall
P.S.: The Sweetest Discounts for my elite Maui Hawaii Summit expire December 31: http://www.perrymarshall.com/maui
Planet earth is FORCING you into entrepreneurship
Long-time Renaissance Club member Tom Meloche mentioned this to me the other day. He’s absolutely spot-on. The Big Bad World Out There has a big giant buggy whip and it’s driving people into doing something for themselves.
Do you remember a time when a concept known as ‘job security’ actually existed? I’m not sure anyone even uses that term anymore.
Then there’s the reality that a vast number of politicians seem to believe the public is a horde of mindless cattle whose only function is to be made empty promises and milked for everything they’re worth until their dried-out carcasses are ground into fertilizer.
There’s also the fact that in a democracy the public elects precisely the politicians that it deserves. And if the public appoints a parade of whores and flimflam men to mind the cash register, we have no one to blame but ourselves.
In the short term, I do see some trends that seem to indicate the economy is improving. However there is a about 12 Gigatons of stupidity that have yet to be pounded out of most every industry. As Roundtable Member Thor Sheffield said, “Businesses scale up linearly. Screw-ups scale up exponentially.”
I recommend that whatever new years plans you are making NOT include any sort of generous ‘golf handicap’ or ‘Happy Happy Joy Joy optimism factor.’ Rather I humbly suggest that you arm yourself to the teeth for battle and be well prepared to fight a blood sport.
If you’ve got a list of skills you need to acquire, you betta get busy acquiring them.
And whatever you do, make sure that you learn how to MAKE ONE DOLLAR. Make sure you know how to PROVE it. And make sure you discipline yourself to reinvest that dollar.
I also suggest you craft a plan for offering your customers something worth ten thousand dollars – and getting paid for delivering it. Because there’s one person in every crowd who wants to buy the Whole Enchilada, not just bits and pieces.
Right now unemployment is 10%. Let’s say it goes up to 20%.
That means the buggy whip that’s driving people into entrepreneurship becomes a lead pipe.
It means the hackers and desperadoes will be out in droves.
And it means that if you, as a marketing alchemist, possess the ability to MAKE ONE DOLLAR then you’ll have six hundred people lined up to apply for a job working for you.
You might not feel worthy, but you still get the pick of the litter. You get to buy low and sell high. It works to your advantage.
I feel sorry for all the MBA’s out there who spent 2 years and $40,000 and still don’t know how to buy traffic, put together an irresistible offer and collect the dinero.
But it was their two years and their forty grand. If they didn’t learn anything, if they never bothered to check how many of their professors know how to MAKE ONE DOLLAR and could prove it, then they have nobody to blame but themselves.
(Hint: Most people think that having a job working for a Fortune 500 company is proof of making one dollar. Actually it’s only proof of having wrenched one dollar from the corporate udder.)
Tom Meloche was discussing online marketing with one such MBA. He shared some common sense Planet Perry stuff for a half hour. The guy told him he’d just learned more about marketing in 30 minutes than he had in 2 years of grad school.
Not surprising.
You probably know more than you think you know.
It’s your responsibility to APPLY it.
Get busy.
Perry Marshall
12 Days of Christmas Day 12: Boldness and Faith — even Romance! — in the Face of Disaster
On any given day my subscribers face all kinds of challenges: Business challenges, marketing challenges, personal challenges, health issues, family crises.
Sometimes the level of inspiration that would suffice for inventing a sales hook isn’t enough to power you through a real crisis. Sometimes you need some monster inspiration.
Well I got some of that just this week. My friend and neighbor Joy Sherfey has a close relative, Lisa Fox, who’s been to surgery for the second time for a brain tumor. Lisa is a 39 year old mother of young children, and this has not been a fun time for anybody at the Fox household.
She is weak, she’s on chemotherapy, and her memory, speech and motor skills have all been seriously affected by the surgery. She brings a spoon or fork to her mouth with considerable difficulty.
Her husband Rich brought her from the hospital a few days ago, on their 17th wedding anniversary. Rich prepared a special dinner surprise.
While they ate, piano music was playing in the next room. Her favorite song came up, and at that point he led her by hand into the living room.
It wasn’t a CD. It was a real live concert pianist.
Huntley Brown, a wonderfully gifted musician, was in Chicago for a concert. Rich had contacted Huntley – “Mr. Brown, you’re one of my wife’s favorite musicians of all time, and we’re struggling with this situation…”
Rich persuaded him to sneak into their house and make the evening special.
Grand slam, Rich. Congratulations on the romantic achievement of a lifetime!
That was a week ago, and the Spirit of Music has helped her along since then. She normally has a difficult time talking, but there was special music at church and Rich heard her singing along. Then she came home and — despite having a hard time eating and getting dressed — she miraculously played her piano for 45 minutes.
Lisa’s not out of the woods, and no one can say how her recovery will go. But her husband is obviously not sitting glumly in a stew of self pity. His eyes laugh in the face of disaster, and he has turned the grimmest of situations into a celebration.
Dear subscriber, I don’t know what your situation is, but odds are you’re facing something.
Rise up and face it with courage. And humor. And be sure and add a bit of romance. You too can laugh in the face of disaster — and in fact that disaster may be the crucible that perfects you so you can rise to the next occasion.
Carpe Deim.
Perry Marshall
P.S.: Enjoy this performance by Huntley Brown at the Crystal Cathedral in California. It’s worth watching all the way to the end:
Protected: 12 Days of Christmas Day 11: Consulting ROI & The “Openline” Strategy
While the world is sleeping, Gladiators make their move
Most people collapse into a holiday-induced stupor the week of Thanksgiving and don’t emerge from it until mid-January.
Then, at roughly the time they’ve given up on most of their new years resolutions, they snap out of their hypnotic state and return to business as usual. Another day, another fifty cents.
But not everybody.
While the rest of the world lapses into merriment and shots of Bailey’s Irish Cream, True Gladiators strategize and execute. They fill in missing blanks in their knowledge.
I am inviting you to do this.
If you sign up for Bobsled Run EARLY, as soon as you’re accepted I’ll give you digital access to my AdWords Boot Camp course.
-AdWords Boot Camp is a thorough, A to Z education on both basic and advanced AdWords tactics
-Bobsled Run starts February 1 and is a fast-paced 12-week re-invention of your sales funnel and your ability to convert clicks into cash.
While the world sleeps, you get a head start:
http://www.BobsledRun.com
….but you must make your move right away!
Perry
