Live Webinar: What’s New About Urchin 7 with Google’s Dennis Osmolovski

If you currently own or have ever considered Urchin software, you may be wondering what new benefits version 7 brings to the table. The new features included in Urchin 7 make it a much more powerful tool in terms of processing capabilities and customization for your business needs.

We'll be reviewing what's new at our next LIVE Urchin webinar with special Google guest, Dennis Osmolovski, Urchin Technical Lead.

Hear directly from the Urchin technical lead who worked on this software during development. Dennis will be covering the new features version 7 has to offer you and your business (see the list below). Then after the presentation, you'll have the opportunity to ask him your Urchin questions.

Topic: Urchin 7's New Features, presentation followed by audience Q&A
Date/Time: Thursday, November 11th at 2:00 pm Eastern
Duration: 35-45 minutes

Here are the major new features Dennis will be covering:

• Parallel profile processing
  
• Advanced Customized Segmentation
  
• Data API v2
  
• Event Tracking
  
• 64-bit processing power
  
• Automatic Updates
  
• Permalinks
  
• New interface
  
• Embedded Help Center and Articles
  
• Summary Report
  
• Configurable Geo DB

Those who might benefit from Urchin Software the MOST would be those who prefer to keep their data on machines they control, those who would like to process historical data, those who need their data audited by third parties, and those who would like to track an intranet.

During the webinar we'll also review pricing and upgrade information (discounts are available for current Urchin owners, government departments, educational institutions and non-profit organizations).

Get the full picture of what Urchin 7 can do for you - register for the free Urchin 7 webinar.

Urchin 7 "First Look" Webinar Report

With the new arrival of Urchin version 7, we hosted a "first look" webinar last week with one of our biggest crowds ever. We got multiple requests for a recording or replay of the new features we covered. This recording is now available!

We've already scheduled another LIVE Urchin 7 webinar. Of course the best thing about a live webinar is the audience question and answer portion with our Urchin expert, Jeremy Aube - so we suggest you make room in your schedule to attend the webinar live.

During our last live webinar we noticed a common interest in one of Urchin 7's new features: Permalinks, which allow you to email a link to anyone that will take them directly to a specific Urchin report. Get in on the Q&A action during our next LIVE Urchin 7 webinar.

New Arrival! Urchin 7 Released…Sign up for "First Look" Webinar

Urchin version 7 is officially released. We're excited about the launch of this new version of software which has added many super useful analysis features.

But before we get to the new features, we'll explain a little bit about the software and how it's used.

Urchin Software from Google is an enterprise level web analytics solution similar in scope to Google Analytics (Urchin is actually Google Analytics' predecessor), however Urchin is a software installed, hosted, and managed by the customer. Unlike Google Analytics, Urchin is not free (there is a $9,995 license fee) and requires experienced technical staff for installation.

Urchin helps website owners to better understand their online marketing initiatives, website traffic characteristics, and visitor's browsing experience. Those who benefit from Urchin the MOST would be those who prefer to keep their data on machines they control, those who would like to process historical data, those who need their data audited by third parties, and those who would like to track an intranet. Examples of companies who have purchased Urchin in the past are government institutions, large corporations, and universities and colleges.

Now for the good stuff - a few of the new and improved features of Urchin 7 include:

• An all new reporting interface.
• For Urchin servers with the processing power, Parallel Profile Processing can give you a way to dramatically reduce the amount of time needed to process your profiles.
• The ability to segment your report data on the fly using Advanced Segments.
• Event tracking is now available in Urchin 7.
• More flexible Geolookup, allowing you to specify the level of geographic detail on a Global scale.
• The Urchin Data API version 2 has been significantly enhanced allowing for many more filters to segment your data.

We'll touch on all these features, plus the tried and true reports in Urchin along with pricing and upgrade information during our Urchin 7 "First Look" Webinar.

Be sure to save your seat for Friday, September 10th, at 2pm Eastern, for a look at the capabilities of the latest and greatest version of Urchin.

Upcoming Google Analytics Seminar LIVE in Atlanta, GA, Apr. 14-15

Join fellow Google Analytics peers in learning how to use and implement Analytics this spring in Atlanta, Georgia, April 14-15.

Wednesday, April 14th, the Introduction & User Training day is designed for the beginner in Google Analytics and is primarily for non-technical users such as marketers and analysts. It is designed to give a broad and solid introduction to the reporting features of Google Analytics. A large part of the day focuses on the reports available and how to use them. The intent is to present reports, explain what they mean and how they might be used with a site. While covering the reports, the various tools (the calendar, different chart views, tabs, etc.) are explained in context.

Thursday, April 15th, the Advanced Technical Implementation day is primarily for the technical user who installs and configures Google Analytics. Familiarity with JavaScript, HTML, and cookie management is assumed.

Location: Courtyard Atlanta Vinings, 2857 Paces Ferry Road SE, Atlanta, GA 30339

Cost: $499 each day or $898 for both days (a savings of $100 for attending both days!). For attending a session you’ll receive a $50 AdWords credit (so you’d receive $100 in AdWords credit for attending both sessions; limit 2 per company).

Agenda: Instruction begins each day at 9am (with registration at 8:45am to get your training materials, the seat of your choice and coffee!) and goes until 5pm with a one hour break at noon for lunch on your own. Both sessions feature multiple question and answer sessions. These seminars are officially sponsored by Google, so you can trust that you are receiving the most accurate and up-to-date information on the best practices for Google Analytics.

See what previous attendees had to say about the in-person seminars:

“Wow – the ROI Revolution Google Analytics seminar was unfreakinbelievable. Can’t wait to implement what I’ve learned.” – Annie Cushing

“After the seminar I feel much more confident about using other features of Google Analytics that I bypassed previously.” – Kathryn Graber

“I learned more than expected or intended. The travel, the money, the time, the fun… it was more than worthwhile!” –David Wentworth

“The seminars were professionally designed adn executed. Two of the best I have attended in years.” – D. Moore

“Seminar was worth 20x investment just in time saved on what I learned.” – Bob Johnson

“If you want to really know what’s possible in Google Analytics – and how to implement it – you need this course.” – J. Withers

“Great instructors who were friendly and knowledgeable. Worth traveling from the UK.” – Adele Wiseman

“These guys clearly know what they’re talking about. Google Analytics can be very pretty to look at, but extremely overwhelming and confusing. Shawn did a great job of breaking it down, showing us what we should pay attention to and simplifying it as much as possible.” – Gabe Silverman

“Google Analytics is so new to me. Prior to coming to the seminar someone else at my company dealt with GA, so I had only briefly seen and heard about it. I only attended one day (Introduction & User training) and it was great. I have to say I walked away with a gang of knowledge, and before i had the chance to ask a good 90% of my questions they were answered. If I didn’t have a very basic and minimal background of computer software I might have been lost. GA has a ton of components and I realized its going to take some playing around with the program to ensure that our company is using it to the best of our capacity. GA is a new territory for me, and I’m excited about implementing it.” – Alicia Swift

Learn more about the topics covered and register for the Atlanta Google Analytics Seminars.

Cancellation Guarantee: You can register now, and even if you have to cancel, we will refund your money in full until 8 days before the event. After that, you can transfer your registration to someone else, if you need to.

Updated: Urchin 6 Demonstration Webinar

We've updated our Urchin 6 Demonstration webinar to include examples of Urchin's CPC integration (AdWords and Yahoo Search Marketing), tracking and reporting for the next presentation on Tuesday, January 12th at 2:00pm ET.

During this 35-40 minute webinar we'll be reviewing a few of Urchin's signature features along with pricing and upgrade information. The webinar will be conducted online and over the phone for your convenience (this is a live event, no recordings will be available). The presentation will be followed by Q&A, so don't miss out on the chance to bring your Urchin 6 product questions to the experts!

The updates we'll be going over include:

The Cost Per Click (CPC) Data Import Manager allows you to create CPC Sources. It enables automatic extraction of CPC Campaign Data from AdWords and Yahoo Search Marketing (YSM). The CPC Sources can be linked to existing profiles and this will enable automatic inclusion of the CPC Data into Urchin reports.

Once the data has been imported, Urchin has the following features to manage your CPC campaigns:

• The Keyword Generation Tool allows you to generate and manage keywords and to see their performance information.
  
• Direct links to AdWords allow you to navigate directly from Urchin to the appropriate screen in your AdWords account.
  
• The Urchin Tag Manager inserts a dynamic keyword insertion tag {keyword} in ad destination URLs. This feature simplifies the URL tagging experience and allows you to seamlessly import AdWords cost data into Urchin.
  
• A CPC Structure group of reports has been added under the Advertisement Optimization section.
  

Join us live by registering for our free Urchin 6 webinar.

LAST CHANCE To Attend Google™ Analytics Seminar in Charlotte, NC

Just 10 Advanced day seats left for the downtown Charlotte, North Carolina, Google Analytics Seminar for Success!

This is it, your last chance to join fellow Google Analytics users in the Charlotte area to learn more about this great tool and ask your questions to qualified experts. Google Seminars for Success is officially sponsored by Google, you can trust that you are receiving the most accurate and up-to-date information on the best practices for Google Analytics.

Who each day is geared for:

• The Introduction and User Training, on Wednesday, December 9th, is designed for the beginner in Google Analytics and is primarily for non-technical users such as marketers and analysts. A large part of the day focuses on the reports available and how to use them. The intent is to present reports, explain what they mean and how they might be used with a site. While explaining the reports, the various tools (the calendar, different chart views, tabs, etc.) are explained in context.
• The Advanced Technical Implementation Training, on Thursday, December 10th, is is primarily for the technical user who installs and configures Google Analytics. Familiarity with JavaScript, HTML, and cookie management is assumed.
• You can see all of the content here.

Each seminar costs $499 (or $898 for both sessions, a savings of $100!).

The seminar will be at the Holiday Inn Charlotte Center City. Instruction begins each day at 9am (with registration at 8:45am to get your training materials, the seat of your choice and coffee!) and goes until 5pm with a one hour break at noon for lunch on your own.

As of Monday (12/7/09) at 5:45pm ET, there are NO seats remaining for the Introduction session and 10 seats remaining for the Advanced session. Our last seminar this past September in Chicago sold out a few days before the event! We limit each class to 40 attendees to ensure everyone has the opportunity to get their questions answered.

Hurry to get one of the few remaining seats and join us as we explain how to set up and use Google Analytics in one (maybe two) days!

For PPC Beginners ONLY: AdWords Academy online training course

Learn how to set up your Google AdWords account step by step from the very beginning. We'll go through each step of campaign creation from keyword research to match types, account structure and setting bids. Each one of these steps done correctly results in saved money and time.

The best part is that this course is for the true AdWords beginner; we'll practically be showing you every button you need to click to get the job done. If you've been putting off starting your own Google AdWords account or have paused it because it was losing money, you'll want to be sure to attend this course and learn to do it the right way.

Pay-Per-Click advertising is the most cost-effective way to get your products or services in front of your prospects at the precise moment when their interest is at its peak. Over 60% of all US paid search advertising comes from Google AdWords.

Beginner Google AdWords Academy Online Course dates and times:

• Tuesday, October 27th, 1:30pm ET (This date has passed): Introduction to Google AdWords (available on demand via the All Access Pass)
• Thursday, October 29th, 1:30pm ET (This date has passed): Properly Setting Up an AdWords Account (available on demand via the All Access Pass)
• Tuesday, November 3rd, 1:30pm ET (This date has passed). Advanced AdWords Features(available on demand via the All Access Pass)

Each training session lasts approximately 90 minutes, including 20 minutes of Q&A at the end of each session.

Online Training Topics

Learn how to set up your Google AdWords account step by step from the very beginning. We'll go through each step of campaign creation from keyword research to match types, account structure and setting bids. Each one of these steps done correctly results in saved money and time.

Pay-Per-Click advertising is the most cost-effective way to get your products or services in front of your prospects at the precise moment when their interest is at its peak.

Session 1: Intro to AdWords	Session 2: Proper Account Set Up	Session 3: Advanced Features
Introduction to Online Advertising What is pay-per-click Features & benefits Google search & content network Account structure The interface Benefits and features of AdWords Cost Timing Flexibility Basic Terminology Keyword Cost-per-click Clickthrough rate Impression Landing page Conversion Conversion rate Ad position Quality score SEO v. SEM AdWords v. Adsense	Creating a Campaign Language and location targeting Targeting guidelines Excluding locations Making custom targeting Writing ad creatives Editorial policies Ad writing exercise Building a keyword list Best practices Match types Broad, phrase, & exact Negative keywords Setting bids and budgets Daily budget Minimum & Maximum bids Using the Traffic Estimator	Optimization Optimize to increase traffic Optimize to increase quality score Optimize to increase landing page quality Optimize for the Google network Reports Creating and analyzing reports Saving reports and report templates Google Analytics Basic linking to AdWords Analytics dashboard Using All Traffic Sources, and Site Usage Tracking goal conversions Tracking keyword performance
Proper Account Structure Account Campaign Ad Group Keywords AdWords Interface Campaign management tab My account tab	Editing Campaign Settings Basic settings Setting start and end dates Budget options Delivery methods + Standard & Accelerated Networds and Bidding Choosing content or search Ad scheduling Multiplying bids Setting times of day that you want your ads to run Ad Serving Setting ads to “Optimize” or “Rotate”	Tools Campaign optimizer, Keyword tool, Traffic estimator, Ads diagnostic tool, Ads preview tool, Disapproved ads, Conversion tracking, My change history, AdWords Editor Bidding Manual bidding Changing bids through “edit keyword settings” Other Advertising Options Image ads Video ads Local business ads Mobile ads Billing cycle and options Steps to setting up an account Starter vs. Standard Choose Currency Create your first campaign

Each training session lasts approximately 90 minutes, including 20 minutes of Q&A at the end of each session.

• All three sessions are now available on demand via the All Access Pass.

Meet the Academy Instructors

Timothy Seward is founder and CEO of ROI Revolution. Timothy's firm is a charter consulting partner with both Google Analytics and Google Website Optimizer as well as a Google AdWords Qualified Advertising Company. Timothy has a bachelor's degree in Computer Science from Florida Gulf Coast University. His company serves large and small Google advertisers throughout the United States and Canada and is based in Raleigh, NC.

Mike O'Rourke is a PPC Account Manager at ROI Revolution. Mike joined the company in January of 2008 after graduating with a B.A. in Communication Media Studies from North Carolina State University in Raleigh, North Carolina in 2007.

See you during the academy!