AdWords Conversion Optimizer – Mastermind call with Perry Marshall and Bryan Todd
Perry Marshall and Bryan Todd discuss Conversion Optimizer with me on their March Mastermind Call
AdWords Search Funnels – Why I Needed Them in 2006
How I trashed an AdWords campaign by accident – and why Search Funnels will now prevent that…
In 2006 I was running an account where everything was tracked to a sales conversion.
In those days there were no Search Query reports, and you couldn’t pause keywords – to stop them running you had to delete them.
So, since a big proportion of my keywords were showing no conversions, yet were costing us money, I decided to get rid of them.
Big mistake. The campaign promptly tanked.
WTF?
How come keywords with no conversions were so important to those with conversions?
My conjecture became “the Keyword Life-Cycle”. Or “Keyword Attribution”.
This is an old problem – Google now calls them “assist keywords“, “assist impressions“, and “assist clicks“.
This is a truly exciting development from Google.
They tell me it won’t be fully integrated into Conversion Optimizer until later in the year, but when it is, savvy AdWords users will have an incredible power over their less clued-up competitors.
Read the full story on Google’s blog here:
Indexed in Google in 7 minutes
AdWords Conversion Optimizer with David Rothwell at The System Seminar 2010
“Did you miss Perry Marshall’s recent $5,000 a seat Summit in Maui?
If so, all is not lost.
One of the hits of the Summit was David Rothwell from the UK and you can get some of his best stuff, right here, right now, free. David will be presenting at the System Club Members Only seminar, a special event for the alumni of past System Seminars.
David is one of the first marketers on Planet Earth to crack the code on Google’s new Conversion Optimization function which is what earned him a place as a featured speaker in Maui.”
Ken McCarthy: The System Seminar 2010
David Rothwell – VIP Speaker at Perry Marshall’s AdWords Elite Master’s Summit, Maui
“It was crystal clear the very first time I talked with David Rothwell about Google’s Conversion Optimizer that he had his finger on the pulse of something highly, highly significant.
He saw a new power and capability in Google’s system that I had not previously seen. And he knew why it was important.
Every conversation with him since on this topic has reinforced that this is a game-changer, and that he is one of very few individuals in the know on it.
And, more importantly, the only individual I know of who’s actually sharing this with the world in an understandable way.
I know that David’s own use of GCO with clients has changed from the bottom up the way he manages their accounts. A paradigm shift.
I also was there to see the reaction in Maui when he shared this with our AdWords Elite Master’s Summit audience for the first time, detailing what this feature within AdWords can actually do.
His presentation was a serious game-changer for a number of people literally starting that very day, and the barrage of questions, followed by the thunderous applause, at the end of his presentation were no accident.
David is the only ‘insider’ resource on the ins and outs of this that I know of.
At Perry Marshall and Associates we intend to make full use of his expertise on this in coming months and years.”
Bryan Todd
Co-Author “The Ultimate Guide to Google AdWords” with Perry Marshall
Struggling with AdWords? Let the WIZARD Help!
Get Tools, Tutorials, Videos and Support to Help You Make AdWords – WORK
Launching in April 2010
Visit www.AdWordsManagementWIZARD.com
Pay Only for Sales and Leads Conversions with No-Fee, Commission-Only CPA AdWords Management. Limited Places – Apply Online Today!
Would You Like Over 1,000 Conversions a month?
For selected business partners only, I will research, setup, reorganise, run and manage your AdWords campaigns at no charge.
All you need to do is convert your visitors into an action at a pre-defined, profitable Cost per Acquisition (CPA).
This could be an enquiry, lead, form completion, download or sale online which you will track, and pay me an agreed commission (incoming phone calls as conversion events will be supported Q2/2010 – contact me to be put on the shortlist).
AdWords CPA Management in Action
Every week in January 2010 this lead generation company got
- over 6,000,000 ad Impressions
- over 15,000 Clicks (visitors)
- over 1,000 conversions
and they only pay me for conversions below an agreed maximum Cost per Conversion.
Profitable campaign results
You do not need to be generating this volume of AdWords traffic to take advantage of this service, as every business has different profit margins, sales funnels, and customer lifetime values.
However, your conversion rate must be a minimum of 15 events per 30 days.
Depending on your marketplace and products or services, you could pay me an agreed fixed or variable conversion commission, or a percentage of sales, attributable directly to your AdWords Campaigns.
You only pay for profitable results, and what is usually a cost to you in AdWords Management fees becomes your Profit Centre, with my service working for you as your strategic Online Business Partner.
You don’t have to pay for AdWords management any longer – now it has to pay for itself.
And since I am directly sharing in your success, obviously I am going to be making sure your campaigns work for you at top performance every day.
How to Qualify
- If you’re already running AdWords campaigns and tracking conversions, you can qualify immediately, subject to the application criteria below
- If you’re not yet tracking conversions, or have an inactive AdWords account, or no AdWords account, you can contact me to be put on the shortlist
Apply Now if
- You’re tracking AdWords Conversions
- You’re getting at least 15 conversions per 30 days
- You have a good or accurate idea of the Cost per Action value to you
- You want to set and control the cost of your conversions
- You want to increase conversions as much as possible
- You are prepared to outsource complete management of your AdWords account as a profit centre
- You are willing to negotiate a payment schedule for conversions, payable weekly in arrears
- You will continue to pay all click costs for your AdWords account
PLACES ARE LIMITED – CONTACT ME TODAY
AdWords Account Suspensions are Domain-Wide
It’s pointless opening another AdWords Account if you’re just advertising the same website.
The recent account bans affect the entire domain.
So any new account you open will get disabled also.
And you’ll also need a different payment account, and possibly IP address.
If Google really need you not to advertise again (if you’ve been caught up in the FTC-related Google scams, for example) it’s highly likely you won’t have the resources to avoid them disabling any new AdWords account you open.
AdWords Management Wizard
Coming soon …
www.AdWordsManagementWizard.com
Changes to Amazon Associates Programme – Amazon.co.uk Terminates Direct Linking Affiliates
Amazon UK follows the lead of Amazon USA (from April 2009) and suspends keyword bidding and paid search (direct linking) for affiliates from February 1st 2010.
This has been entirely expected for almost a year.
Read the related post about “The Death of Direct Linking”
Here’s the story on Amazon’s link
Multiply Your Online Shoppers in 2010 with AdWords Product Display Ad Extensions for Ecommerce
“Show products from this advertiser” – the new AdWords PlusBox
AVAILABLE NOW – APPLICATIONS ARE STRICTLY LIMITED
Contact us Today for more information
Google is changing the game for Ecommerce Product sales online.
Right now, there’s an Internet Land Grab going on.
Selected advertisers and product suppliers are being invited to display product images as well as text descriptions and pricing information using the new AdWords plusbox feature on Google.
It’s new territory, available for the first time, exclusively to suppliers of physical products. Yahoo, and MSN/Bing, are being left even further behind…
And Ecommerce website owners are perfectly positioned to take advantage at an early stage – provided you get started as quickly as possible, before your competition does.
You will have already seen increasing numbers of Shopping Results images on the Search Results pages.
This trend is only going to increase, and online product images will soon become the difference between the winners and losers among Ecommerce website owners in Search.
Before long, having images as well as text on Google Search results will become the expectation, rather than the exception.
Our Display advertisers are already seeing huge increases in both ad clickthrough rates, and conversions to product sales, as a direct result of image ads with Google AdWords.
More Sales, at Lower Costs = Increased Profits.
What about you?
Are you frustrated that so few people are coming to your website from your precious online advertising spend?
Are you concerned you should be getting better results, and that you’re being overtaken by competitor retailers?
If you have hired an AdWords Agency, are they able to provide Display Advertising as part of your Standard Services?
This new feature is called the AdWords Product Extensions (using the Plus Box) – the integration of a FREE Google Merchant Centre account (formerly Google Base, or Froogle) and your existing AdWords account.
But the program is still in Beta test in the UK, and only available to a small number of specialist Agency Partners. Not many of these also have the technical knowledge to deploy this end to end for their customers.
Where we’ve deployed it, the results have been exceptional.
With one click of the mouse on the PlusBox in the lower left-hand corner of the AdWords ad, and without even incurring a click charge, the AdWords Plus Box transforms your normal AdWords text Ads on the Search Results pages into Display ads from your E-Commerce Site.
Changing this:
Into this (and remember, with no click charge):
Revealing many additional image ads, complete with product description text and pricing information, all drawn automatically as a data feed from your free Merchant Centre account.
Pricing, description text, and more, are all instantly visible to entice your browsing visitor into your online shop.
Your screen “real estate” visibly doubles, triples, even quadruples – forcing your competitors without the PlusBox lower down the page and out of the game.
And as you update your product feed information, your AdWords ads change within minutes, reflecting changes to pricing, discounts, exchange rates, VAT, stock levels, and availability, among others.
And it doesn’t stop there …
We also have access to additional, advanced AdWords Display Ad Extensions like
Ad Site Links
Selected advertisers showing their AdWords ads in premium placement at the top of the page qualify to display up to 4 out of an additional 10 related links to pages within the site – ideal for specific promotions, departments, seasonal offers and the like.
EXCLUSIVE – FeedManager
You may never have considered a Product Feed account, but not only does this make application for the AdWords PlusBox feature possible, it also allows you to advertise on a dozen or so of the Shopping Comparison Channels (like Kelkoo, Ciao, Shopping.com, etc and even Amazon), where we have found sometimes startling differences in click prices, conversion rates, and profitability.
There’s a lot more to setting up a Merchant Centre account so that it works, and works correctly, than simply adding product information.
It has to be correctly formatted, checked, and optimised before Google will even accept it and make it live.
FeedManager makes all this possible because we’ve already done all the work, so you don’t have to.
Even if you were to take just FeedManager alone, without the additional AdWords PlusBox functionality, you can scale your existing online advertising in a way you would never have dreamed possible.
No Risk to You for trying us out
Take our Forensic AdWords Campaign Audit for free!
In all the years we’ve been doing this, in every campaign we’ve seen we’ve been able to identify opportunities for improvement – sometimes quick and dramatic, no matter how experienced the AdWords account owner is.
And that goes for Agencies too. Sometimes we’ve found an agency-managed account that is making all the basic mistakes of an amateur.
We hope you’re not among them, but it’s much better to know and have peace of mind than continue in ignorance to pay the price to Google in wasted clicks.
If you can’t login to your own account – you’re immediately at risk to an unscrupulous agency. And if you check your Change History, this will reveal how often your account is being updated by them.
After the audit, we will discuss with you the best options to proceed. This consultation alone is valuable to help you understand what you could be doing to improve your online AdWords marketing, and how to incorporate the Plus Box feature.
So if you’d like to see your E-Commerce website displaying image ads like these on Google, contact us today.
Don’t forget that your competitors will be applying for this exciting new service, and that if we choose to partner with them, you will be excluded from applying.
Contact us Today for more information
