Google Plus One: How AdWords Advertisers Can Prepare
Google recently announced the launch of their latest social initiative: Google +1 (Plus One). Still in beta, Google +1 consists of a tiny icon next to each and every organic and paid search listing that, when clicked, communicates your stamp of approval for others to see.Google +1 has strong implications for all AdWords campaigns -- the number of "+1's" will show alongside each ad, which is sure to increase the clicks. Yet there is one important nuance to this that is sure to leave many advertisers unprepared...
Every distinct URL gets its own Google +1 score. If your ad destination URL's include tracking parameters you probably won't get much benefit from Google +1. By default, the following URL's will each get their own Google +1 score:
http://www.example.com/landingpage1/?adid=234523435&campaign=profit
http://www.example.com/landingpage1/?adid=548891387&campaign=money
The above destination URL's go to identical landing pages, but because the query string parameters are different, each will garner its own Google +1 score. As such, your +1 effectiveness will be watered down and you won't enjoy the nice CTR boost to which you're entitled.
This issue will effect top advertisers the most, as they are the ones most likely to be using additional tracking parameters on their ads. AdWords auto-tagging (i.e. the "gclid" parameter) is not affected by this behavior. Top advertisers typically use additional tags so they can track ad source data in their customer database.
How to fix this? Easy:
Employ canonicalization in your HTML header. According to Google, canonicalization can help you retain your +1 data across pages. Learn more at the Google Webmaster Central Help Center.
Also see this help article on the order of priority for the +1 URL target.
We're expecting Google +1 to experience mass adoption by the end of 2011. Make sure you're prepared -- and go get the button!
Google Plus One: How AdWords Advertisers Can Prepare
Google recently announced the launch of their latest social initiative: Google +1 (Plus One). Still in beta, Google +1 consists of a tiny icon next to each and every organic and paid search listing that, when clicked, communicates your stamp of approval for others to see.Google +1 has strong implications for all AdWords campaigns -- the number of "+1's" will show alongside each ad, which is sure to increase the clicks. Yet there is one important nuance to this that is sure to leave many advertisers unprepared...
Every distinct URL gets its own Google +1 score. If your ad destination URL's include tracking parameters you probably won't get much benefit from Google +1. By default, the following URL's will each get their own Google +1 score:
http://www.example.com/landingpage1/?adid=234523435&campaign=profit
http://www.example.com/landingpage1/?adid=548891387&campaign=money
The above destination URL's go to identical landing pages, but because the query string parameters are different, each will garner its own Google +1 score. As such, your +1 effectiveness will be watered down and you won't enjoy the nice CTR boost to which you're entitled.
This issue will effect top advertisers the most, as they are the ones most likely to be using additional tracking parameters on their ads. AdWords auto-tagging (i.e. the "gclid" parameter) is not affected by this behavior. Top advertisers typically use additional tags so they can track ad source data in their customer database.
How to fix this? Easy:
Employ canonicalization in your HTML header. According to Google, canonicalization can help you retain your +1 data across pages. Learn more at the Google Webmaster Central Help Center.
Also see this help article on the order of priority for the +1 URL target.
We're expecting Google +1 to experience mass adoption by the end of 2011. Make sure you're prepared -- and go get the button!
Google Plus One: How AdWords Advertisers Can Prepare
Google recently announced the launch of their latest social initiative: Google +1 (Plus One). Still in beta, Google +1 consists of a tiny icon next to each and every organic and paid search listing that, when clicked, communicates your stamp of approval for others to see.Google +1 has strong implications for all AdWords campaigns -- the number of "+1's" will show alongside each ad, which is sure to increase the clicks. Yet there is one important nuance to this that is sure to leave many advertisers unprepared...
Every distinct URL gets its own Google +1 score. If your ad destination URL's include tracking parameters you probably won't get much benefit from Google +1. By default, the following URL's will each get their own Google +1 score:
http://www.example.com/landingpage1/?adid=234523435&campaign=profit
http://www.example.com/landingpage1/?adid=548891387&campaign=money
The above destination URL's go to identical landing pages, but because the query string parameters are different, each will garner its own Google +1 score. As such, your +1 effectiveness will be watered down and you won't enjoy the nice CTR boost to which you're entitled.
This issue will effect top advertisers the most, as they are the ones most likely to be using additional tracking parameters on their ads. AdWords auto-tagging (i.e. the "gclid" parameter) is not affected by this behavior. Top advertisers typically use additional tags so they can track ad source data in their customer database.
How to fix this? Easy:
Employ canonicalization in your HTML header. According to Google, canonicalization can help you retain your +1 data across pages. Learn more at the Google Webmaster Central Help Center.
Also see this help article on the order of priority for the +1 URL target.
We're expecting Google +1 to experience mass adoption by the end of 2011. Make sure you're prepared -- and go get the button!
Google Plus One: How AdWords Advertisers Can Prepare
Google recently announced the launch of their latest social initiative: Google +1 (Plus One). Still in beta, Google +1 consists of a tiny icon next to each and every organic and paid search listing that, when clicked, communicates your stamp of approval for others to see.Google +1 has strong implications for all AdWords campaigns -- the number of "+1's" will show alongside each ad, which is sure to increase the clicks. Yet there is one important nuance to this that is sure to leave many advertisers unprepared...
Every distinct URL gets its own Google +1 score. If your ad destination URL's include tracking parameters you probably won't get much benefit from Google +1. By default, the following URL's will each get their own Google +1 score:
http://www.example.com/landingpage1/?adid=234523435&campaign=profit
http://www.example.com/landingpage1/?adid=548891387&campaign=money
The above destination URL's go to identical landing pages, but because the query string parameters are different, each will garner its own Google +1 score. As such, your +1 effectiveness will be watered down and you won't enjoy the nice CTR boost to which you're entitled.
This issue will effect top advertisers the most, as they are the ones most likely to be using additional tracking parameters on their ads. AdWords auto-tagging (i.e. the "gclid" parameter) is not affected by this behavior. Top advertisers typically use additional tags so they can track ad source data in their customer database.
How to fix this? Easy:
Employ canonicalization in your HTML header. According to Google, canonicalization can help you retain your +1 data across pages. Learn more at the Google Webmaster Central Help Center.
Also see this help article on the order of priority for the +1 URL target.
We're expecting Google +1 to experience mass adoption by the end of 2011. Make sure you're prepared -- and go get the button!
Google Plus One: How AdWords Advertisers Can Prepare
Google recently announced the launch of their latest social initiative: Google +1 (Plus One). Still in beta, Google +1 consists of a tiny icon next to each and every organic and paid search listing that, when clicked, communicates your stamp of approval for others to see.Google +1 has strong implications for all AdWords campaigns -- the number of "+1's" will show alongside each ad, which is sure to increase the clicks. Yet there is one important nuance to this that is sure to leave many advertisers unprepared...
Every distinct URL gets its own Google +1 score. If your ad destination URL's include tracking parameters you probably won't get much benefit from Google +1. By default, the following URL's will each get their own Google +1 score:
http://www.example.com/landingpage1/?adid=234523435&campaign=profit
http://www.example.com/landingpage1/?adid=548891387&campaign=money
The above destination URL's go to identical landing pages, but because the query string parameters are different, each will garner its own Google +1 score. As such, your +1 effectiveness will be watered down and you won't enjoy the nice CTR boost to which you're entitled.
This issue will effect top advertisers the most, as they are the ones most likely to be using additional tracking parameters on their ads. AdWords auto-tagging (i.e. the "gclid" parameter) is not affected by this behavior. Top advertisers typically use additional tags so they can track ad source data in their customer database.
How to fix this? Easy:
Employ canonicalization in your HTML header. According to Google, canonicalization can help you retain your +1 data across pages. Learn more at the Google Webmaster Central Help Center.
Also see this help article on the order of priority for the +1 URL target.
We're expecting Google +1 to experience mass adoption by the end of 2011. Make sure you're prepared -- and go get the button!
Google Plus One: How AdWords Advertisers Can Prepare
Google recently announced the launch of their latest social initiative: Google +1 (Plus One). Still in beta, Google +1 consists of a tiny icon next to each and every organic and paid search listing that, when clicked, communicates your stamp of approval for others to see.Google +1 has strong implications for all AdWords campaigns -- the number of "+1's" will show alongside each ad, which is sure to increase the clicks. Yet there is one important nuance to this that is sure to leave many advertisers unprepared...
Every distinct URL gets its own Google +1 score. If your ad destination URL's include tracking parameters you probably won't get much benefit from Google +1. By default, the following URL's will each get their own Google +1 score:
http://www.example.com/landingpage1/?adid=234523435&campaign=profit
http://www.example.com/landingpage1/?adid=548891387&campaign=money
The above destination URL's go to identical landing pages, but because the query string parameters are different, each will garner its own Google +1 score. As such, your +1 effectiveness will be watered down and you won't enjoy the nice CTR boost to which you're entitled.
This issue will effect top advertisers the most, as they are the ones most likely to be using additional tracking parameters on their ads. AdWords auto-tagging (i.e. the "gclid" parameter) is not affected by this behavior. Top advertisers typically use additional tags so they can track ad source data in their customer database.
How to fix this? Easy:
Employ canonicalization in your HTML header. According to Google, canonicalization can help you retain your +1 data across pages. Learn more at the Google Webmaster Central Help Center.
Also see this help article on the order of priority for the +1 URL target.
We're expecting Google +1 to experience mass adoption by the end of 2011. Make sure you're prepared -- and go get the button!
Google Plus One: How AdWords Advertisers Can Prepare
Google recently announced the launch of their latest social initiative: Google +1 (Plus One). Still in beta, Google +1 consists of a tiny icon next to each and every organic and paid search listing that, when clicked, communicates your stamp of approval for others to see.Google +1 has strong implications for all AdWords campaigns -- the number of "+1's" will show alongside each ad, which is sure to increase the clicks. Yet there is one important nuance to this that is sure to leave many advertisers unprepared...
Every distinct URL gets its own Google +1 score. If your ad destination URL's include tracking parameters you probably won't get much benefit from Google +1. By default, the following URL's will each get their own Google +1 score:
http://www.example.com/landingpage1/?adid=234523435&campaign=profit
http://www.example.com/landingpage1/?adid=548891387&campaign=money
The above destination URL's go to identical landing pages, but because the query string parameters are different, each will garner its own Google +1 score. As such, your +1 effectiveness will be watered down and you won't enjoy the nice CTR boost to which you're entitled.
This issue will effect top advertisers the most, as they are the ones most likely to be using additional tracking parameters on their ads. AdWords auto-tagging (i.e. the "gclid" parameter) is not affected by this behavior. Top advertisers typically use additional tags so they can track ad source data in their customer database.
How to fix this? Easy:
Employ canonicalization in your HTML header. According to Google, canonicalization can help you retain your +1 data across pages. Learn more at the Google Webmaster Central Help Center.
Also see this help article on the order of priority for the +1 URL target.
We're expecting Google +1 to experience mass adoption by the end of 2011. Make sure you're prepared -- and go get the button!
Google Plus One: How AdWords Advertisers Can Prepare
Google recently announced the launch of their latest social initiative: Google +1 (Plus One). Still in beta, Google +1 consists of a tiny icon next to each and every organic and paid search listing that, when clicked, communicates your stamp of approval for others to see.Google +1 has strong implications for all AdWords campaigns -- the number of "+1's" will show alongside each ad, which is sure to increase the clicks. Yet there is one important nuance to this that is sure to leave many advertisers unprepared...
Every distinct URL gets its own Google +1 score. If your ad destination URL's include tracking parameters you probably won't get much benefit from Google +1. By default, the following URL's will each get their own Google +1 score:
http://www.example.com/landingpage1/?adid=234523435&campaign=profit
http://www.example.com/landingpage1/?adid=548891387&campaign=money
The above destination URL's go to identical landing pages, but because the query string parameters are different, each will garner its own Google +1 score. As such, your +1 effectiveness will be watered down and you won't enjoy the nice CTR boost to which you're entitled.
This issue will effect top advertisers the most, as they are the ones most likely to be using additional tracking parameters on their ads. AdWords auto-tagging (i.e. the "gclid" parameter) is not affected by this behavior. Top advertisers typically use additional tags so they can track ad source data in their customer database.
How to fix this? Easy:
Employ canonicalization in your HTML header. According to Google, canonicalization can help you retain your +1 data across pages. Learn more at the Google Webmaster Central Help Center.
Also see this help article on the order of priority for the +1 URL target.
We're expecting Google +1 to experience mass adoption by the end of 2011. Make sure you're prepared -- and go get the button!
Google Plus One: How AdWords Advertisers Can Prepare
Google recently announced the launch of their latest social initiative: Google +1 (Plus One). Still in beta, Google +1 consists of a tiny icon next to each and every organic and paid search listing that, when clicked, communicates your stamp of approval for others to see.Google +1 has strong implications for all AdWords campaigns -- the number of "+1's" will show alongside each ad, which is sure to increase the clicks. Yet there is one important nuance to this that is sure to leave many advertisers unprepared...
Every distinct URL gets its own Google +1 score. If your ad destination URL's include tracking parameters you probably won't get much benefit from Google +1. By default, the following URL's will each get their own Google +1 score:
http://www.example.com/landingpage1/?adid=234523435&campaign=profit
http://www.example.com/landingpage1/?adid=548891387&campaign=money
The above destination URL's go to identical landing pages, but because the query string parameters are different, each will garner its own Google +1 score. As such, your +1 effectiveness will be watered down and you won't enjoy the nice CTR boost to which you're entitled.
This issue will effect top advertisers the most, as they are the ones most likely to be using additional tracking parameters on their ads. AdWords auto-tagging (i.e. the "gclid" parameter) is not affected by this behavior. Top advertisers typically use additional tags so they can track ad source data in their customer database.
How to fix this? Easy:
Employ canonicalization in your HTML header. According to Google, canonicalization can help you retain your +1 data across pages. Learn more at the Google Webmaster Central Help Center.
Also see this help article on the order of priority for the +1 URL target.
We're expecting Google +1 to experience mass adoption by the end of 2011. Make sure you're prepared -- and go get the button!
Google Plus One: How AdWords Advertisers Can Prepare
Google recently announced the launch of their latest social initiative: Google +1 (Plus One). Still in beta, Google +1 consists of a tiny icon next to each and every organic and paid search listing that, when clicked, communicates your stamp of approval for others to see.Google +1 has strong implications for all AdWords campaigns -- the number of "+1's" will show alongside each ad, which is sure to increase the clicks. Yet there is one important nuance to this that is sure to leave many advertisers unprepared...
Every distinct URL gets its own Google +1 score. If your ad destination URL's include tracking parameters you probably won't get much benefit from Google +1. By default, the following URL's will each get their own Google +1 score:
http://www.example.com/landingpage1/?adid=234523435&campaign=profit
http://www.example.com/landingpage1/?adid=548891387&campaign=money
The above destination URL's go to identical landing pages, but because the query string parameters are different, each will garner its own Google +1 score. As such, your +1 effectiveness will be watered down and you won't enjoy the nice CTR boost to which you're entitled.
This issue will effect top advertisers the most, as they are the ones most likely to be using additional tracking parameters on their ads. AdWords auto-tagging (i.e. the "gclid" parameter) is not affected by this behavior. Top advertisers typically use additional tags so they can track ad source data in their customer database.
How to fix this? Easy:
Employ canonicalization in your HTML header. According to Google, canonicalization can help you retain your +1 data across pages. Learn more at the Google Webmaster Central Help Center.
Also see this help article on the order of priority for the +1 URL target.
We're expecting Google +1 to experience mass adoption by the end of 2011. Make sure you're prepared -- and go get the button!
