09. Bonus SES & Wordstream Videos.

Posted by Brad Geddes aka eWhisper on December 11, 2009 · Leave a Comment

Most of the new videos this week are for developers. If you’re on the more technical side; take a look – there’s a lot of good stuff.

For advertisers, there are two key videos to watch this week.

The first is one of the new features Google Analytics just added – the ability to make notes inside your analytics account. Video here: Google Analytics Annotations.

On a global average, conversion rates do not average much by position; however, there are exceptions. Fred (one of my favorite people at Google) did a short video on how to find conversion rates by position in Google Analytics. Video here: AdWords Conversion Rate by Ad Position.

Here are the rest of the new videos for this week.

If you’ve ever wanted to learn about Wordstream (an interesting keyword tool with a free version to test out) or wonder what is happening at SES Chicago this week; at the bottom of this post is an overview of Wordstream and the SES videos.

New Videos from Google

New Videos from content network

Direct Response Advertising with Google Content Network

New Videos from Google Channel UK

New Videos from Google Developers

New Videos from Google Tech Talks

New Videos from Google analytics

Google Analytics Annotations

New Videos from: [Eric Speaks]

New Videos from: [Executive Talks]

New Videos from SES Conference Expo

New Videos from WordStream SEM

WordStream Product Overview

Learn Advanced AdWords Techniques at Google's Supported Seminar Series

Learn More about the Seminars:

New Google & Yahoo Videos for the week of 12/11/09. Bonus SES & Wordstream Videos.

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All the New Google Videos for the week of 11/13/09 New Videos from Google Webmaster Help Snippets and Titles...
New Videos for the week of 12/5/09 with a bonus: Learn How to Target GMail Below are all the latest videos from Official Google &...
Video Friday for 11/20/09: All the New Google Videos and a few Yahoo ones as well This Friday there are also a few videos from Yahoo...

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The 7 Most Under Used PPC Tools

Posted by Brad Geddes aka eWhisper on December 10, 2009 · Leave a Comment

My latest SEL article it out entitled 7 Incredibly Valuable But Underused Free Tools For PPC Marketers.

It takes a look at some new ways to use these tools:

Google Sets
Tilde search operator
Google Trends
Ad Preview Tool
adLabs Demographic Prediction
adLabs Detecting Online Commercial Intent
Site spidering with Google’s keyword tool

While many of these tools are not new – I discuss unique ways of using these tools to improve your PPC accounts.

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The 7 Most Under Used PPC Tools

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Blog Trending Tools: Example in action Micro Persuasion has a post on: Mind The Conversation Gap....
Keyword Research Tools Knowing where todo keyword research is as imporntant as knowing...
SEO Black Hat Tools http://seoblackhat.com/category/black-hat-tools/ read – lost credibility w/ Jenstar stunt Learn Advanced...

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New Videos for the week of 12/5/09 with a bonus: Learn How to Target GMail

Posted by Brad Geddes aka eWhisper on December 7, 2009 · Leave a Comment

Below are all the latest videos from Official Google & Yahoo channels.

This week we are going to feature a video non a non-official source because of a great piece of information it contains. It’s not uncommon for Google employees to make great videos that do not go through ‘official’ channels. Sometimes these videos stay, sometimes they are taken down, sometimes they reappear in official channels.

It’s hard to say what will happen with this one – but if you ever want your ads to show in GMail – this 3 minute video will make your life easier.

Special thanks to Shelley for finding and sharing this video.

New Videos from Google Business

Conversion Optimizer: The next generation of AdWords bidding

New Videos from Yahoo Ad Buzz

New Videos from At Google Talks

New Videos from Google

New Videos from Google Webmaster Help

New Videos from Google Channel UK

New Videos from Google Developers

Google Friend Connect adds features for Twitter users

New Videos from Google techtalks

New Videos from Google privacy

Dashboard – Japanese

New Videos from Google AdManager

Introduction à Google Optimiseur d’espace publicitaire.mp4

Learn Advanced AdWords Techniques at Google's Supported Seminar Series

Learn More about the Seminars:

New Videos for the week of 12/5/09 with a bonus: Learn How to Target GMail

Share and Enjoy:

New Google & Yahoo Videos for the week of 12/11/09. Bonus SES & Wordstream Videos. Most of the new videos this week are for developers....
All the New Google Videos for the week of 11/13/09 New Videos from Google Webmaster Help Snippets and Titles...
GMail Marketing Not a full article by me this time – ClickZ...

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Video Friday for 11/27/09: All the New Google Videos in One Place

Posted by Brad Geddes aka eWhisper on November 27, 2009 · Leave a Comment

The week has been fairly quiet for new videos with everyone making Thanksgiving plans. However, there are still a few top videos and news for the week.

Google has quietly rolled out a dedicated content network channel.

The top tier videos to watch:

Episode # 3 – Rapid Fire Web Analytics With Avinash Kaushik and Nick Mihailovski
If you aren’t up-to-speed with the new adPlanner interface, these are good videos: Ad Planner: Defining an Audience & Ad Planner: Basic Navigation
If you missed Google’s custom music search announcement, you can see the info here: Music search feature launch highlights
The possibilities for automatically adding captions to YouTube have far reaching product implications down the road. Initial info: Google Announces Automatic Captions on YouTube

All of Google’s official channels can be seen in one place under our YouTube subscription page. We’re trying to find all the Yahoo ones as well (and adCenter if they ever add any). If you see new official search channels, please let us know.

New Videos from Google Business

New Videos from Google Mobile Blog

The new Google Search results for movies on your phone

New Videos from At Google Talks

New Videos from Google

New Videos from Google Webmaster Help

New Videos from content network

Build Brand Awareness with the Google Content Network

New Videos from Google tech talks

New Videos from Google privacy

New Videos from Google analytics

Episode # 3 – Rapid Fire Web Analytics With Avinash Kaushik and Nick Mihailovski

Learn Advanced AdWords Techniques at Google's Supported Seminar Series

Learn More about the Seminars:

Video Friday for 11/27/09: All the New Google Videos in One Place

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Video Friday for 11/6/09. All Google’s New Videos In One Place. In an attempt to showcase all of the new videos...
Video Friday: All the new Google Videos in One Place Google creates a large amount of videos every week. They...
Video Friday for 11/20/09: All the New Google Videos and a few Yahoo ones as well This Friday there are also a few videos from Yahoo...

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Video Friday for 11/20/09: All the New Google Videos and a few Yahoo ones as well

Posted by Brad Geddes aka eWhisper on November 20, 2009 · Leave a Comment

This Friday there are also a few videos from Yahoo as well. If you know of any good Yahoo (or adCenter – some on Microsoft) YouTube channels, please leave a note in the comments and I’ll add them to the list of subscriptions.

Google UK did a fun video on Organise your account for better results! (You can tell it’s UK by the spelling of Organize. This is why you should have different US and UK campaigns even though we both speak some dialect of English).

My favorite video of the week is Planning and Running your First Experiment with Google Website Optimizer as it has an actual demo of the website optimizer. Multivariate really isn’t a scary word.

If you’re a tech junkie and have been wondering what the Chrome OS would look like, here it is: Google Chrome OS Open Source Project Announcement. I have a lot of thoughts around this one; such as Google Gears needs to be about 100x better before this will truly work; but at least Google realizes this should only be on netbooks at the moment.

And lastly, if you wanted to see the entire Physicians Marketing Webinar that was posted earlier this week; but was missing the last 30+ minutes; the full version is finally live and can be seen here: Connecting with Physicians Online Webinar

New Videos from Google Channel UK

New Videos from Google Business

New Videos from Yahoo Ad Buzz’s Favorites

New Videos from Google

New Videos from Google Webmaster Help

New Videos from website optimizer

New Videos from Google Apps

Google Apps Premier Edition – Innovation Year in Review Webinar

New Videos from Google Developers

YouTube Direct Screencast

New Videos from Google tech talks

Learn Advanced AdWords Techniques at Google's Supported Seminar Series

Learn More about the Seminars:

Video Friday for 11/20/09: All the New Google Videos and a few Yahoo ones as well

Share and Enjoy:

Video Friday for 11/27/09: All the New Google Videos in One Place The week has been fairly quiet for new videos with...
Video Friday for 11/6/09. All Google’s New Videos In One Place. In an attempt to showcase all of the new videos...
Video Friday: All the new Google Videos in One Place Google creates a large amount of videos every week. They...

This post is brought to you by bg Theory, LLC: Providing Google AdWords, PPC, SEO, and Internet Marketing Training for Your Business: http://www.bgtheory.com/

Barrack Obama’s Campaign Used the Same Optimization Methods that You Can Access for Free

Posted by Brad Geddes aka eWhisper on November 17, 2009 · Leave a Comment

It’s easy in the small to medium enterprise world to look at huge companies and think they have access to special tools, people, or metrics that cause them to ‘win’.

While some large companies do have custom software, the advances in technology is lowering the metrics gap between large and small companies.

Google Website Optimizer and Google Analytics are both free programs that any company can use to make data driven decision. Guess what? Obama’s campaign used these same free tools to determine what combinations lead to higher donations and other visitor engagement methods.

Here is a video (it’s hand shot by an engineer at the talk, so it’s not completely steady) where someone who worked on Obama’s campaign looks at the software and the metrics used to win an election.

Learn Advanced AdWords Techniques at Google's Supported Seminar Series

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Barrack Obama’s Campaign Used the Same Optimization Methods that You Can Access for Free

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Google Offers Urchin For Free Google has announced today the launch of Google Analytics. Essentially,...
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All the New Google Videos for the week of 11/13/09

Posted by Brad Geddes aka eWhisper on November 14, 2009 · Leave a Comment

New Videos from Google Webmaster Help

New Videos from Google Apps

Get more from Google Apps with Premier Edition

New Videos from Google Business

New Videos from Yahoo AdBuzz

New Videos from At Google Talks

New Videos from Google

New Videos from Yahoo AdBuzz’s Favorites

New Videos from Google Channel UK

New Videos from Google Developers

The Go Programming Language Promo

New Videos from Google tech talks

New Videos from Google privacy

Google Dashboard – Francais

New Videos from Inside AdSense

Try EFT for faster AdSense payments

Learn Advanced AdWords Techniques at Google's Supported Seminar Series

Learn More about the Seminars:

All the New Google Videos for the week of 11/13/09

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New Google & Yahoo Videos for the week of 12/11/09. Bonus SES & Wordstream Videos. Most of the new videos this week are for developers....
New Videos for the week of 12/5/09 with a bonus: Learn How to Target GMail Below are all the latest videos from Official Google &...
Video Friday for 11/27/09: All the New Google Videos in One Place The week has been fairly quiet for new videos with...

This post is brought to you by bg Theory, LLC: Providing Google AdWords, PPC, SEO, and Internet Marketing Training for Your Business: http://www.bgtheory.com/

Video: How to Reach Physicians Online

Posted by Brad Geddes aka eWhisper on November 10, 2009 · Leave a Comment

Each profession has different way that it uses the internet to research information. Physicians are not only looking for different information than a lawyer, the ways in which they use the web is different as well.

Google did a nice 15 minute webinar & video on reaching physicians. If you are in the medicinal marketing field, wish to put a message in front of doctors, or just want to see some good research, the video is worth you time.

Learn Advanced AdWords Techniques at Google's Supported Seminar Series

Learn More about the Seminars:

Video: How to Reach Physicians Online

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Please let me know if you notice any errors & upcoming video testimonial test results I spent yesterday morning: Updating the CMS Updating plug-ins Working...
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Q&A Is it OK if a keyword appears twice in an account?

Posted by Brad Geddes aka eWhisper on November 10, 2009 · Leave a Comment

First, let’s define a keyword as a keyword & match type combination. Therefore, “kitchen remodeling” phrase matched is a different keyword than [kitchen remodeling] exact match.

With the above definition, the short answers are:

The same keyword should not appear twice in a search campaign
A keyword can appear twice in an account if the keywords do not compete with each other
The same keyword can appear twice in content campaigns

The same keyword should not appear twice in the same search campaign

Your keyword’s visibility settings are set at the campaign level (day parting, geographic targeting, etc). Therefore, all keywords within the same campaign have the exact same potential visibility. If you have two of the same keyword in two different ad groups within the same campaign, these keywords will compete with each other. Essentially, Google will show the one with the highest Ad Rank (Max CPC x Quality Score) most often. This leads to a loss of control for the advertiser.

For every keyword, you should have in mind an exact ad copy and landing page you wish a searcher to see. If you are not sure which ad copy or landing page is best for any one keyword, then test these items within the ad group.

A keyword can appear twice in an account if the keywords do not compete with each other

It is OK if a keyword is in two different campaigns if those campaigns have different visibility settings. Some of those most common examples are:

The campaigns are set to be shown in different geographies
One campaign is content only, another is search only
One is for desktop users, the other for mobile users
The campaigns are shown at different times, or on different days

What you do not want is for a keyword to be in two different campaigns if ads from those campaigns could be shown at the same time (which they won’t as only one ad per account will only be shown on one search result).

The same keyword can appear multiple times in content campaigns

For content campaigns, the search engine examines all of the keywords in an ad group and assigns a theme to that ad group. What is more important for an ad group is that all of the keywords create a cohesive theme. Individual keywords do not matter nearly as much. Therefore, it is OK to have the same keyword in multiple ad groups. For instance, you may have these ad groups:

Ad Group 1: iPhone

iPhone
iPod
MP3 Player
3g
wi-fi
mobile phone
AT&T

Ad Group 2: Droid

Android
Droid
wi-fi
mobile phone
Verizon

In this example, the word wi-fi and mobile phone are in both ad groups. As the other keywords in each ad group help to shape that ad group’s theme, is is OK for those keywords to appear in both ad groups.

Keep Control of Your Ad Display

The search engines are happy to take control of your ad serving. If you use a keyword multiple times in a campaign, especially if you only use broad match, then you will quickly start to lose control of your ad’s display to the search engine. Much of PPC optimization is ensuring that your ad is only shown under specific conditions.

Every time someone conducts a search that matches a keyword in your account, you should control exactly what ad copy and landing page will be seen by the searcher. Only by asserting control over your own account will you find true PPC success.

Learn Advanced AdWords Techniques at Google's Supported Seminar Series

Learn More about the Seminars:

Q&A Is it OK if a keyword appears twice in an account?

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Latest SEL Column: How To Bid Profitably On Non-converting Keywords

Posted by Brad Geddes aka eWhisper on November 9, 2009 · Leave a Comment

There are many studies that show that using both organic and paid together creates increases in CTR and conversions, even if the ad is not clicked.

However, many of these types of words are early in the buying cycle. It is very hard to monetize keywords early in the buying cycle as often someone is still conducting research before buying. However, that does not mean these keywords are useless. Often consumers will ‘lock-in’ to a site, or find enough information on your site to finishing going through the buying cycle and create a conversion.

However, how do you set bids for keywords that often do not lead to direct conversions; but for ones that you still wish to find some visibility?

You can use a combination of the new goals in Google Analytics (page views per visit and time on site) and the budget optimizer, which tries to maximize the clicks that any one campaign receives.

The two of these in combination with each other allow you to set ‘branding awareness’ or ‘informational campaigns’ to take advantage of these words.

My latest Search Engine Land column walks through the procedure for setting up these campaigns and how to measure them for effectiveness:

How To Bid Profitably On Non-converting Keywords

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Latest SEL Column: How To Bid Profitably On Non-converting Keywords

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New Videos from GoogleBusiness

New Videos from YahooAdBuzz

New Videos from AtGoogleTalks

New Videos from Google

New Videos from content network

New Videos from Google Channel UK

New Videos from Google Developers

New Videos from Google Tech Talks

New Videos from Google analytics

New Videos from: [Eric Speaks]

New Videos from: [Executive Talks]

New Videos from SES Conference Expo

New Videos from WordStream SEM

New Videos from Google Business

New Videos from Yahoo Ad Buzz

New Videos from At Google Talks

New Videos from Google

New Videos from Google Webmaster Help

New Videos from Google Channel UK

New Videos from Google Developers

New Videos from Google techtalks

New Videos from Google privacy

New Videos from Google AdManager

New Videos from Google Business

New Videos from Google Mobile Blog

New Videos from At Google Talks

New Videos from Google

New Videos from Google Webmaster Help

New Videos from content network

New Videos from Google tech talks

New Videos from Google privacy

New Videos from Google analytics

New Videos from Google Channel UK

New Videos from Google Business

New Videos from Yahoo Ad Buzz’s Favorites

New Videos from Google

New Videos from Google Webmaster Help

New Videos from website optimizer

New Videos from Google Apps

New Videos from Google Developers

New Videos from Google tech talks

New Videos from Google Webmaster Help

New Videos from Google Apps

New Videos from Google Business

New Videos from Yahoo AdBuzz

New Videos from At Google Talks

New Videos from Google

New Videos from Yahoo AdBuzz’s Favorites

New Videos from Google Channel UK

New Videos from Google Developers

New Videos from Google tech talks

New Videos from Google privacy

New Videos from Inside AdSense

The same keyword should not appear twice in the same search campaign

A keyword can appear twice in an account if the keywords do not compete with each other

The same keyword can appear multiple times in content campaigns

Keep Control of Your Ad Display

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